Implementing Total Quality Management (TQM) in Du Telecom Industry

Running head: Quality management
Du Telecom Industry

Quality management 1
Table of Contents
Introduction......................................................................................................................................1
Company background......................................................................................................................1
Description of the company.............................................................................................................2
Mission statement............................................................................................................................2
The objective of Du Company.........................................................................................................2
SWOT analysis................................................................................................................................3
Strength.........................................................................................................................................3
Good financial position..............................................................................................................3
Loyal consumers........................................................................................................................3
Range of services.......................................................................................................................3
Weakness......................................................................................................................................3
Low capital................................................................................................................................3
Weak infrastructure...................................................................................................................3
Opportunities................................................................................................................................4
The demand for mobile internet has enhanced..........................................................................4
Digital Content..............................................................................................................................4
Threats..........................................................................................................................................4
Low entry barriers......................................................................................................................4
Good position of the competitors..............................................................................................4
Adoption of TQM:...........................................................................................................................4
Reasons for considering TQM......................................................................................................4
Improved quality of products and company..............................................................................4
Increase in the overall satisfaction level of the customers........................................................4

Quality management 2
To achieve more revenue...........................................................................................................5
Fulfill the basic needs of the customers.....................................................................................5
To achieve competitive advantage by considering TQM................................................................5
Continuous improvement..............................................................................................................5
Satisfaction of the customers........................................................................................................5
Benefits of TQM..............................................................................................................................5
Implementation of ISO 9000 with respect to TQM:........................................................................6
A necessity to enhance the quality................................................................................................6
1. The connection between strategic management and TQM..........................................................6
2. The mechanism created by the company emphasizes on their adoption of the various
philosophies and also their impact on their success?.......................................................................7
3. Leadership styles that are important for achieving success due to the quality program in the
organization.....................................................................................................................................7
4. Description of the culture considered by the organization and also the appropriateness of the
system of quality:.............................................................................................................................8
5. Policies accepted by the Business to conduct the activities ethically, the role of managers in
that respect, and the relevance of ethics to quality management:....................................................8
6. Policies considered by the company so that employees can be motivated and also the needs of
the employees can be analyzed:.......................................................................................................9
7. The mechanism considered by the company so that requirements can be analyzed on a regular
basis.................................................................................................................................................9
8. Mechanism considered by the company to create partnerships so that quality can be improved
.......................................................................................................................................................10
9. The relationship between ISO 9000 and TQM and their advantages........................................10
Implementation of the plan with justification................................................................................11
Conclusion.....................................................................................................................................11
Bibliography..................................................................................................................................12

Quality management 3
Introduction
This report focuses on the activities of du telecom. It is the second largest
telecommunication organization in the United Arab Emirates. For improvisation and
development of the organization, a plan is discussed in this paper. Company's background, the
mission, and vision are focused as well as their strength, weaknesses, and bottlenecks have been
considered for the evaluation of the factors that will give impact on the organization's process
and methods.
Quality is an important factor that affects the company's reputation. If there is no proper
quality offered to the customers then it is seen that demand of the products is also reduced in the
market. So the company should focus on offering proper quality to the customers. To improve
the quality this research paper elaborates various strategies including TQM and strategic
management relation, a mechanism created by the organization which gives focus on their
philosophy related to Crosby and also the impact on achievement. Also, the style of leadership
plays a great for the success of the quality program of the organization.
The elaboration of the culture is also considered by the organization and also the
accuracy-related to quality and the policies of the company which motivates the employees. The
partnership related to the Du Company is focusing on enhancing the satisfaction level of the
suppliers, customers, and competitors. The connection between ISO and TQM with give
advantage and also offer recommendations that will assist the company to enhance the quality.
Company background
Du Company was established in 2006 in the United Arab Emirates. The main aim of the
company is to bring change in the telecommunication sector. In the starting, the company started