This assignment proposes a case study on Marks & Spencer to analyze the effectiveness of employee training and development programs on customer satisfaction. The primary objective is to ascertain the impact of these initiatives, identify ways to enhance them, and evaluate all methods available for achieving customer satisfaction.
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Research Proposal Form Student Name: ______________________Student ID: ______________________ Centre Name:_____________________ Tutor:________________Date: ___________________ Unit:____________________ Proposed Title:“To analyse the effectiveness of training and development of employees on customer's satisfaction.” A case study on M&S (Marks&Spencer) Section One: Title, objective, responsibilities Title or working title of the research project (in the form of a question, objective or hypothesis) Research objectives (e.g what is the question you want to answer? What do you want to learn how to do? What do you want to find out?): “To analyse the effectiveness of training and development of employees on customer's satisfaction.” A case study on M&S (Marks&Spencer) To ascertain the impact of training and development of workers on customer's satisfaction. To identify the ways in which training and development help firm and increase its sales. To undertake an evaluation of all methods available to achieve customer satisfaction. To examine the effectiveness of training and development of employees on customer's satisfaction. Section Two: Reasons for choosing this research project Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future plans, knowledge/skills you want to improve, why the topic is important): To get about the impact of training and development activities on employees of enterprise. Section Three: Literature sources searched Use of key literature sources to support your research question, objective or hypothesis:EncyclopediaofInformationScienceand Technology Journal of International Development Section Four: Activities and timescales Activities to be carried out during the research project (e.g research, development and analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production of final How long this will take: 1
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outcome, evaluation, writing the report): Data collection numerical analysis final outcome 20-25 days 5-7 days 5-10 days Milestone one:_________________ Target date (set by tutor): ____________________ Milestone two: _______________________ Target date (set by tutor): ______________________ Section Five: Research approach and methodologies What type of research approach and methodologies are you likely to use and why? What your areas of research will cover: Under research methodology, an inductive research approach is used because it is helpful in identifyingan appropriate and generate better outcomes with the figures and facts. Research will cover various aspects such as data analysis and interpretation. Comments and agreement from tutor Comments (optional): I confirm that the project is not work which has been or will be submitted for another qualification and is appropriate. Agreed: ________________ (name)_______________ Date ______________ Comments and agreement form project proposal checker( IV sampling) Comments (Optional): I confirm that the project is appropriate. Agreed /Disagree:(Name of the IV) Date 2