Impact of Training on Employee Performance: A Research Project on Aston Martin

This research project focuses on the need and importance of training in the automotive industry, with a specific focus on Aston Martin. The research aims to analyze the impact of training on employee performance and recommend effective strategies for the company. The research includes a literature review, appropriate research methods, and an instrument for data collection.

Business Research Methods
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Title: Impact of training on the performance level of employees. A research project on Aston
Martin...............................................................................................................................................3
SECTION 1: COMPARING TWO RESEARCH METHODS.......................................................3
1.1 Research problem..........................................................................................................3
1.2 Literature Review..........................................................................................................4
1.3 Appropriate research methods..........................................................................................6
SECTION 2: INSTRUMENT AND CONCLUSIONS...................................................................9
2.1 Instrument.........................................................................................................................9
2.2 Conclusion..................................................................................................................10
2.3 Bibliography................................................................................................................11
SECTION 3: RESEARCH DISSEMINATION............................................................................11
3.1 Relevance and audience.................................................................................................11
3.2 Communication of research............................................................................................12
REFERENCES..............................................................................................................................13
Appendix........................................................................................................................................14
a) Mind Map.........................................................................................................................14
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Title: Impact of training on the performance level of employees. A research
project on Aston Martin
SECTION 1: COMPARING TWO RESEARCH METHODS
1.1 Research problem
For every organization employees are one of the most important assets which help organization
to satisfy customers needs and demands effectively while assuring higher competitive growth in
industry. With the help of skilled and talented employees organization can conduct wide range of
complex task as well as activities in effective manner (Anitha and Kumar, 2016). Furthermore it
has been underlined that in today’s business environment there is stiff competition between
rivals in industry. In this with the help of providing training and development courses to
employees organization can not only retain them for longer period of time but can also maximise
their personal and professional skills that further benefit company to assure maximum consumer
satisfaction.
Organization can significantly attain success with the help of taking advantage of regular
training to employees, as it helps organization to enhance current level of skills and
competencies of employees and further benefit them to conduct organization roles and
responsibilities effectively. The present research is conducted on Aston Martin which is
operating its roles and responsibilities in automotive industry. It is a manufacturer of luxury
sports cars and was founded in the year 1913. The present research include discussion on the
needs and importance of training in addition with its impact on the performance level of
employees.
Research aim
“To analysis the need and importance of training along with reviewing its impact on the
performance level of the employees”. research work on Aston Martin
Research objectives
 To review the need and importance of training within the automotive industry.
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 To determine the impact of training on the performance of the level of employees within
Aston Martin.
 To recommend some effective ways and strategies for Aston Martin that supports higher
employee performance.
Research Questions
 What is the need and importance of training within the automotive industry?
 What is the impact of training on the performance of the level of employees within Aston
Martin?
 What are some effective ways and strategies for Aston Martin that supports higher
employee performance?
1.2 Literature Review
As per the viewpoint of Arslan and Uzaslan, (2017) it has been evaluated that training plays
important role for organization with the help of which they can enhance employees current level
of expertise in knowledge and can further fulfill customers needs and demands effectively. In
addition to this it has been analysed that with the help of training organization can improve skills
and knowledge of employees and can further prepare them for higher responsibilities. Training
also allow organization to make employees feel valued in organization and improve their various
skills which enhances their self satisfaction level.
In order to evaluate the importance the need of training within automotive industry. The present
research emphasise on taking advantage of various scholar works the concept on need of training
in automotive industry. In addition to this initial study has been duly undertaken by taking
emphasise on journal, principles and papers on training needs and importance as to determine the
knowledge in the automotive industry. In addition to this impact of training on performance level
of employees within organization is also being generalized.
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The next step include investigator to undertake proper and systematic review of the particular
study by taking use of web model. In this with the help of undertaking ques of agile models help
in evaluating the need and importance of training in automotive industry. In addition to this their
impact on performance level of employees within Aston Martin is also being evaluated.
According to the viewpoint of Gupta and Gupta, (2022) it is essential for organization to
effectively provide proper and systematic training to employees in efficient manner as to make
increase in consumer satisfaction. This will significantly help company to overcome stiff
competition in industry. With the help of this company can increase skills and knowledge level
of employees which further encourage employees to do the task in better manner. Furthermore it
has been analysed that it is important for organisations in automotive industry to provide
training, as with the help of this they can improve their cash flow and can enhance the even new
generation ability.
Finally it has been evaluated that training is important in needed for organizations in automotive
industry, as with the help of this they can manage resources and task in effective manner. In this
paper or the article published by put some effective light on the reasons of the need and
importance of training that can be implemented by management of Aston Martin in order to
conduct their roles and responsibilities in effective manner. This further helps in assuring
consumer satisfaction.
In this the present investigation will not only focus on journal studies of the need of training and
their importance but will also significantly analyse the need of this and their impact on the
performance level of employees of Aston Martin, in order to make improvement in their
performance at a significant level.
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1.3 Appropriate research methods
a) Qualitative data analysis of data obtained through semi-structured interview
To accomplish present research objectives and aims the review of recent work by some
scholarly has been undertaken by researcher that further allow to make identification of the
present topic. In this primary research method provides fortunately to have similar research on
the same topic (Kum, Cowden and Karodia, 2014). It is important to put emphasise on the data
allocated by investigator. Furthermore previous scholar works significantly assist in evaluating
first hand data about the need and importance of training in automotive sector to significantly
conduct research in a systematic manner. Scholarly articles mainly emphasise on taking
advantage of survey or semi structure interview to fulfill objectives.
This has been analysed to accomplish present research and effective manner semi structured
interview seems to be one of the most important methods that helps researcher to take discussion
with participants. This further helps in allocating data and information in effective manner that
further helps in maximising efficiency and viability of research work. With the help of this
investigator can also undertake use of this method to understand viewpoint and perception of
respondents by evaluating their behaviour.
The another most important element of qualitative approach is that in having small number of
participants with the help of which researcher can evaluate their risk in generalised manner.
However it has been analysed at low number of sample can further affect the work.
In context with questions in the semi structure interview result has taken use of interview on 5
different teams that are mainly inclusive of external element, influencing training background
information of participants, Aston Martin ability to provide training to employees and employee
satisfaction level and there behaviour towards training. In addition to this this result has
conducted among 5 themes in which 3 of them are relevant.
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After the fulfillment of interview investigator in understandable language. Furthermore
researcher emphasise on making proper evaluation of respondents viewpoint to have sufficient
information.
Furthermore, it has been evaluated that the information and data collected significantly helps in
evaluating respondents view point. However it has been analysed that their answers are very
limited and small in size that further restricts to represent their opinions and experiences.
The final critique of taking advantage of this method is that, in this researcher effectively focus
on undertaking interview in which proper and detailed analysis of respondents viewpoint and
their behaviour is being undertaken (Pandey and Pandey, 2021). However it has been evaluated
that this method duly fails to provide the thesis in question and further do not offer conclusive
answer related to the need and importance of training and their impact on the employees
performance in automotive sector on Aston Martin.
b) Quantitative analysis of data obtained through a survey
In relation with the second study evaluation of the present research it has been done on
the relation with the second study. Evaluation of the present research it has been done on the
impact of training on the performance of the level of employees within Aston Martin along with
some effective ways as well as strategies for Aston Martin that significantly helps in supporting
higher performance of employees. In this significant comparison between respondents from
various educational background is being undertaken by researchers for which scholar best
method is being undertaken.
In addition to this, another most important element related with the impact of training on the
performance level of employees within Aston Martin is being undertaken by researcher, in which
respondents as well as already conducted articles has been generalized on the importance and
impact of training on performance level of employees on Aston Martin. However in this this
does not include wide number of participation of respondents.
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Furthermore, another note of researcher is that they include discussion on the strategies that will
help Aston Martin to implement best training method that has been further evaluated with the
help of respondents viewpoint in the same language. It has been evaluated in effective manner
for this cross sectional time horizon is been implemented to evaluate viewpoint of respondents.
Furthermore, by taking use of researcher question by taking use of web service provider research
has been conducted with the help of qualitative analysis. In this by taking assistance of
questionnaire different number of questions has been asked from certain set of respondents
(Panneerselvam, 2014). Along with this investigator is limited in scope as this is conducted on
the importance of training in context with only automotive sector, in which Aston Martin study
is being analysed. Furthermore it has been evaluated that the scope is similar and have featured
designation, as with the help of this organization in the same sector can implement strategies and
can understand the importance of training for employees performance.
Furthermore it has been evaluated the most important lesson that has been duly learned from this
research method is that, by taking proper evaluation analysis of respondents viewpoint better
information has been collected. By taking use of appropriate method that helps investigator to
fulfill present objectives in effective manner. With the help of this data analysis of respondents
participants viewpoint helps in gaining advantage incoterms of conducting research in effective
manner states that training and development is important for organization and employees
performance.
c) Brief conclusion/ Justification of section
According to the analysis it has been analyse that with the help of experienced peers by
taking use of their perception this research has been undertaken by taking use of quantitative
research which offers more scope and wide range of respondents viewpoint collection. This helps
in conducting research with wider set of information.
To fulfill present research and my research aim, it is important for me to focus on making
implementation of proper instrument by taking use of appropriate methodology. However it has
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been evaluated by me that significantly aid in making contribution of efficient success in my
research such as agile method and taking advantage of quantitative method, which helps in
collecting respondents viewpoint and perception. It helps in collecting data irrespective of
nationality.
SECTION 2: INSTRUMENT AND CONCLUSIONS
2.1 Instrument
The present research is conducted on the need and importance of training within automotive
industry. For this investigator has taken advantage of questionnaire as an instrument in order to
evaluate respondents viewpoint, as to gain efficient data information questionnaire is one of the
most important tool which helps investigator to acquire information in reliable and fast manner
and also helps to align research objectives in effective manner in order to conduct present
research. I have undertaken the advantage of survey as a research strategy in order to assure
accurate results. On the same time larger audience respondents can be evaluated within research.
In addition to this I have also evaluated that with the help of these methods direct information
can be significantly managed. Along with this I have significantly design questionnaire by
emphasising on all the research question in minds. According to the topic so that in multi
dimensions result can be taken out. Furthermore the present study has been based on the
importance and need of training and it’s important and need on the performance of employees.
With help of this the topic is in deep nature so that it is possible for me to undertake use of
secondary data collection method and further reach out to conclusion. In this I have decided to
undertake use of primary and secondary data collection method for which I have developed
questionnaire and accumulate information to target respondents in this research I have taken the
use of respondents viewpoint those who are employees within Aston Martin. With the help of
their response I have completed this research in which isolating to accumulate data and
information associated with the topic. During the process of collecting information with the help
of research question I have duly emphasised on questionnaire which helps me to fulfill research
outcomes with the help of emphasising all the steps. I make questionnaire in appropriate manner
and assure that I cover all the research objectives to manage the length of questionnaire I
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emphasise on making it precise so that respondent’s can provide their response in time effective
manner. I have also undertaken approval from the participants in terms of providing them
informed consent and advantage to withdraw their consent at any point. This is a logical way that
has been duly followed by me to complete research. In this I avoided unnecessary branching that
can create confusion and conflicts. I also developed close ended questions so that investigator
can get to know the options through which they can easily answer the questions.
2.2 Conclusion
In this present research there are three questions are used and they are explained with the
help of questionnaire because it results in deriving better results from the selected respondents.
The research questions are defined as under:
What is the need and importance of training within the automotive industry
This question is addressed by taking use of questionnaire as it further aid in gathering data with
the help of evaluating authentic information from the selected respondents so that proper data
can be gathered within research (Sal and Raja, 2016). It significantly helps in saving the time of
researcher as it helps in having proper understanding of the importance and need of training
within automotive industry.
What is the impact of training on the performance of the level of employees within Aston
Martin
To significantly drive information associated to the particular object if it is essential for
investigator to drive data with the help of secondary research sources, as with the help of taking
advantage of this detail data and information can be effectively accumulated about the particular
selected topic. It has been analysed that secondary sources deal, in making collection of data and
information in more accurate and authentic manner which has been done in the following
research. This helps in collecting data in less time and cost which helps in undertaking research
in effective manner by evaluating respondents viewpoint.
To recommend some effective ways and strategies for Aston Martin that supports higher
employee performance.
In order to answer this question the investigator has taken advantage of both secondary method
and questionnaire, as it significantly it investigator to analyse and gather data on the selected
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topic (Zondo, 2019). It further aid in accumulating high value as to enhance validity and
reliability of the present research secondary data collection method aid in accumulating data
from various sources such as books, magazine, journals, articles and more that helps in
maintaining quality of data. In this the present research by taking use of questionnaire
investigator gain authentic and valuable data information associated to the given topic from
different number of respondents. These are selected with the help of random sampling method. It
is essential for investigator to select the right method in order to make sure to maintain data
collected authenticity and quality.
2.3 Bibliography
Anitha, R. and Kumar, M.A., 2016. A study on the impact of training on employee performance
in private insurance sector, Coimbatore district. International Journal of Management
Research and Reviews, 6(8), p.1079.
Arslan, R. and Uzaslan, N.T., 2017. Impact of competency-based and target-oriented training on
employee performance: A case study. Industry and Higher Education, 31(5), pp.289-
292.
Gupta, B.N. and Gupta, N., 2022. Research methodology. SBPD Publications.
Kum, F.D., Cowden, R. and Karodia, A.M., 2014. The impact of training and development on
employee performance: A case study of ESCON Consulting. Singaporean Journal of
Business Economics and Management Studies, 3(3), pp.72-105.
Pandey, P. and Pandey, M.M., 2021. Research methodology tools and techniques. Bridge Center.
Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt. Ltd..
Sal, A. and Raja, M., 2016. The impact of training and development on employees performance
and productivity. International Journal of Management Sciences and Business
Research, 5(7).
Zondo, R.W., 2019. The impact of Training and Assessment Register (TAR) on productivity in
the automotive parts manufacturing organisation in South Africa. SA Journal of Human
Resource Management, 17(1), pp.1-8.
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SECTION 3: RESEARCH DISSEMINATION
3.1 Relevance and audience
The appropriate audience will be the group of different individual those who are inclusive
of working population, men and women, millennials as they are having proper knowledge and
can effectively share their opinions viewpoint and ideas. In context to this the questionnaire
significantly highlight insight that help to fulfill aim of present research by attracting various
groups of population (Ju and Li, 2019). In addition to this the million are the first global
generation those who are having knowledge of internet and technology. Furthermore it is also
identified that they are well aware with the concept of new technology for example social media
gadgets mobile. It has been analysed that the modern environment is changing at a significant
rate in which individuals are becoming more educated and aware (Pržulj, 2021). This enhances
the economic growth millennials working population men and women are those individuals that
further help in accomplishing research objectives as the respondents of the present research can
be individual of any age and properly agreed with the consent to make participation, in the
research all the above mentioned individual act as main key people in the present research.
3.2 Communication of research
Communication of research is termed as one of the most important aspect in the approach,
as it acts as an important aspect in guide to the target audience that is millennial, working
population, men and women (Shah and Gupta, 2018). Furthermore, it has been analysed that the
primary objective is to select the journal with an objective to publish the research so that
respondent’s will be able to effectively direct and examine the whole process (Goswami and
Saha, 2021). In addition to this it has also been stated that the manner in which directly
associated to the joining of all concepts by having better form of understanding. In addition to
this it further aid in interpreting and analysing the complete data or evidence. It further helps in
transforming the raw material into effective insight and further help in research questions in
questionnaire evaluated from the results there are various to communicate, the research for
example media outcome, NGOs, Internet industries and many more (Zaki, Bakar and Sarwar,
2019). It has been realised that the communication let the readers to effectively stay modernize
about the important and complete data associated to the topic due to the development in e-
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commerce. In this with the help of various platforms the help of digitalization social media allow
various organisations to raise at decent pace.
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REFERENCES
Books and Journals
Ju, B. and Li, J., 2019. Exploring the impact of training, job tenure, and education-job and skills-
job matches on employee turnover intention. European Journal of Training and
Development, 43(3/4), pp.214-231.
Goswami, S. and Saha, R.C., 2021. Impact of training on organisational productivity. Asia-
Pacific Journal of Management and Technology (AJMT), 1(3), pp.22-28.
Zaki, W., Ali, A., Bakar, A. and Sarwar, B., 2019. Role of Self-Efficacy in The Relationship of
Training and Employee Performance. Paradigms, 13(1), pp.67-73.
Pržulj, Ž., 2021. The impact of training/education on business results and employee satisfaction.
Shah, C. and Gupta, A., 2018. Training and its impact on organization
effectiveness. Sankalpa, 8(1), pp.94-102.
Zuluaga, C.M., Namian, M. and Albert, A., 2016, May. Impact of training methods on hazard
recognition and risk perception in construction. In Construction Research Congress
2016 (pp. 2861-2871).
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Appendix
a) Mind Map
b)
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Training
Training principles
Employee
management
Virtual
Training
management
Financial
benefits
Virtual Tools
Elements
Engagement
Flexibility
Tools and
Technology
Features
Workforce
management
Traditional and
Virtual training

Questionnaire
Q1) What is your name and age?
Q2) What is your educational background?
Q3) Gender
Q4) Are you aware with the concept of training?
a) Yes
b) No
c) Neutral
Q5) As per your opinion do you think, training is important for organisations in the
automotive sector?
a) Yes
b) No
c) Neutral
Q6) According to your view point, does training helps in increasing employees
performance?
a) Yes
b) No
c) Neutral
Q7) What is the impact of training practices on Aston Martin growth?
a) Positive
b) Negative
c) Neutral
Q8) According to you, what benefit of training for employees?
a) Self motivation
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b) Better task completing ability
c) Self esteem
d) Higher satisfaction
e) Increase in performance
Q9) According to your view point, what is the impacts of training on Aston Martin
growth?
a) Increase in competitive edge
b) High consumer satisfaction
c) More revenue
d) Increase in productivity
Q10) What are the different strategies for Aston Martin that supports higher employee
performance?
a) AI
b) Virtual Training
c) Digital technology
d) Virtual tools
e) Remote training
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