Tourism Development in London

This assignment explores the influence of tourism development on London's urban landscape. It examines how factors like economic prosperity, attractions, and crowd management contribute to the city's tourism appeal. Students will conduct a survey to gauge public perception, develop a project plan using Gantt charts and network planning techniques, and delve into the relationship between urban design and visitor satisfaction.

SIGNIFICANCE OF URBAN TOURISM
ACTIVITIES IN DEVELOPMENT OF LONDON
CITY
(Tourism management project-proposal)

Table of Contents
SIGNIFICANCE OF URBAN TOURISM ACTIVITIES IN DEVELOPMENT OF LONDON
CITY................................................................................................................................................1
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
RATIONALE...................................................................................................................................1
BACKGROUND.............................................................................................................................2
RESEARCH OBJECTIVES............................................................................................................2
RESEARCH QUESTIONS.............................................................................................................3
LITERATURE REVIEW................................................................................................................3
Demand of tourism and supply to meet it..............................................................................7
QUESTIONNAIRE.........................................................................................................................8
METHODS....................................................................................................................................10
TIME SCALE................................................................................................................................12
RESOURCES................................................................................................................................15
REFERENCES..............................................................................................................................16
APPENDIX....................................................................................................................................18
QUESTIONNAIRE.......................................................................................................................18

TITLE
“ To analyse significance of urban tourism activities in development of London City”.
INTRODUCTION
Tourist like to go to such places where they can enjoy the location and can get relaxed.
Travelling to popular destination and city now become attractive part of urban tourism. It
contributes well in the sustainable development of nation. It helps in raising economic condition
of the country. Present study will discuss significance of urban tourism activities in development
of London City. Furthermore, research project will explain social factors that are promoted
within London through urban tourism activities. In addition, issues that organisation faces in
development of urban tourism development will be evaluated in this study. In the UK market,
Urban tourism consist important parameter that is essential feature in the nation. This is because,
UK has benefits of historical, archaeological and other relevant background. It is the growing
sector business which helps to focus on the natural environment.
RATIONALE
The main purpose of conducting this study is that tourism industry has significant
contribution in the sustainable development of nation. Urban tourism is now more in demand.
Thus, it is essential to do investigation on this topic so that relevant facts can be gathered and
business of travel can be encouraged. With the help of this research scholar will be able to
develop understanding about issues that faces by tour operators and will help in finding relevant
solutions to that business of this sector can be increased. Furthermore, through this research
paradoxes related with tourism would be highlighted which will help in making connection with
domain of social science. This will support in the progress of this business and development of
city as well. In the present research, researcher evaluate common and essential issues that are
important concern towards the urban tourism. Further, they are also focuses on the visitors
experience towards the London areas. Main aim is determines main features of the urban tourism
which critically evaluates specific components. Hence, analysis of features of marketing in urban
tourism is determines to considered relevant issues.
1

BACKGROUND
From the last several decades, there are several aspects exists in which world has
experienced with rapid changes and transformation of socio-economic. Socio-economic changes
can be affect due to stress in isolated, peripheral and urban areas in the world (Mistilis, Buhalis
and Gretzel, 2014). Changes in the economic and social culture structure can be caused that
decreases revenue, rates of unemployment to lead with mass exodus with productive forces. It is
the important aspect that need to urban areas and socio economic development regenerate the
need of diversification according to economic base so that changes can be meet in the greater
context.
Urban tourism is provides overview of the development and different types of tourism
activities that are beneficial for the communities and enhance effective functioning (Law, De
Lacy and Jiang, 2016). It could be defined as the country experience that encompass different
range of activities of agriculture and non agriculture aspects. It includes essential characteristics
that develop target market with opportunities for visitors that create experience in the business.
With the help of tourism event, benefits can be increases with income and employment as well. It
assists to create social and economic development. With the help of urban tourism, the country
gas potential advantages that creates more employment growth, social improvement and
revitalization (Moscardo and Murphy, 2014).
Development of the urban tourism followed by the changes in demand and behaviour. In
urban areas, tourism offers potential for alternatives that is more authentic and experience to
satisfy needs of experienced and high demand of tourism. Recreation of the activities in the
countryside develop that are different from the traditional resort and mass of the tourist
destination (Becken and Hughey, 2013). Main motivation behind the project is based on the fact
that developed from last few decades. Traditional tourism development concentrated in the
coastal and mountain resorts, cultural centres and urban market. UK government currently
promotes urban tourism to make sustainable environment. It assists to enhance employment and
growth as well.
RESEARCH OBJECTIVES
Aim: “To analyse significance of urban tourism activities in economic development of London
City ”.
Objectives
2

 To determine the encouraging factors that motivates people to visit London.
 To understand the ways in which the Westminster location and its nearby destinations
tends to attract the tourists with assistance of 6 A's.
 To demonstrate ways through London can remain the top tourist destination in the future
RESEARCH QUESTIONS
 How to determine the encouraging factors that motivates people to visit London?
 What are the ways in which the Westminster location and its nearby destinations tends to
attract the tourists with assistance of 6 A's?
 How to demonstrate ways through London can remain the top tourist destination in the
future?
LITERATURE REVIEW
Factors that motivates people to visit London
According to the view of Abuamoud, Green and ALRousan, (2014), there are different
factors exist that motivate people to visit London. London theatre is one of the important
perspective that assists to attract maximum number of people. It attracts the best acting talent so
that famous faces could be seen easily. As results, long running musicals, classic plays, brand
new works, etc. must be consider to visit London. However, Mylan, Geels, and Foster, (2015)
stated that London is home to some of the best museums and galleries. In the world, there are
different kinds of museum exist from which British museum, Tate modern, etc. museum exist
that attract customers. In order to develop effective functioning, (Moscardo and Murphy, 2014)
explored their views for urban tourism which is small sector of world market. It also making
significant contribution on the development process that create disadvantages as well.
Contribution is not for the economic terms but also for social, environmental, etc. which
contributes important costs. However, (Mistilis, Buhalis and Gretzel, 2014) argued that potential
impact depends on range of different activities through tourism arrivals. It also perceives
structure of the host economy and type of tourism that is differentiates for hosts and tourists. It
creates fragility for the local environment. In this aspect, different elements creates positive and
negative impact which determines in the following aspects.
3

As per the view of Walkowitz, (2013), visiting London is the most beneficial element
because it consists different things such as maximum attraction of the customers and enhance
revenue as well. Furthermore, Westminster attract several students to visit particular centre. They
stated that there is accommodation that suit to all budgets and taste in the London. Therefore,
luxury hotels exist that create plenty and cheaper options as well. There are several free London
attraction exist such as British Museum, Tate modern, etc. On the other hand, Cook, (2014) said
that there are the best views of London exist that create continuous to evolve. In this way,
locations exists that create effectiveness such as view from the shard and London eye. In this
way, urban activities highly promoted to offers different kinds of services.
With this regard, Ishizaka, Nemery and Lidouh, (2013) also stated that London country
provide extra features and attractive places as compare to the other countries. Therefore, it is the
main advantages to the customer to visit the London. Further, sustainability of the London areas
very innovative to attract customers.
Urban is different for each person and country. Therefore, there are several definitions
exists which demonstrate different philosophy in many nations. In simple words, urban tourism
defines as the activities that are take place in the country side. It includes complexity of the
activities in different form that developed in several nations. In addition to this, it also includes
several numbers of protagonists participating in urban tourism. As per the view of Randle and
Hoye, (2016), it is very complex to determine tourism with systematic source of data in the urban
tourism. They stated that tourism in London still lack of comprehensive body of knowledge and
theoretical framework. In this aspect, urban tourism develop through taking place in the areas
and settlement to provide employment opportunities and income to the local population.
Therefore, individual also need to provide holiday packages to consumers. Urban tourism based
on the accommodation services which is complement through facilitate on the local social,
cultural and natural resources. On the other hand, Martínez, Pérez and Del Bosque, (2014)
argued that different definitions of the urban tourism create major impact on the functioning and
outcomes of development of the country. Therefore, it includes data sources on small, urban
enterprise which makes development of the tourism. It also signifies more tedious work for the
researchers in the quest for the data. According to the point of Higgins-Desbiolles, Moskwa and
Wijesinghe, (2017), there are several issues also exist with urban tourism. Therefore, UK get
impact highly that need to be solve so that policy consideration impact diversely. However,
4

tourism activities negatively impacted through domestic market. Tourism consist mainly growth
of economic sector so that urban tourism integrated with different issues and problems.
However, Moscardo and Murphy, (2014) argued that language is the main issues that create
impact on the performance. This is because, tourist and domestic people unable to understand
each other in term of language.
According to the point of Kozak and Kozak, (2016), urban characteristics also create
shape to images and views of the countryside to represent social aspects by the media. In
addition to this, internet sources also create high demand of tourism which is the effective form
for spaces and shape that are consequently distinctive form of urban tourism. It is also perceived
in the particular form of accommodation and undertaking several specific activities. However,
(Higgins-Desbiolles, Moskwa and Wijesinghe, 2017) stated that urban tourism determines as the
type of holiday which place on the farm and organised activities that are connected with the
farm. Urban communities also facing many challenges that are taken as per the full advantages
for tourism due to lack of sufficient infrastructure that could be support to visitors. It also
exploits cash injection to provide minimal additional resources as well.
As per the point of (Sharma and Rather, 2015), tourism also create urban problem but
also possess positive attraction that enhance many opportunities for productivity and incomes.
Urban tourism also revolutionizing to promote the business for creating development in all over
the market. UK government determines different kinds of development project for ascertain
effective functioning. It is more widely influence to the tourism operators and local economy as
well (Mistilis, Buhalis and Gretzel, 2014).
Ways in which the Westminster location and its nearby destinations tends to attract the
tourists with assistance of 6 A's
According to the point of Ozdamar Ertekin and Atik, (2015), London tourism standing on
Thames river which is most popular city in Great Britain. Therefore, it conferences entire world's
customers towards different attractions. It includes great architecture and heritage which consider
major settlement in two millennia. London is also leading in global city which consider most
important aspect in field of art, commerce, entertainment, etc. However, Chung, Koo and Kim,
(2014) argued that there are numerous attraction exits that assists to shared tallest building in the
city. Different kinds of museums and galleries consider location that assists to attract customers
5

in the city. In order to consider point of (Martínez, Pérez and Del Bosque, 2014), economic
impact can be seen at workplace that make several benefits such as strengthens to economy
which added foreign currency. Further, it also includes job opportunities, family and community
income. Further, it assists to diversify and stabilize in the local economy that increases
investment to make high business opportunities in the country and outside the country as well.
On the other hand, (Law, De Lacy and Jiang, 2016) said that urban tourism also create major cost
for the development and marketing which involves risks for operating and making effective
community as well. Therefore, demand of the public services will be enhances at workplace.
According to the point of Weidenfeld and Leask, (2013), Westminster is the area of
London in the city which is attractive place and exist to concentrate of visitor attraction. In
addition to this, it is also exists to create historic landmarks in London. It includes several places
where attraction will be made to create historical view. These areas also consist attraction
towards the palace of Westminster, Buckingham Palace, etc. In addition to this, Hall and Ram,
(2018) stated that areas of the centre of UK government with the parliament also major
government ministries which is known as the Whitehall. There is University of Westminster
exist which has major contact with Royal park of London.
In addition to this, Kynaston, (2015) said that people visiting the place because there are
qualitative brands and proper standards has been develops in systematic manner. In this way,
London Eye, bridge, etc. areas attracts to the people to visit that places.
According to the (Lee, Lee and Ham, 2013), urban tourism is not new concept so that it
includes interest of a country side reaction that are started to grow effective outcomes. Increase
of the urbanisation and industrialization also create stress that impact negatively. Urban tourism
of the eighties and nineties is different. Number of tourists increased significantly so that there
are several kinds of activities in urban areas continually expanded. Hence, tourism develop all
kinds of countryside in the limited areas of exceptional. Beside this, (Law, De Lacy and Jiang,
2016) said that at workplace nature and countryside became gaze of tourists that influence to the
artists and poets. Although, growth and development of the urban is determines by the
technological advancement. With the help of availability of time and disposal income, effective
results will be easily develop effective results. After the second world war, in London there is
6

high demand occurred of tourism so that it create positive impact on the influential factors that
enhances in the car ownership to enable people to visit countryside.
Demand of tourism and supply to meet it
As per the view of (Martínez, Pérez and Del Bosque, 2014), tourism demand defines as
the planning process which include supply and demand relationship. Concept of demand is very
large so that it is used loosely to develop macroeconomic aspects of tourism need. Nowadays,
urban tourism demand is continuously increasing which make position to complete with seaside
holidays. It includes development, growth and values that improves vital measures of the
demand. On the other hand, (Moscardo and Murphy, 2014) generated their view that
measurement of the demand of urban tourism also face problems because of the lack of
international agreed definitions.
Along with this, Higgins-Desbiolles, Moskwa and Wijesinghe, (2017) stated that supply
is also defined as the point of destination where demand also fulfilled in systematic manner. In
order to cater the tourism supply, there are two principles developed in which one is service that
provide for accomplish demand of tourist. In addition to this, second included site and location
that assist to attract so many tourists. Beside this, (Sharma and Rather, 2015) multi-activity and
multi-sectoral nature of the tourism comparing the enormous variety of activities that take place
in several kinds of urban locations. Therefore, it includes different types of public and private
enterprises that are varied from big state. They owned companies to small family that owned
ones.
Ways through London can remain the top tourist destination in the future
According to the point of Brown, Smith and Assaker, (2016), there are several attractions
exist through London can get the best destination in all over the world. In this regard, brand is
the main aspect which increasing the performance of London and their attraction in particular
person mind. With the help of the multi dimensional activities, the country can get effective
results at workplace. On the other hand, Law, De Lacy and Jiang, (2016) argued that sports are
major attraction that helps to create effective results at workplace. In this way, regional tourist
board said that it is the good tourism activities in Paris and surrounding that increasing profits
and revenue from the tourism.
7

In contracting, Weidenfeld and Leask, (2013) also generated their views and said that
urban tourism activities helps to promote London market in systematic manner. In this regard,
leisure tourism which particularly feature about the urban areas. In this aspect, facilities are
available in the market that create image of town and cities. In addition to this, Moscardo and
Murphy, (2014) also generated their views urban tourism activities will be promoted to develop
life back into the historic centres. In the fact, people are taking shorter holidays to increase
general mobility that helps to promote significant results.
QUESTIONNAIRE
Name:
Age:
Gender:
1. Are you thinking that urban tourism activities enhance economy prosperity of London market?
 Yes
 No
 Cannot say
2. As per your point, which us main element that enhance growth in tourism in London
 Discount to customer
 Provide them new destination tour
 Encourage towards new things in urbanisation
 All of the above
3. Are you agree that tourism activities enhance participation number of candidates?
 Yes
 No
 Cannot say
4. Urban design and planning play main role to attract customer in the country?
 Yes
 No
8

 Cannot say
5. Crowed on beaches also enhance tourists in the London market?
 Yes
 No
 Cannot say
6. How are you agree that parks and beaches assists to attract customer in the areas of tourism
development in London?
 Strongly agree
 Agree
 Neural
 Disagree
 Strongly disagree
7. Destinations are appearing on ordinary basis.
 Yes
 No
 Cannot say
8. What are your expectations from the travel agency?
______________________________________________________________________________
______________________________________________________________________________
________________________________
9. What concern are required for the travelling business
______________________________________________________________________________
______________________________________________________________________________
________________________
10. What are issue you are facing in the travelling?
______________________________________________________________________________
______________________________________________________________________________
_________________________________
METHODS
Research methods consist following elements that are important tools for development of
the business:
9

 Research philosophy: It is the important parameter, which used to carry effective
research program. There are several types of philosophies can be used by the researcher
to conduct the present research. Main aim to implement the philosophy is to provide
direction to each individual to enhance efficiency that arising in business (Higgins-
Desbiolles, Moskwa and Wijesinghe, 2017). Therefore, present research includes
interpretivism philosophy that assists to evaluate effective functioning to assess nature as
well. With the help of the interpretivism approach, researcher will easily get relevant
information towards the aims and objectives. Therefore, it helps to conduct systematic
results. Furthermore, it also provides some facts' information that assists to consider
specific details in research (Rittichainuwat and Rattanaphinanchai, 2015).
 Research approach: Research approach is the signifiant element that assists to conduct
the study that helps to take initiate for continuous improvement. It is the beneficial for
developing proper results that are drawn from the research. There are two kinds of
research approaches used such as inductive and deductive. In the deductive approach,
researcher develop their current topic. However, deductive approach provide information
and material to collect scholar as per the research objectives. Both methods used to gather
relevant information in research (Martínez, Pérez and Del Bosque, 2014). In respect to
use the inductive approach, researcher has benefit to generate new slot of theory. Hence,
it consist new and fresh data that are used in the research.
 Research design: Research design defines as the framework on the basis of study will be
conducted. In this aspect, particular direction will be set for the study which reduces
chances of misleading. Because of this reason, appropriate results drawn from the arrived
of the study. In this study, descriptive research design adopted that assists to gain large
data to conduct the study (Moscardo and Murphy, 2014). With the helps of the
descriptive research design, study depicts that there are three ways followed to gather
relevant information at workplace such as observations, define method and recording of
the data. Hence, in depth study conducted from the group of individual.
 Research methods: In order to conduct the research, external auditing will be determines
for the supermarket industry. It can be impact on the financial risk so that researcher take
both kinds of methods such as qualitative and quantitative. Main reason behind this is to
gain more useful information that assists to conduct the study specifically. Qualitative
10

data can be gather through different scholar and quantitative data will be gather from
statistical tools, graph, etc. It assists to gain specific information through eliminating
undesired information (Law, De Lacy and Jiang, 2016). With the help of qualitative data,
researcher able to researcher can assess the measurement on the basis of particular
quality. Therefore, it is the systematic approach that make effective functioning at
workplace.
 Data collection: In the data collection, there are two ways through data will be gather.
Therefore, primary and secondary methods will be developed to conduct effective
resources. With the help of questionnaire, primary data will be gathered and secondary
data collected from journals, different books, articles, etc. (Moscardo and Murphy, 2014).
From the different authors books and published resources, researcher able to collect
effective information towards the aims and objectives. Furthermore, questionnaire is the
systematic approach that helps to find out the fresh and relevant information at
workplace.
 Sampling: In respect to determines the present research, sample size taken by the
researcher is 30 in which UK tourists participates in this aspect. In order to get valid
information and research, researcher will get insight knowledge that is useful for further
study (Mistilis, Buhalis and Gretzel, 2014).
 Data analysis techniques: Data analysis technique is another tool that used for
assessment data and analytical within the effective aspect. There are different types of
aspects exists that helps to measure performance in effective outcomes. In order to
conduct research, inspecting, cleansing, transforming, etc. Used to achieve the best
results, it discovers information to suggest conclusion and support to decisions as well.
Survey has been used by the researcher to get the effective information from
questionnaire.
 Reliability and validity of resource: With this aspect, researcher require make
concentration on the method that included to assess the data that are related with goals
and objectives. It is the best way that enhance market share and profitability at workplace
(Sharma and Rather, 2015). In respect to conduct the effective information, reliability and
validity require to researcher that assists to find useful information towards the aims and
objectives. Therefore, it is the best way to develop outcomes.
11

 Ethical consideration: Ethical consideration is the important way that creates values and
principles that demonstrates good and bad things. In this regard, researcher need to
develop that ethics search for the reason that assists to act from the different acting. This
represent ensure of all data for making proper and effective research program (Martínez,
Pérez and Del Bosque, 2014). In respect to find the useful information, researcher need to
assess that they followed regulations, norms, rules, etc. or not. This is because, with the
help of following proper ethical they should determines that participant not getting
biasses to fill the questionnaire form. Ethical implications assists to measure sufficient
consideration that make more details program in research. In order to collect respondents
views, researcher face problems so that it is essential to focus on gathering relevant
information at workplace.
 Limitations: This element develops for the present research measurement that are
restricted and included time and cost. There are different types of data gather that tends to
make undesirable effects of investigation as per the limited scope. Researcher has
responsibilities to interpret truly about the resources that conduct study (Higgins-
Desbiolles, Moskwa and Wijesinghe, 2017).
TIME SCALE
In the research program, surveyor need to take effective program through guiding and
taking survey as per the setting of time. It includes time period for each activity which need to be
accomplish on the specific aspect (Mistilis, Buhalis and Gretzel, 2014). In order to conduct the
present study, following Gantt chart need to be followed for accomplishing goals and objectives:
12

13

Illustration 1: Gantt chart
Illustration 2: Network planning
14

RESOURCES
(Research Ethics Approval)
Student/Staff name XYZ
Programme and/or module Tourism management research-proposal
Title of the proposed research project: To analyse significance of urban tourism
activities in economic development of London
City et in promoting London as antination.
Number and type proposed participants 30 citizen of London
How is permission being sought from the
participants and/or their parents/carers?
Survey
Describe the research methods proposed (e.g.
interviews, classroom observations)
Survey from questionnaire
List the ethical issues and potential risks
associated with the research methods outlined
Above (e.g. confidentiality) and how you
propose to deal with each of these.
It includes following ethical issues and
potential risk
Complications,
Concern regarding tourists preferences
Continuity of documentation requirement
Describe how your findings will be reported or
disseminated
In a report format, finding will be disseminated
I have read the University’s
Process and Procedure for
the Approval of Research
Activity
(please sign and date)
Yes
15

REFERENCES
Books and Journals
Abuamoud, I.N., Green, J. and ALRousan, R., 2014. Factors affecting the willingness of tourists
to visit cultural heritage sites in Jordan. Journal of Heritage Tourism, 9(2), pp.148-165.
Becken, S. and Hughey, K.F., 2013. Linking tourism into emergency management structures to
enhance disaster risk reduction. Tourism Management. 36. pp.77-85.
Brown, G., Smith, A. and Assaker, G., 2016. Revisiting the host city: An empirical examination
of sport involvement, place attachment, event satisfaction and spectator intentions at the
London Olympics. Tourism management. 55. pp.160-172.
Chung, N., Koo, C. and Kim, J.K., 2014. Extrinsic and intrinsic motivation for using a booth
recommender system service on exhibition attendees’ unplanned visit behavior.
Computers in Human Behavior, 30, pp.59-68.
Cook, A.J., 2014. The Privileged Playgoers of Shakespeare's London, 1576-1642. Princeton
University Press.
Hall, C.M. and Ram, Y., 2018. Measuring the Relationship between Tourism and Walkability?:
Walk Score and English Tourist Attractions. J. Sust. Tourism.
Higgins-Desbiolles, F., Moskwa, E. and Wijesinghe, G., 2017. How sustainable is sustainable
hospitality research? A review of sustainable restaurant literature from 1991 to 2015.
Current Issues in Tourism. pp.1-30.
Ishizaka, A., Nemery, P. and Lidouh, K., 2013. Location selection for the construction of a
casino in the Greater London region: a triple multi-criteria approach. Tourism
Management. 34. pp.211-220.
Kozak, M. and Kozak, N., 2016. Institutionalisation of tourism research and education: from the
early 1900s to 2000s. Journal of Tourism History. 8(3). pp.275-299.
Kynaston, D., 2015. The City of London (Vol. 4). Random House.
Law, A., De Lacy, T. and Jiang, M., 2016. Transitioning to a green economy: the case of tourism
in Bali, Indonesia. Journal of Cleaner Production. 111. pp.295-305.
Lee, K., Lee, H.R. and Ham, S., 2013. The effects of presence induced by smartphone
applications on tourism: Application to cultural heritage attractions. In Information and
communication technologies in tourism 2014 (pp. 59-72). Springer, Cham.
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Martínez, P., Pérez, A. and Del Bosque, I.R., 2014. Exploring the role of CSR in the
organizational identity of hospitality companies: A case from the Spanish tourism
industry. Journal of business ethics. 124(1). pp.47-66.
Mistilis, N., Buhalis, D. and Gretzel, U., 2014. Future eDestination marketing: perspective of an
Australian tourism stakeholder network. Journal of Travel Research. 53(6). pp.778-790.
Moscardo, G. and Murphy, L., 2014. There is no such thing as sustainable tourism: Re-
conceptualizing tourism as a tool for sustainability. Sustainability. 6(5). pp.2538-2561.
Mylan, J., Geels, F.W. and Foster, C., 2015. Eco-innovation and retailers in milk, beef and bread
chains: enriching environmental supply chain management with insights from innovation
studies. Journal of Cleaner Production, 107, pp.20-30.
Ozdamar Ertekin, Z. and Atik, D., 2015. Sustainable markets: Motivating factors, barriers, and
remedies for mobilization of slow fashion. Journal of Macromarketing, 35(1), pp.53-69.
Randle, E.J. and Hoye, R., 2016. Stakeholder perception of regulating commercial tourism in
Victorian National Parks, Australia. Tourism Management. 54. pp.138-149.
Rittichainuwat, B. and Rattanaphinanchai, S., 2015. Applying a mixed method of quantitative
and qualitative design in explaining the travel motivation of film tourists in visiting a
film-shooting destination. Tourism Management, 46, pp.136-147.
Sharma, J. and Rather, R.A., 2015. Understanding the Customer Experience: An Exploratory
Study of A Category Hotels. International Journal on Customer Relations. 3(2). p.21.
Walkowitz, J.R., 2013. City of dreadful delight: Narratives of sexual danger in late-Victorian
London. University of Chicago Press.
Weidenfeld, A. and Leask, A., 2013. Exploring the relationship between visitor attractions and
events: definitions and management factors. Current Issues in Tourism. 16(6). pp.552-
569.
17

APPENDIX
Questionnaire
QUESTIONNAIRE
Name:
Age:
Gender:
1. Are you thinking that urban tourism activities enhance economy prosperity of London market?
 Yes
 No
 Cannot say
2. As per your point, which us main element that enhance growth in tourism in London
 Discount to customer
 Provide them new destination tour
 Encourage towards new things in urbanisation
 All of the above
3. Are you agree that tourism activities enhance participation number of candidates?
 Yes
 No
 Cannot say
4. Urban design and planning play main role to attract customer in the country?
 Yes
 No
 Cannot say
5. Crowed on beaches also enhance tourists in the London market?
 Yes
 No
 Cannot say
6. How are you agree that parks and beaches assists to attract customer in the areas of tourism
development in London?
 Strongly agree
18

 Agree
 Neural
 Disagree
 Strongly disagree
7. Destinations are appearing on ordinary basis.
 Yes
 No
 Cannot say
8. What are your expectations from the travel agency?
______________________________________________________________________________
______________________________________________________________________________
________________________________
9. What concern are required for the travelling business
______________________________________________________________________________
______________________________________________________________________________
________________________
10. What are issue you are facing in the travelling?
______________________________________________________________________________
______________________________________________________________________________
_________________________________
19

Activities
Gantt chart
20

Illustration 3: Gantt chart
Network planning
Illustration 4: Network planning
21