Travel &Tourism Management Assignment

SIGNIFICANCE OF URBAN TOURISM
ACTIVITIES IN DEVELOPMENT OF LONDON
CITY
(Tourism management project-proposal)

Table of Contents
SIGNIFICANCE OF URBAN TOURISM ACTIVITIES IN DEVELOPMENT OF LONDON
CITY................................................................................................................................................1
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
RATIONALE...................................................................................................................................1
BACKGROUND.............................................................................................................................2
RESEARCH OBJECTIVES............................................................................................................2
RESEARCH QUESTIONS.............................................................................................................3
LITERATURE REVIEW................................................................................................................3
Demand of tourism and supply to meet it..............................................................................7
QUESTIONNAIRE.........................................................................................................................8
METHODS....................................................................................................................................10
TIME SCALE................................................................................................................................12
RESOURCES................................................................................................................................15
REFERENCES..............................................................................................................................16
APPENDIX....................................................................................................................................18
QUESTIONNAIRE.......................................................................................................................18

TITLE
“ To analyse significance of urban tourism activities in development of London City”.
INTRODUCTION
Tourist like to go to such places where they can enjoy the location and can get relaxed.
Travelling to popular destination and city now become attractive part of urban tourism. It
contributes well in the sustainable development of nation. It helps in raising economic condition
of the country. Present study will discuss significance of urban tourism activities in development
of London City. Furthermore, research project will explain social factors that are promoted
within London through urban tourism activities. In addition, issues that organisation faces in
development of urban tourism development will be evaluated in this study. In the UK market,
Urban tourism consist important parameter that is essential feature in the nation. This is because,
UK has benefits of historical, archaeological and other relevant background. It is the growing
sector business which helps to focus on the natural environment.
RATIONALE
The main purpose of conducting this study is that tourism industry has significant
contribution in the sustainable development of nation. Urban tourism is now more in demand.
Thus, it is essential to do investigation on this topic so that relevant facts can be gathered and
business of travel can be encouraged. With the help of this research scholar will be able to
develop understanding about issues that faces by tour operators and will help in finding relevant
solutions to that business of this sector can be increased. Furthermore, through this research
paradoxes related with tourism would be highlighted which will help in making connection with
domain of social science. This will support in the progress of this business and development of
city as well. In the present research, researcher evaluate common and essential issues that are
important concern towards the urban tourism. Further, they are also focuses on the visitors
experience towards the London areas. Main aim is determines main features of the urban tourism
which critically evaluates specific components. Hence, analysis of features of marketing in urban
tourism is determines to considered relevant issues.
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BACKGROUND
From the last several decades, there are several aspects exists in which world has
experienced with rapid changes and transformation of socio-economic. Socio-economic changes
can be affect due to stress in isolated, peripheral and urban areas in the world (Mistilis, Buhalis
and Gretzel, 2014). Changes in the economic and social culture structure can be caused that
decreases revenue, rates of unemployment to lead with mass exodus with productive forces. It is
the important aspect that need to urban areas and socio economic development regenerate the
need of diversification according to economic base so that changes can be meet in the greater
context.
Urban tourism is provides overview of the development and different types of tourism
activities that are beneficial for the communities and enhance effective functioning (Law, De
Lacy and Jiang, 2016). It could be defined as the country experience that encompass different
range of activities of agriculture and non agriculture aspects. It includes essential characteristics
that develop target market with opportunities for visitors that create experience in the business.
With the help of tourism event, benefits can be increases with income and employment as well. It
assists to create social and economic development. With the help of urban tourism, the country
gas potential advantages that creates more employment growth, social improvement and
revitalization (Moscardo and Murphy, 2014).
Development of the urban tourism followed by the changes in demand and behaviour. In
urban areas, tourism offers potential for alternatives that is more authentic and experience to
satisfy needs of experienced and high demand of tourism. Recreation of the activities in the
countryside develop that are different from the traditional resort and mass of the tourist
destination (Becken and Hughey, 2013). Main motivation behind the project is based on the fact
that developed from last few decades. Traditional tourism development concentrated in the
coastal and mountain resorts, cultural centres and urban market. UK government currently
promotes urban tourism to make sustainable environment. It assists to enhance employment and
growth as well.
RESEARCH OBJECTIVES
Aim: “To analyse significance of urban tourism activities in economic development of London
City ”.
Objectives
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 To determine the encouraging factors that motivates people to visit London.
 To understand the ways in which the Westminster location and its nearby destinations
tends to attract the tourists with assistance of 6 A's.
 To demonstrate ways through London can remain the top tourist destination in the future
RESEARCH QUESTIONS
 How to determine the encouraging factors that motivates people to visit London?
 What are the ways in which the Westminster location and its nearby destinations tends to
attract the tourists with assistance of 6 A's?
 How to demonstrate ways through London can remain the top tourist destination in the
future?
LITERATURE REVIEW
Factors that motivates people to visit London
According to the view of Abuamoud, Green and ALRousan, (2014), there are different
factors exist that motivate people to visit London. London theatre is one of the important
perspective that assists to attract maximum number of people. It attracts the best acting talent so
that famous faces could be seen easily. As results, long running musicals, classic plays, brand
new works, etc. must be consider to visit London. However, Mylan, Geels, and Foster, (2015)
stated that London is home to some of the best museums and galleries. In the world, there are
different kinds of museum exist from which British museum, Tate modern, etc. museum exist
that attract customers. In order to develop effective functioning, (Moscardo and Murphy, 2014)
explored their views for urban tourism which is small sector of world market. It also making
significant contribution on the development process that create disadvantages as well.
Contribution is not for the economic terms but also for social, environmental, etc. which
contributes important costs. However, (Mistilis, Buhalis and Gretzel, 2014) argued that potential
impact depends on range of different activities through tourism arrivals. It also perceives
structure of the host economy and type of tourism that is differentiates for hosts and tourists. It
creates fragility for the local environment. In this aspect, different elements creates positive and
negative impact which determines in the following aspects.
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