TTS Workbook: Travel and Tourism Sector Assignment

TTS WORKBOOK
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To be completed by Student
Learning Outcomes Assessment
Criteria
(please tick as
appropriate) 
Task No Evidence (Page
Number)
LO1 1.1 ☐
1.2 ☐
LO2 2.1 ☐
2.2 ☐
2.3 ☐
LO3 3.1 ☐
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3.2 ☐
LO4 4.1 ☐
4.2 ☐
Every week you are expected to complete the task given to you in class
FINAL SUBMISSION: Submit tasks 1-2-3-4-5-6-7-8
The total minimum of words: 2250
Total maximum of words: 2750
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Purpose of this assignment
This assignment has the purpose of enabling learners to develop their knowledge and understanding, in
relation to the travel and tourism sector in the United Kingdom and the rest of the world. The learners
need to have a global view of the sector’s activities and importance in the economy.
Scenario
You are required to provide a portfolio at the end of this term with evidence of answering all the
questions in the following tasks:
TASK 1 (LO1 AC 1.1)
Choose four key historical development of the Travel and Tourism sector and fill in the table
below.
Hint: expand the table to add sufficient information. Provide examples to illustrate your statements.
Min. word count: 250 words
Key developments What was the development
about? Give details and
dates/periods.
What role did it play in the
Travel and Tourism sector?
1. Socio-economic Increased the number of car
ownership.
Increases in the time of leisure.
Increases the disposable
The role of the socio-economic
is that increases the disposable
income of the people, it gives
the employment to the people
who can’t go outside for the
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income(Szopiński, and
Staniewski, 2016).
It impacts on the economy of
the nation.
work.
2. Technological It develops the technology of
the transport and also the
infrastructures like high-speed
trains, tunnels, and channel
tunnel.
Increased the security
features(Moutinho, and
Vargas-Sanchez, 2018)
Development of the website
interfaces.
Biometric passports.
Service for the customers.
Live information about the
flights and trains.
It helps in booking the air
tickets:
97% of the air booking is done
online, it has the maximum
computerization in the travel
industry, and technology helps
in generating the higher
occupancy rates.
Booking of railways:
The booking of the railway
tickets was launched before
some years ago only, IRCTC is
the organisation which
provides the online reservation
facility for booking the tickets,
and most of the cargo and the
railway booking are done
online.
Car rental:
Computerization of the car
rental industry is in the nascent
stage, the organisation like
Uber and Ola are filling up the
gaps, the saber and the
Amadeus are the major car
rental is the information
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provider in all over the world.
3. Product development and
innovation
It developed the packages of
the holiday.
It increased and also improved
the scale of the sales.
There are varieties of the
products and the destination
too.
It also improved the business
class travel.
The ranges of the broader from
the tour operators are available.
More varieties of products are
available and the services are
improved.
It has increased the more laces
for visiting and also the
infrastructure of the
destination.
It has increased the sales f the
business which increases the
profit and revenue of the
company and also of the
economy.
4. Changing the needs of the
consumers and the expectation
Nowadays the customers
become more demanding, they
want the satisfaction and want
their need to be fulfilled; now
the customers are having more
knowledge and they do the
study about the destination
where they want to travel.
The help of this factor in the
travel and tourism is that it
tailoring up the products.
The development of holiday
package of secondary and other
types also.
It provides the information to
the customers about each and
everything.
It also provides the virtual
travel.
Media uses booking, marketing
systems by using different
devices and the live chats with
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the tourism agent.
TASK 2(LO1 AC 1.2)
1.1 Select a destination of your choice and provide a poster of its Travel and Tourism structure.
( you should add all the sectors and sub-sectors that are part of the Travel and Tourism
structure)
Hint: You are advised to draw a chart or mind map for the poster.
1.2 Explain the status of at least 3 main components of that structure (sector and
sub-sector/businesses or producers/organisation etc. mentioned in the poster)
Format: Poster and explanation as paragraphs below it.
Word count: min 150 words for the explanation – The poster has no word limit.
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London is the leading tourist destination in the world, this city has many famous tourist attraction. This
is the city which attracts 19.1 million of the international tourist in 2017. Many of the people visit
London every year. There are many museums and also the art galleries, in which the majority which is
free to enter. The most popular museums in London are the Science Museum, the British Museum, the
Victoria and the Albert Museum and many more. The Museums were opened back in 1852 for the
local public and for the tourist. It contains the permanent collection of more than the four million
objects. The next attraction spot is the Tower of London where the tourist flock to admire the
impressive Crown Jewels of England.
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TASK 3 (LO2 AC 2.1)
1. You are required to name one Tourism organization for each of the three types of organisations
mentioned below.
A. UK Government department:
B. UK Government sponsored body/ organization:
C. International agency:
2. Explain the role of each selected organisation in detail and highlight the main differences
between them.
Hint: It is recommended that you do some research to find out some actual organisations.
Word count: min 200 words
1. The organization of tourism for:
UK government department- London and Partners
UK government-sponsored organization- CTH
International agency: world tourism organisation
2. (a)London and partners: this is the London’s international promotional company, the roles are:
The company secured the position in London as the most popular visitor’s destination (Heinelt, et. Al.,
2018).
It attracted the investment and spent £1.2 billionwhich created and secured more than 38000 jobs in
London.
(b)CTH: Confederation of Tourism & Hospitality, the main mission of the industry is to provide the
highest level of standard in the tourism, hospitality. CTH achieve the target as it robust monitor
supported by the industry.
(c) World tourism organisation: UNWTO is the agency of the United Nations which is responsible for
promoting the sustainable and the universally accessible tourism (Mowforth, and Munt, 2015). This is
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the international organisation which promotes the tourism as the driver of the growth of the economy.
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TASK 4 (LO2 AC 2.2)
You are required to read the Tourism Action Plan (August 2016) given to you and explain how
this could or will positively influence the country’s Travel and Tourism sector.
https://www.gov.uk/government/publications/tourism-action-planClick on this link to be
redirected.
Read through the Action Plan to explain the positive influences on the Country’s Travel and
Tourism sector.
Word count: min150 words
The action plan for the travel and tourism are:
1. Jobs and skills: the employment in the tourism is growing fastly; government is working to improve
the perceptions of the tourism industry (Stacey, 2015). The tourism sector is comprised of the small
business which provides the employment to the rural communities.
2. Common sense regulation- there are four areas where of the regulation where the progress can be
done flourish the tourism sector.
(i) The tourism industry will seek to deregulate the element of the Private Hire Vehicle's licence so
that the owners of the hotels are allowed to collect the visitors from the ports or the stations.
(ii)They are going to introduce the new, notice of the light-touch which allow the small quantities of
alcohol sold to small accommodation provider for the guest, it allows to enhance the welcome to the
small accommodation provide to their guest.
(iii)The business will look how they can digitise and modernize the schemes of the retail exports to
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make easier for the tourist to claim the VAT back on the eligible purchase.
(iv)The business will seek to raise the threshold for the financial activities under the money laundering
regulation.
3. Transport- International visitors feel uncomfortable as they can’t find the information which they
need in the correct language. The tourism business is working to develop the new GREAT rail offer
for beginning with the piloting the promotion overseas so it becomes easy to book the tickets and
places and rail itineraries.
4. Great Welcome- the government of UK has capped the visa fee rises at 2% per year, for raising the
awareness of the tourism offer; the business of tourism will improve the availability of the visitor’s
information through the website of UKVI and also in the Visa application centres; so that the visitors
become excited for the trip at the point of the application.
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TASK 5 (LO2 AC 2.3)
Recently the below mentioned two countries have gone through a lot of political changes. These
changes have had an effect on its Travel and Tourism sector. Discuss in detail at least two of
these implicationsfor each country mentioned:
1. Tibet
2. Cuba
Hint: First, indicate the political issues, then state 2 impacts on tourism in the countries.
Word count: min 300 words
Political Issues in Cuba
Cuba has undergone various Political changes and alterations in the recent history. Cuba has witnessed
major political events that have severely impacted on the travel and tourism sector. The Cuban
government has time and again detained various opposition of the government from expressing the
differential expression and feelings towards the government and its actions (Damen, 2017). The issue
of suppressing the expression of citizens and oppositions have severely impacted on the tourism
industry.
Implications:
The implications can be witnessed by reduced foreign investment in the country. The tourism industry
has solemnly aided the Islands economy from dropping. The tourism industry, however, has witnessed
a drop in growth by 2.6% in the recent time period (Damen, 2017). The political unrest and issues of
government with the opposition parties has impacted upon the growth and sustainability of the tourism
sector.
Political Issues in Tibet
Tibet has witnessed major issue in relations to fuel and water feuds with China. The issues have given
birth to decreased economic growth and have impacted majorly upon the daily lives of the citizens of
Tibet (Damen, 2017). The issue has been identified as major political aggression between the local
government of China and Tibet.
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Implications:
The heavy feud between the governments has resulted in restricted tourism for the Tibetans. The
restrictions have resulted in police checkpoints, monitoring the movements and restrictions towards
visiting the sensitive and religious areas majorly. Another impact observed is the slower growth of the
economy the result of which is decreased tourism (Damen, 2017). There are just not enough
transportation and accommodation facilities in Tibet which has impacted on the tourism sector. This is
due to the feuds and agitations between the Chinese and Tibetans government.
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Task 6.1 (LO3 AC 3.1)
For this task you are required to answer all the below-given questions :
1. Define the term “Tourism Demand” from academic sources
2. Identify more than two factors that affect tourism demand
3. Select minimum two factors and explain in detail how it can have an effect on Tourism demand.
Word count: min 350 words
1. The demand of travel and tourism can be defined as the number of people who plan to by the products
and services which is supported by the sufficient power of purchasing and the spare time in order to
meet the needs of tourism of the people.
2. Factors which is affecting the demand of the tourist towards the tourism:
The income of the consumer: when the tourism has just the single source of the income which is the
population then the tourism goes into the recession, which means the demand of the tourism drops.
The consumers taste: when the customer's vacation go out of the style which means the customer
believe that it better to sit at home instead of taking up the flight to the exotic destination, then also the
demand of the tourism drops.
Cost of the complementary goods: the air travel has become the complementary good for the tourism,
then the price of the air travel increases and it lead to decrease in the demand of the tourism.
3. The factors which affect the demand of the tourism are:
Demanding consumers: Nowadays consumers are becoming more demanding about themselves as
now the tourist are now interested in the cultural, social and environmental issues which are related to
the destination which they visit.
Technology: It is playing the vital role in spreading the awareness about the tourism; the demand of
the tourism is increased with the reach of television and internet. From some last year’s television and
the satellite channels and even the internet had provided instant and easy access the information about
the international places and the events.
Policies of the government- travel and tourism are the multidimensional activities which are controlled
by the formulating the suitable policies of the government and the regulatory factors. The policies of
the government are very important and crucial for understanding the international and national
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framework in which the demand evolves for the tourism. The policies of the government factors the
activities are:
The partnership of public and private sector
Establish and create the Linkages
Participation of the people in the development of the tourism
Role of the government in the promotion of the industry.
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Task 6.2 (LO3 AC 3.2)
In July 2017, Lake District has been recognized as a World Heritage site.
From your readings and based on the factors influencing demand, explain how supply might
change in Lake District to meet the effects of the demand created by its new status.
Word count: min 250 words
The Lake District was rewarded with Unesco World Heritage status which placed the wonders
alongside the world such as the Taj Mahal, Grand Canyon and the Great Wall of China. This decision
was made in the meeting of the United Nations Culture Body Unesco in Poland, Krakow where the 33
more sites were under the construction. This place was praised by the committee for the inspiration
which its natural beauty provides o the generation of the artist and writers. Helen McLagan, the culture
director at the UK National Commission of the Unesco; said that the lake district is the priceless and
irreplaceable asset not only to the UK but to the humanity as the whole.
Factors which affect the demand are market size, change preferences, price expectation.
Impact of the tourism on the Lake District are:
Positive impact- local people value and care the environment.
Tourist support the local product and the shops
The need of the tourist creates the new jobs.
Money spends by the tourist can be used to improve and conserve the area.
Negative impact- jobs in the tourism are mostly seasonal
Prices rise of the products for the local people as the tourist has the more money to spend.
Shopkeepers sell the products according to the tourist not for the local people.
More litter and pollution
In a large number of the tourist can harm the environment.
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More issues of the parking and congestion of the traffic.
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Task 7 (LO4 AC 4.1)
For this task, you are required to fill the below table using academic sources with references to
support your statements.
Hint: expand the table to add sufficient information.
ALL three impacts have to be discussed to meet the criteria.
Impact What is this impact? Positive impacts Negative impacts
The economic impact
of Tourism
It gives the job to the
local people in the
rural areas also.
A country can become
dependent on the
single industry for the
revenue.
Tourism helps in
generating the
employment directly.
It also associates the
sectors such as tour
operators, service and
hotels industry and
increases the
employment rate as the
increase in the hotel
development will also
increase the
employment of the raw
material providers.
It helps in increasing
the revenue of the
government and also
helps in growing the
economy.
The country depends
on the one industry for
their revenue.
A lot of travel can
create the cross
currency fluctuation
and can rise in the
inflation (Marin,
2015).
There can be the
leakage of the
resources by the
tourism operators.
There can be the
significant rise in the
exposure with the
fluctuation of the
currency.
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Environmental
impact of Tourism
It helps in maintaining
the natural resources.
The tourist can hurt the
environment by
polluting it.
It helps in conserving
and maintaining the
natural resources and
natural tourist spots.
The awareness of the
tourist of being
concerned about the
environment travelers
is also enhanced.
The cultural and
historical sites remain
safe and secure which
is an attraction of the
tourist and regular
maintenance.
The environment can
become more polluted
by the irresponsible
tourist.
Damage the heritage
and natural sites,
unnecessary use of the
water, a threat to
wildlife.
Increase the use of fuel
and vehicle can
increase the pollution
level in the city.
The social impact of
Tourism
The tourism helps the
tourist to know about
different cultures and
the values.
The tourist can hurt the
social values.
Tourism helps the
tourist to make aware
of different cultures
and the mixed
community cross
culture(Hong, 2015).
The tourism company
gets the attention of
the socially deprived
by the social programs.
It increases the
requirement of the
It can hurt the
employees as the
whole industry can
only become the
earning of the financial
reward.
Increased in the
commodification of
the tourism can hurt
the social values.
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employee tend to
employ the population
of rural areas.
Word count: min 300 words
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Task 8(LO4 AC 4.2)
This task is the continuation of task 7.
In this task, you are required to choose more than one positive and negative impact for each of
the impacts discussed above( economic, environmental and socio-cultural impact )
Provide more than onestrategy that can be used to minimize the negative impacts while
maximizing the positive impacts
Hint: expand the table to add sufficient information.
ALL three impacts have to be discussed to meet the criteria.
Impacts Strategies to maximise positive
impact
Strategy to minimise negative
impact
The economic impact
of Tourism
It can be achieved by making the
framework of the operation which
allowsparticipating by everyone
which enhances the other business
too.
The one business helps the other
business we can increase the
operations of the business.
Taking up the penalties from the
tourist for spoiling the destination
can reduce the negative effect.
A collaborative approach to the
tourism work can constantly deal
with the constructive progress.
Environmental impact
of Tourism
Tourist can be a reward for their
behavior in front of the audience
who are not so concerned about
the environment.
It can promote the responsible
traveling even who is not so
The reform of the policy can be a
reward to the hotels and the tour
operator who uses the electricity
from the renewable resources.
This makes the people concerned
about the environment and even for
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concerned.
It can create the healthy
competition among the travelers.
the business.
The social impact of
Tourism
Social cohesive policies can
improve the social status of the
country as it reserves the certain
fix seats for the disabled
employees.
When the tourist gets to know
about such type of activities then
they do not hesitate to spend more
time.
The money spent by the tourist on
the other countries, we can match, it
helps in maintaining the healthy
cash flow for the government and
also the more money will stay in the
country and do not go outside.
Word count: min 300 words
References
 Szopiński, T. and Staniewski, M.W., 2016. Socio-economic factors determining the way e-tourism is used
in European Union member states. Internet Research, 26(1), pp.2-21.
 Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI Tourism
Texts. Cabi.
 Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalization and new
tourism in the third world. Routledge.
 Stacey, J., 2015. Supporting quality jobs in tourism.
 Heinelt, H., Magnier, A., Cabrera, M., and Reynaert, H., 2018. Introduction. In Political Leaders and
Changing Local Democracy (pp. 1-17). Palgrave Macmillan, Cham.
 Hong, E., 2015. See the Third World while it lasts: The social and environmental impact of tourism with
special reference to Malaysia.
 Marin, D., 2015. Study on the economic impact of tourism and of agrotourism on local
communities. Research Journal of Agricultural Sciences, 47(4), pp.160-163.
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 Mora, F.O., 2017. Tourism in Cuba Riding the Wave toward Sustainable Prosperity.
 Damen, B., 2017. Tourism in Tibet (Bachelor's thesis).
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