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Reflective Report on All Footwear Company

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Added on  2019-10-09

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This reflective report discusses the competitive strategy, industry overview, company overview, decision making, final results, reflection, underlying strategic principles, key learning point of the strategy, and conclusion of All Footwear Company. The company operates globally and uses a combination of cost leadership and differentiation strategy. The report also includes a PESTLE analysis and five forces model analysis.

Reflective Report on All Footwear Company

   Added on 2019-10-09

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Table of ContentsIntroduction.................................................................................................................................................3Competitive Strategy...................................................................................................................................3Industry Overview.......................................................................................................................................3Macro environment analysis- PESTLE analysis-500.................................................................................4Five forces model....................................................................................................................................5Company overview......................................................................................................................................6Mission....................................................................................................................................................6Vision.......................................................................................................................................................7Decision made.............................................................................................................................................71.The beginning..................................................................................................................................72.Mid game.........................................................................................................................................73.End game.........................................................................................................................................8Final results-200..........................................................................................................................................8Overall performance of the company..................................................................................................8Reflection-200.............................................................................................................................................8Underlying strategic principles-200.............................................................................................................8Key learning point about strategy-100........................................................................................................8Conclusion-300............................................................................................................................................8Reference....................................................................................................................................................9
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IntroductionIn this present paper, we will discuss the reflective report of the All Footwear Company. The paper describe the competitive strategy, industry overview, company overview, decision making, final results, reflection, underlying strategic principles, key learning point of the strategy, and conclusion. The paper mainly describe the reflective report of the company All footwear which is an footwear Company. The company operates in four regions, namely, North America market, Europe Africa market, and Asia pacific market and Latin America market. In each region there are three market segments, namely internetsegment, wholesale segment and private label segment. The competition of the companies are based on the ten factors, namely, advertisement, number of models, price, quality, celebrity endorsements, deliverytime, mail in rebates, retailer support and shipping charges. The target of annual performance of the company is EPS 20%, ROE 20%, stock price 20%, credit rating 20% and image rating 20%. Competitive StrategyThe combination of cost leadership and differentiation is used by the company which enables to stand out among the competitors within the same industry. The cost leadership strategy is the business strategy which enables to reduce the operations cost of the company that maximizes the revenue of the company within the particular period of time. The aim of the strategy is to exploit the scale of production and enables to produce high quality of products and services for the target audience by using the innovation technology within the specific period of time. It helps to achieve the market leadership through reducing the operational cost of the company. The continues use of cost leadership strategy help to improve the customer service which enables to provide competitive advantage to the company and it also helps to build brand image in the eyes of the company. The differentiation strategy is used by the company which helps to produce innovative and unique products and services for the target audience within the particular period of time. It helps to develop the goodwill and brand awareness among the target audience within thesame industry. The combination of differentiation and cost leadership strategy helps to provide the low operations cots with the production of unique products and services that helps to provide the competitive advantage to the company within the particular period of time. The company requires continues innovation and use of advanced technology in order to build competitive advantage to the company. The company is using combination of both the strategies in order to provide innovative products and services. It enables to attract large number of new target audience with the retention of existence customer. The differentiation strategy helps to maximize the strength of the company which helps to create brand awareness within the particular period of time. Industry OverviewThe company lies in the footwear industry and it operates globally so the competition of the company is with the international players within the particular period of time. According to the researchers the growthof global industry will increase in the future and the market opportunities will also increases within the
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