Maximizing Capabilities to Achieve Vision and Mission: A Strategic Approach
Added on 2019-09-30
20 Pages4062 Words328 Views
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2.Competitive strategy.................................................................................................................33.Industry overview.....................................................................................................................43.1PESTEL analysis.............................................................................................................43.2Five forces model.............................................................................................................64.Company overview...................................................................................................................85.Decisions made.........................................................................................................................95.1The beginning phase.....................................................................................................105.2The mid-game phase.....................................................................................................105.3The end-game phase......................................................................................................116.Final results............................................................................................................................117.Reflection...............................................................................................................................128.Underlying strategic principles..............................................................................................129.Learning points about strategy...............................................................................................1310.Conclusion..............................................................................................................................13REFERENCES..............................................................................................................................14APPENDICES...............................................................................................................................161
1.Introduction In this report, we will be discussing the overall performance of the company All Footwear ascompare to the other companies in the footwear industry. All Footwear operates in the market offour regions i.e. Europe-Africa, North America, Latin America and Asia Pacific and thesegments of the market are the internet, private label, and the wholesale. Also, it has beenobserved that the level competition is high among the companies which rely on various factorslike endorsements, time of delivery, quality, promotion, etc. Further, the competitive strategywill be described along with the overview of the company and the industry. Moreover, thesection of decisions made will discuss the phases i.e. beginning, mid-game and the end-game.Then, the final results will be discussed along with the reflection and the strategies of theprinciples which are underlying for All Footwear in order to attain sustainability in the industryof footwear. Then, the essential strategic points of learning will be discussed. Furthermore, thisreport basically demonstrates the reflective report of All Footwear in order to analyze its overallperformance in the industry of footwear.2.Competitive strategy By analyzing the complete industry of footwear, we have understood that All Footwear has tochange the way of working according to the change in time and technology in order to attain thesustainability and the profitability to a great extent. All Footwear believed in diversification byusing the technology of renewable and the green technology in order to become environmentallyfriendly. All Footwear also decided to further diversify the workforce to maximize theproduction along with the variations in the lines of the product. All Footwear took the decisionsto expand the operations in the various regions. Further, the decisions of strategy for AllFootwear relied on the improvement of the lines of production, availability, standards of quality,styling, etc. Moreover, All Footwear has used the combination of the generic competitivestrategy of cost leadership in order to minimize the cost of operations along with themaximization of the revenues (Slack, N., 2015). All Footwear wants to exploit the productionscale to a great extent. Further, the strategy of differentiation is being used by All Footwear inorder to generate unique and the innovative products along with the services for the targeted2
segment of the customers (Brenes, E.R., Montoya, D. and Ciravegna, L., 2014). The aim of AllFootwear is to create a strong market presence and further attract the customers to a great extentto attain sustainability. Also, the strategy of focus is being used by All Footwear in order toprovide the best quality products and the services to the customers of to further attain acompetitive edge in the niche market. Further, the vision of All Footwear is to become the leaderof the footwear industry be developing a landmark.3.Industry overview It has been observed that the footwear industry is dynamic and further the industry works in thevarious diverse locations of the market. The regions where this industry offers products andservices are an example of astute for the internationalization and the globalization. Moreover, thePESTEL analysis and the value chain analysis will help in understanding the overall industry offootwear to a great extent.3.1PESTEL analysis The macro environmental analysis is being used to analyze the environment externally for AllFootwear in order to identify the opportunities for the company in order to accomplish the visionalong with the maximized profitability (Ethiraj, S.K., Gambardella, A., and Helfat, C.E., 2016).Political factors-It has been observed that the footwear industry views distinct policies of the government invarious locations and the taxes, tariffs and duties vary according to the locations. Further, thepolicy of trade in North America is liberal to some extent in comparison to the various areas ofthe locations like Europe and Latin America. There is stability in the political environment whichhelps the companies to explore the opportunities.3
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