Analyzing the Failure of Uber's Digital Marketing Strategy

Running head: DIGITAL MARKETING
DIGITAL MARKETING
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DIGITAL MARKETING
Executive Summary
This report will analyse the failure and the reasons that had led to the failure of Uber’s digital
marketing strategy. The report will further recommend and state different ways in which
Uber can use different social media platforms like Facebook, Instagram and Twitter to create
a good impact among the crowd. Moreover, the strategies that can be implemented by Uber
will also be discussed in this report.

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DIGITAL MARKETING
Table of Contents
Introduction................................................................................................................................3
Reason for unsuccessful digital marketing strategy of Uber.....................................................3
Reasons for failure to meet the wants of the target customers digitally....................................4
Implementation of Facebook in the digital marketing strategy.................................................4
Implementation of Instagram in the digital marketing strategy.................................................5
Implementation of Twitter in the digital marketing strategy.....................................................6
Conclusion..................................................................................................................................7
References:.................................................................................................................................8