Proposal on the Success of Uber Eats in Australia

Running head: BUSINESS PROJECT
Proposal on the success of Uber Eats in Australia
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BUSINESS PROJECT
Table of contents
Background................................................................................................................................2
Situational analysis.....................................................................................................................2
Literature review........................................................................................................................3
Methodology..............................................................................................................................7
Research philosophy..............................................................................................................7
Research approach.................................................................................................................7
Research design......................................................................................................................7
Data collection.......................................................................................................................8
Sample size.............................................................................................................................8
Data analysis..........................................................................................................................9
Ethical Consideration.............................................................................................................9
References................................................................................................................................10
Appendix..................................................................................................................................12

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BUSINESS PROJECT
Background
Launched in August 2014, Uber Eats has achieved accolades and glory by emerging
as an online food ordering platform. Its headquarters is in San Francisco, California. The
parent company is Uber, dealing with transportation facilities. The first operation was carried
out with the launch of UberFRESH in the threshold of Santa Monica. It was in the second
half of 2015, when the service expanded to Barcelona, Chicago and New York (Ubereats.com
2018). According to the global ranking, Uber Eats is placed at 4073th position. In the country
wise ranking, Uber Eats gets the position of 2119th rank.
Figure: Trafficking of Uber Eats
(Source: Ubereats.com 2018)
The above figure depicts the trafficking of the audience into the services of Uber Eats.
12.56 million people visit the site, which is 8.17% of the total population of California.
Situational analysis
Online transactions gained popularity in 2016. Under such scenario, expanding the
business into the threshold of Australia in 2016 has increased the customers to 5000. As a
matter of specification, demand has increased for dishes like Hawaiian Japanese fusion dish
poke. The major drive behind this is the easy access to the online orders (Ubereats.com

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BUSINESS PROJECT
2018). One of the notable facts in this direction is the privacy cookies and policies, which
maintains the safety in the personal information of the clients and the customers. Innovation
within the mechanisms lures large number of customers. This has increased the sales revenue
and the profit margin. Example can be cited of the plan, where customers are provided with
the opportunity to place their orders from the restaurant of their choice and get it delivered by
Uber Eats. The delivery would be made within 30 minutes and the charge would be $5. This
model was tested in the city of Toronto. Reference can be cited of another plan, where there
is an option for selecting the preferred items and getting it delivered in less than 10 minutes
with no delivery charges (Ubereats.com 2018).
Introducing schemes, discounts and offers have proved beneficial in making the
services interesting. Typical example of this are “playful extras”, where bargained pizza or
free sprinkled cupcake or Jones Soda is offered with every orders. For the promotions, Uber
Eats have also attempted to sell Halloween costumes and sweaters for gaining large scale
customer satisfaction. Adding to the workforce has enhanced the preconceived skills,
expertise and knowledge of the Uber drivers. This enhancement has made noticeable
contributions to the labour market. The enormous base of the satisfied users has lowered the
acquisition cost (Ubereats.com 2018). This has provided competitive advantage to the service
than the contemporary online food ordering services. Financial stability is assistance towards
fulfilling the specific needs, demands and requirements of the clients and the customers.
The facilities of making online booking has enhanced the ease for the customers. The
GPRS installed in the apps makes it convenient for the customers for book from anywhere
and everywhere. This has added to their comfort of the customers, where they can order food
items by relaxing at their homes. Catering to the specific needs, demands and demands of the
customers provides Uber Eats with the opportunity to enjoy competitive advantage over the
contemporary brands (Ubereats.com 2018).