UBER Plans to Get More People into Fewer Cars

UBER technologies INC. plans to attract larger number of clients to few cars. Read about UBER's ownership, structure, resources, incentives, diversification strategies and proposed solutions to market challenges.

UBER PLANS TO GET MORE
PEOPLE INTO FEWER CARS

Introduction
• Transport facilitates activities such as social, economic and
cultural
• Transport medium depends upon the client who is to be
transported
• UBER technologies INC. is an organisation that excels at peer to
peer riding, ride sharing, entertainment as well as food delivery.
• Since, 2009, UBER has been providing friendly and private
services to the clients
• Low rates makes the service affordable for the clients
• The company now plans to attract larger number of clients to few
cars
• This implies, having a flooded market so that large number of
Uber cars might seem as few for the high demand of their service

Company Ownership
• UBER technologies INC is a private organisation started by Travis Kalanick Garrett in the year 2009.
• Despite challenges from peers, the company has been able to keep its competency and fame intact.
• The current management team is striving towards providing premium quality service to the clients, and
ensuring ultimate customer satisfaction
• UBER taxis are highly popular as they can help in convenient transportation of goods and well as people.
• Keeping the highest possible speed, the Uber cars aim at avoiding the road congestions by penetrating through
vehicles relying on driving skills of the experienced drivers.
• UBER have over 633 subsidiaries throughout the world ensuring the market growth of the company.
• The company is now operating with annual business expansion goals

Background Analysis
• The location of the company in San Francisco favours tam
in a way that the USA have most feasible business
environment.
• The cultural factors of the states of USA favours business
growth in that they do not have large cultural differences
owing to diversities and the common way of life that all the
civilians of the states share.
• The elite citizens of America are not disturbed by political
differences and hence enterprises find easy to flourish here.
• The locals of California as well as the subsidiary regions
favour the activities of UBER Inc. and thus the fare
collection form this region have been handsome.

Company Structure and Social responsibilities
• A horizontal management structure of the company
with the CEO at front leads the corporation.
• Specialisation and division of labour paves the way
for business innovations at Uber.
• Uber have a global success rate in undertaking the
most successful business decisions.
• Life assurance is offered to the employees and the
clients of Uber as well. This fosters employee
engagement and customer loyalty.
• The employment of security officers helps to create
a concussive atmosphere for the employees.
• Personal etiquette of the employees are highly
demanded of, in the company and corruption level
in the company is almost nil.

Company Size, Corporate Communication
and Public Relations
• Both vertical as well as horizontal communications are facilitated by the
organisation.
• The status of public relations in the organisations is very good.
• Customer's feedback are given importance and the company have a
sound knowledge of the tastes and choices of the customers.
• Advertisements and promotions are part of the integral marketing
strategy of Uber.
• Television commercials, websites as well as blogs are used by the
management
• 2.4 million workers are actively working in the organisation worldwide.
• The estimated annual revenue collection of the company is 15.7 billion
USD.
• Overtime and allowances are also offered by the company to the
workers.
• Vehicles are also sold by Uber.

Company Resources
• Multiple resources have led to the formation of huge market
assets and that has largely outnumbered that of the peering
companies in the same industry.
• In spite of the arising challenges, they have been
commendable solved by the effective management
• The solution to the problems faced by the company have
been impactful as they have carried out essential research
regarding the realization of the solutions.
• The company will continue to operate in a multinational
environment
• The company owns a capital base that is almost three times
in comparison to their initial capital
• This makes it evident that the company has ensured
employee engagement.

Incentives and Rewards
• UBER have been receiving incentives from the
governments of the nations where they are expanding
their business for offering premium service to customers
at cheap price
• Within two years the company is estimated to increase
their revenue share by 49%
• The money from business budget that is covered by
incentives is utilised for necessitating their business
activities
• The company has also engaged in community based
activities like sponsoring of education and/or sports and
games.
• Satisfying salaries and basic allowances are offered to
the employees

Business and Diversification strategies
• The most important business strategy is the
multi national strategy
• Operating in a homogenous market with
leveraged economies of scale allows
convergence of consumer goods with higher
market incentives
• Large market opportunities provides greater
scope of business for the UBER taxies
• The company wants to project the idea that
higher business demands is making UBER fall
short to meet the demand by supplying adequate
cars.
• Changes coming from cultural dynamism as
well as socio-economical dynamism are
addressed by a swift flexibility.

SWOT and PEST analysis
• Changes brought about by
technological innovations have
challenged the company in many
multinational environment
• These challenges are compelling the
company to make up the service
SSO
• The other companies are also
coming up with cheaper services
than the UBER Inc.
• Some clients posses fear due to the
recorded cases of kidnapping where
culprits have used cars similar to
UBER

Proposed Solutions to Market Challenges
• UBER management have planned to introduce
technological innovations by production of supper
speedy vehicles for using and also selling
• The are also aimed to give premium look to their
cars by painting them and sticking the UBER logo.
• The car tracking facility would take pictures of
internal as well as external view of the cars
• The company is also aimed at conducting a market
study of ride prices charged by other companies
• They are also determined to ensure the best
comfort and security to the clients irrespective of
the season or climate

Personal Viewpoint of prescribed suggestions
• The strategies implemented by Uber are part of their powerful
worldwide strategy which brings them core benefits
• The consumers of UBER as well as the company itself enjoys the
benefits of the example awards as well as incentives.
• The employee engagement in the internal atmosphere of UBER is
commendable
• The company exercise equal treatment towards all the employees
• The success of the business operations depends ultimately upon the
expertise of the personnel involved in the execution process.
• The company is always leaned towards planned execution of
strategies by providing a business environment favouring business
growth
• The agility of UBER’s change management and innovation invest
power to outwit any market peer in their hands
• The service quality of UBER reduces the risks of technological
innovations

Conclusion
• The company have well depicted the market and technological changes
• Hence UBER is a promising business foundation, safe for investment
• Fairness of operations and justice within workforce are its key strengths
• The company have always identified their issues and attempted to resolve them promptly
• The global business circle of UBER will enable the company to attract more customers
towards fewer cars

References
• Lamancusa, J., 2018. The Learning Factory-Integrating
design, manufacturing and business realities into engineering
curricula-a sixth-year report card. In International
Conference on Engi, 234(8), pp. 23-28.
• Dutson, A., 2018. A review of the literature on teaching
engineering design through project‐oriented capstone
courses. Journal of Engineering Education, 456(2), pp. 23-
66.