Understanding and Leading Change in UK Retail Industry

This report discusses the impact of change on UK retailers' strategy and operations, leadership, individuals, and team behavior. It covers PEST analysis for Tesco, Sainsbury, and Unilever, and identifies key drivers for change. The report also discusses force field theory and ways to implement change in the chosen organization.

Understanding and leading
change

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1 .................................................................................................................................................3
Comparing the ways in which change impacts UK retailer’s strategy and operations................3
Conducting PEST analysis for each case study to identify key drivers:......................................3
LO2................................................................................................................................................11
The evaluation of the ways in which change will impact leadership, individuals and team
behaviour....................................................................................................................................11
LO3................................................................................................................................................14
Brief discussion of the force field theory...................................................................................14
Examples of real changes that are being introduced by the organisation..................................15
Explaining the resisting forces (barriers) and also the driving forces for the change and giving
numbers from 1-5 depending on the strengths of the forces......................................................15
Discussing ways by which the company can reduce the resisting forces/barriers.....................15
Illustrating that organization can achieve their objectives as the barriers are reduced and
change is implemented...............................................................................................................16
LO4................................................................................................................................................16
Discussing the intended change and drivers for the change and discussing how this change will
help the company.......................................................................................................................16
Performing the change model to understand how the change will implement and help the firm
....................................................................................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES................................................................................................................................1

INTRODUCTION
Understanding and leading change is the concept of updating the functioning of the
organizations according to the new demand, new technology and the new world. The world
today is completely different when compared to the times, earlier. So to update the functioning
has also become one important thing as it is the only thing through which, the organization can
be successful. With the evolution of time, every other thing that used to exit on the globe is
exiting in a much different manner now. But as the changes have taken place, it is very important
to first understand the change, what kind of changes should be made, where the changes should
be made and then the changes must be implemented in the organization, in order to get a good
result. To understand and to lead change it involves 6 steps namely: preparing the organization
towards the change, crafting a vision for the change, planning the steps to be taken,
implementing them, embed the changes in the culture of the organization and lastly reviewing
them. Here, in this report different organizations from the retail sector is taken for example:
Unilever, it is an international organization of London, Tesco, a multinational company of
England and Sainsbury, an organization of London. The following report will present changes
that have taken place in the political, social, economic and technological environment, the
implications of these changes on the organization's strategies and operations, the impact of these
factors on the teams and leaderships of the organizations, force field theory and the discussion of
how these changes can be implemented in the chosen organization.
LO1
Comparing the ways in which change impacts UK retailer’s strategy and operations
Organization selection: The total value of retail outlets in the UK in the year 2021 is £421
billion. Hence, the selected organizations are from retailer industry of UK such as Tesco Plc,
Sainsbury and Unilever. In order to identify the key drivers for change that is occurred within
different organization of retail industry, the PEST analysis is one of the best way (Neumann,
James and Vince, 2019).
Conducting PEST analysis for each case study to identify key drivers:
PEST analysis is a management model or framework which specify the political,
economic, social and technological external factors and their impact over the organization
performance. With the help of PEST analysis, the organizations able to analyse the factor which

are creating opportunities and possess threat for them. This also benefited the company to assess
those changes impact over business (Wolberger and Goldman Schuyler, 2018). If the change
impact is positive than it should be capitalize and if there is negative change than it would be
minimized via appropriate strategy adoption. The PEST analysis of Tesco Plc, Sainsbury and
Unilever Plc are as follows:
Factors Tesco Plc Sainsbury Unilever Plc
Political
factor
 The import duties
have increased
due to Brexit.
The impact of
which Tesco face
difficulty in
exporting goods
to another
country.
 The unstable
taxation has
further enhanced
the cost price as
well as selling
price of Tesco
products
(Wolberger and
Goldman
Schuyler, 2018).
 The Brexit has
created more
challenge for the
supermarket such
as Sainsbury to
import products
from foreign
market.
 During covid-19,
strict rules and
temporary
restriction has
poses treat for
Sainsbury sales &
profit.
 Because of
Brexit, the
different rules
and regulations
of all countries
are required to
be followed by
Unilever.
 The restriction
on import and
export is one of
the key
political factor
that affect the
organization
overall
performance.
Economical
factor
 The profitability
of Tesco Plc
during Covid-19
situation has
reduced by 5% as
compared to past
 The rise in the fuel
cost has poses treat
for the company in
term of increased
transportation cost.
 During Covid-19,
 Due to change
spending
pattern of
customer
during Covid-
19 towards low

years because of
poor spending
pattern of
customer.
 The increase
inflation rate
after pandemic
has work as an
opportunity for
Tesco because
the company is
focused on value
brand rather than
selling luxurious
items.
the sales revenue of
Sainsbury Plc has
reduced by 3.2% in
the year 2020 as
compared to
previous year
(Yrjölä and et.al.,
2019).
cost products is
an opportunity
for company.
 The cash flow
and profits of
Unilever are
negatively
impacted
because of the
various
Social factor  The continuous
change in the
trend and
preference of
customer has also
affected Tesco
Plc.
 Because of the
Covid-19 situation,
the eating habit of
the customer has
shift to healthy
foods. This is an
opportunity for
Sainsbury as the
company provide
healthy foods to its
customer.
 The fair trade
movement possess
threat for company.
 Many products
of Unilever is
based on
personal care
and well-being.
This is an
opportunity for
company.
Technological  The customer of  The technological  The online

factor UK has moved
towards the bulk
shopping which
is an opportunity
for Tesco to offer
discount on bulk
sales.
 Self-delivery
service and
automatic scan,
pack and pay
option.
innovation and
continuous increase
in demand of online
shopping is an
opportunity for
Sainsbury,
 Technological
advancement in
analytics is also an
opportunity for
Sainsbury
selling of new
and unique
products and its
marketing on
social media is
another factor
which has
affected Tesco
Plc. This is
basically
consider as
opportunity
(Yrjölä and
et.al., 2019).

On the basis of the pest analysis of each retail organization, the following drivers of
change and its impact on the organization strategy and operations have been identified:
Organisation Changes Drivers of
change
Impact on strategy Impact of
operations
Tesco Plc
1. Scan, pack and
pay is a
technological
change which
have occurred
within the
Tesco Plc. This
is a part of
digital
transformation
change.
The driver of
this change
within Tesco Plc
is continuous
advancement of
technology in
the recent
world.
The impact of these
change over company
strategy is that their
customer base enhanced
and employee retention
rate increases (Tai and
Kareem, 2018).
The impact of
this change over
Tesco operation
is that the
company sales
revenue after
Covid-19 has
again come on
track.
2. Remote
working is a
another social
change
implemented
by Tesco within
their
organization.
The key driver
of this change is
Covid-19
pandemic
situation and the
government
regulation on
social distancing
as well as
business closer.
The impact of these over
Tesco strategy is that it
has provide expansion
benefit to company.
The increased
profitability and
motivated
employees are
the example of
impact of these
change over
company
operations (Tai
and Kareem,
2018).
3. Incorporating
leadership
The key drivers
of these change
It has impacted the
company strategy in term
The morale of
employee and its

management is
another change
which has been
occurred within
Tesco Plc
because of the
external factors.
on Tesco Plc is
social and
technological
factor.
of diversification,
increased employee
retention etc.
enthusiasm is
also increased
because of these
change. This is
an example of
impact on
operations.
4. Social media
marketing is
also a change
which is
implemented
by Tesco at the
workplace.
The key drivers
of these change
is social,
political as well
as technological
factor (Pantano
and Vannucci,
2019).
It has impacted the
product portfolio and
diversification strategy of
Tesco in positive way.
It has helped
company to
expand its
operation in more
than 13 countries
all over the
world.
Organisation Changes Drivers of
change
Impact on
strategy
Impact of
operations
Sainsbury plc.
1 Self-service
checkouts in the
supermarkets.
The organization
has been the first
one in entire
Europe to install
this technology.
Over the time it
found that there is
need of installing
such mechanism
where self-
service checkouts
should be there. It
was experienced
that there must be
a system so
This strategy
attracted more
customers. They
got inclined to
make frequent
visit to the stores.
It was giving
them ease to
make their buying
process more
In term of
organizational
operations it
was proven as a
great change in
operations. As
now over 1000
stores are
serving more
than 22 million

customers can
manage their
queue time.
customized. customers a
week.
2 It has taken an
initiative in term
of “The fair-trade
movement”. This
expedition was
upheld by the
entity.
Since the
changing social
proprieties and
inclination
toward fresh
items surged the
need.
It changed the
customer
motivation and
belief in the
organization.
In term of
operations a
better
escalation was
experienced. It
changed the
perspective to
carry out daily
operations.
3 Instilling waste
management
policy in the retail
sector. As it has
claimed to be the
first retailer to
grab zero waste to
the nature by the
year 2030. This
change was
installed to make
the operations
more economical
in nature.
Keeping the
prevailing
environmental
crisis into
consideration it
has taken this
action and made
better green
policy.
It brought greater
strategic
superiority to the
organization. It
helped in
becoming
paradigm among
customers.
It paved the
way for better
operations.
Now the entity
is imparting
kind of eco-
friendly
operational
practises. It
reduced overall
cost and hiked
economical.
4 Drastic CSR
policy to be more
enthusiastic in
term of political
The political and
legal drivers have
been there which
surged need to
It made
organization
strategically
stronger. And
The operations
are now more
aligning with
social norms

notions. have such CSR
regimes.
fulfilment of
political
expectations.
and fulfilling
political needs.
Organisation Changes Drivers of
change
Impact on
strategy
Impact of
operations
Unilever plc.
1 Introduction of
“Stricter trade
reforms”. It has
been a radical
change instilled
by the entity.
In USA the
government
became quite
restricted which
somehow led to
this change.
This helped in
making
organization more
viable in the
prevailing
economy. So this
economic change
brought better
strategic changes.
The
organizational
operations
became barrier-
less due to
abiding with
the
requirement.
2 “Recycle sachets”
was developed by
Unilever.
This technology
was installed by
the drivers such
as environmental
forces.
On the strategic
level it brought
higher efficiency
and led to achieve
the aim of hyper
technological
organization.
The operations
are now more
smoother. The
entity is able to
carry out them
with better
efficiency.
3 Elimination of
carbon emission
by the year 2030.
This change came
due to social need
of being more
aligned with
environment. The
environmental
It helped to
achieve the
strategic aim
which is to be
number one in the
retail sector.
With the help
of this change
now the entity
is more likely
to make its
operations

drivers led to this
change.
inclined to
environment.
4 Covid-19 actions
were taken. Some
favourable
changes were
made.
This came due to
economic drivers.
Since after hit of
pandemics the
economy became
more
The installed
change has
fetched strategical
superiority and in
keeping its
customers
sustained.
The operations
have been
remained alive.
The operations
or the entity
were kept
progressive due
to the installed
change.
LO2
The evaluation of the ways in which change will impact leadership, individuals and team
behaviour.
Changes in the world has a direct impact on the organizations. And when those changes
are implemented in an organization, there are number of ways in which those changes affect the
functioning of the organization. Specifically speaking, the human resource are the most
important factor of an organization and is also the one thing that gets affected the most when
anything new happens or when anything new is implemented in an organization. Here is how the
human resource (leaderships, teams and individuals) gets affected:
Tesco
Changes
Scan,
pack and
pay is a
technolo
gical
Internal
/
external
Internal
change
Impact on leadership
behaviour
Leadership is an
essential thing of any
place as it is the
main thing that run
the team, the
Impact on
team/
departmental
behaviour
The
departments
of the
company
hold good
Impact on
individual
behaviour
Every individual
of the company
is completely
satisfied with the
transformation as
measures
to minimise
negative
impacts
Proper
training is
given to the
employees
to keep

change
which
have
occurred
within
the
Tesco
Plc. This
is a part
of
digital
transfor
mation
change.
business or the
company. Only an
effective leadership
can lead an
organization towards
the success
(Seethamraju and
Diatha, 2019).
Here it is one thing
that handles the
overall operations
and the functioning
of an organization.
So if the leadership
is not flexible
enough towards the
changes and restricts
the changes then, it
becomes very
difficult for an
organization to
grow. As per the
technological change
in the company, the
leadership was
positively impacted
as the leadership is
now able to function
in a much efficient
manner and also
conducted training
programmes for the
employees to teach
them the use of
technologies.
towards the
digital
transformatio
n, as the
procedures
were now
cut short.
it relieves the
burden from the
individuals.
their
interest
associated
with the
digital
transformati
on of the
company.
Sainsbury
Changes
Waste
Internal
/
external
Impact on leadership
behaviour
A leadership is the
Impact on
team/
departmental
behaviour
This lead to a
Impact on
individual
behaviour
Waste
measures
to minimise
negative
impacts
Motivation

manage
ment
regulatio
ns by
the
governm
ent of
the
compan
y
external
and
internal
one thing that guides
the members of the
team, the employees
on the floor and the
other departments to
work in the right
direction. Without
leadership skills and
the right leadership,
it becomes very
impossible for an
organization to
survive in the world
(Esmaeilian,
et.al.,2018). The
leadership of the
company took
effective decisions
of providing training
to the employees of
the company to
reduce the waste as
well as the costing.
negative
impact on the
teams as their
morale was
affected
because of
the extra
work.
management
hold no good for
the individuals as
it increased the
personal burden
of the labours.
campaigns
were
conducted
by the
organizatio
n.
Unilever
Changes
Inflation
in the
econom
y
because
of the
Covid-
19
uncertai
nty
Internal
/
external
Externa
l and
internal
both.
Impact on leadership
behaviour
The environment of
the world keeps on
changing and so
does the
environment of the
organizations. The
political and the
economic condition
in which the
Impact on
team/
departmental
behaviour
This
impacted the
on the
salaries of the
employees as
during these
tough times
the company
was delaying
in giving
salaries.
Impact on
individual
behaviour
This affected
negatively to the
employees as
their interest was
fading away.
measures
to minimise
negative
impacts
Motivation
techniques
were
implemente
d in the
organizatio
n and
strategies
were made
to provide
non
monetary
benefits to

organizations
operate has a direct
impact on the
functioning of the
organization. Here,
in Unilever, there are
number of ways in
which the company
and its leadership is
getting affected form
the changes outside
the world (Rubio,
2019). This also
making the power of
the leadership
fluctuate. But the
leadership of the
company took
efficient decisions
and managed the
costing as well the
sales of the company
efficiently.
the workers
of the
company.
LO3.
Brief discussion of the force field theory
Force field theory is a tool which is used by the companies to adopt the change within
their workplace from where they can grow and develop at successful level. Lewin Force-field

theory sets the two forces which refers as restraining forces and driving forces which helps the
firm to analyse the areas of change and can implement the effective strategy for implementation
of the change management (Morgan and et.al., 2018). Tesco is a multinational grocery
supermarket who needs to adopt the change at their workplace from where they can increase
their sales and can easily maximize the number of customers at their store. Thus, driving forces
helps the company to achieve the set goals whereas restraining forces are kind of blocks or
barriers that affects the change and restrain the firm to achieve its set objectives.
Examples of real changes that are being introduced by the organisation
Tesco plc is a grocery supermarket store who has recently adapted different changes
within their organization for getting the better and profitable results and outcome from where
they can easily grow and develop themselves in adequate manner (Grotz, Cruz-León and
Schwierz, 2021). Some changes are digital transformation, remote workings, effective
leadership, customer retention and changes in marketing strategies from where the firm can
attract their target audience in better way and can result them accordingly.
Explaining the resisting forces (barriers) and also the driving forces for the change and giving
numbers from 1-5 depending on the strengths of the forces
Resistance force
(Barriers)
Scale Driving force Scale
Digital transformation 5 Better consumer
experience& market
growth opportunities
3
Remote workings 3 Covid19 2
Leadership
management
4 Ineffective leadership
and negative
workplace
environment
2
Customer retention 5 Poor services 3
Marketing strategies 4 Not efficient 2

marketing strategies
Discussing ways by which the company can reduce the resisting forces/barriers
To run any business, it is important for an individual to understand the areas of
improvement and from where they can easily increase their sales and can obtain the effective
outcome as well. However, Tesco plc has implemented different changes to reduce the resisting
changes or barriers from where now they are able to boost up their sales and able to create a
well-reputation in the marketplace. Here, demonstrating some ways which can help the company
to reduce the forces.
Developing knowledge of digital transformation: Tesco plc has to develop the appropriate
knowledge about the digital transformation from where they can easily reduce the resistance
barriers and can be able to increase their sales accordingly (Beaury and et.al., 2020).
Proper communication: A proper communication was must at the time of recent pandemic
from where the company had provided the remote working strategy to manage the Covid19
situations.
Taking Feedbacks: An ineffective leadership management is one the major challenge the
company faces where implementation of the appropriate leadership management requires to take
the feedbacks from the people working at the store so that effective outcome can be achieved.
Build relationship and loyalty: For the better customer retention by the Tesco the management
of the firm have to build the relationship and loyalty among their customers to reduce the
resistance force.
Set the target audience: Marketing strategies is one the most important factor to be considered
by the firm where Tesco management adopts better marketing strategies like SM tools and
techniques.
Illustrating that organization can achieve their objectives as the barriers are reduced and change
is implemented
By the implementation of the change at the workplace Tesco plc will be able to increase
their sales and revenue and results the firm to grow at successful level. However, it is important
for the business enterprises to implement the changes in appropriate time so that they can easily
attract the customers and can retain them for longer period (Rehman and Iqbal, 2020). From the

adoption of appropriate changes, the firm can be able to reduce the barriers from where the
change can be implemented in definite order.
LO4.
Discussing the intended change and drivers for the change and discussing how this change will
help the company
Type of change Reason Current impact on
the company
Desired impact
Digital transformation This change has been
implemented for better
customer experience
and growth
opportunities to create
a value in marketplace.
From the digital
transformation, the
firm is now able to
provide the better
customer experience
from where they can
increase their sales as
well.
Tesco management
desires for the
maximum number of
audience at their store
and wants to create a
good image in the
market.
Leadership
Management
Due to ineffective
leadership
management at the
firm, Tesco plc have to
adopt the change for
creating positive
working environment.
Through the effective
leadership
management at the
company it puts the
good impact and helps
the employees to get
the satisfied
environment.
The company wants to
create a positive and
excellent working
environment from
where the effective
results and outcome
can be achieved.
Customer Retention Due to improper
services by the
management, they
have to consider the
strategies for customer
retention.
Customer retention is
the most important
factor to be considered
whereby the change
adoption by the
company, it results
them to hold the
Tesco always wants
and desires to provide
the better and even
excellent services to
their customers and
take a better
experience from the

employees for longer
period.
supermarket store
which overall leads the
customers to retain
themselves.
Remote working The recent pandemic
Covid19 has made the
firm to engage with
remote workings.
Due to Covid19,
remote working has
impacted the firm in
positive manner as it
helps the company to
continue their working
process.
The remote working
strategy helps the
company to manage
their working in the
particular situation
where they want to get
the excellent results
from the remote
workers as well (Bush,
2020).
Marketing strategies Ineffective marketing
strategies have to be
modified to attract the
customers.
Marketing strategy put
the great impact on the
Tesco where they are
currently able to create
a brand awareness
among the people
through SM tools.
The organization
desires to influence the
large population at
their supermarket store
so that they can
expand their business
more efficiently and
successfully.
Performing the change model to understand how the change will implement and help the firm
Lewin's change model.
This model helps in implementing the changes in an organization. This model allows the
organizations or the business in planning and implementing the required changes effectively
(Burnes, 2020). It humanizes the process of change management and encompasses 3 stages
namely: change, unfreeze and refreeze. This model is used to encourage the employees within

and organization and support the growth of the organization (Hussain and et.al., 2018). It will
also help the company to gain a competitive advantage.
Unfreeze Change Freeze
 Communication.
 Rewards for the
motivation of
employees
 Negative motivation
through the
punishments or
charging penalties of
various kinds.
 Develop various
strategies for the
change adaption.
 Communicating the
strategies made to the
stakeholders and
employees.
 Provide rewards for the
concern of enhancing
the motivation.
 Continue to organize
the market research.
 Implementing different
training techniques for
the leaders.
 Keep on constantly
interacting and
communicating with
the employees.
CONCLUSION
After summing up the above information, it has been concluded that there are various
external factors which has created change within different retailers such as Tesco, Sainsbury and
Unilever. Not only that, it has been also concluded from the report that Tesco has implemented
following change within their organization such as digital transformation, remote working,
leadership management, customer retention and social media marketing. Further, it has been also
concluded from the above report that Tesco has implemented these changes via Lewis change
model in successful and appropriate manner.

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