Understanding and Leading Change

This report examines the concept of change management in the hospitality industry, focusing on Holiday Inn and Radisson. It analyzes internal and external drivers of change, their impact on leadership, team, and individual behavior, and measures to minimize negative impacts. The report also examines barriers to change and leadership approaches for dealing with them. Desklib provides past papers and solved assignments for students.

Understanding and Leading
Change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Comparing different organisations and major impact of change on strategy and operations1
TASK 2............................................................................................................................................4
P2 Evaluate ways in which internal and external drivers affects leadership, team and
individual behaviour....................................................................................................................4
P3 Evaluate measures which minimise the negative impacts of change.....................................6
TASK 3............................................................................................................................................8
P4 Different barriers for change and how they influence leadership decision-making..............8
TASK 4............................................................................................................................................9
P5 Apply different leadership approaches for dealing with changes in the organisation...........9
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
Change management define as system of stimulating resistance and challenges regarding
choices of people, behaviours, habits and many things. On other side, it may concern with
particular project as well as initiatives for the purpose of improving performance, seize
opportunities and address key issues or problems, and several activities which can be possible
through changes processes. Company undertake job roles, organisational structures or types and
utilisation of various technologies for attaining set goals or objectives in an effective manner.
Change management may be defined as discipline to provide guidelines that how to prepare,
equip and support to people for successful adoptions of changes to drive company's success and
best outcomes as well (Alkahtani, 2011). This report is based on Holiday Inn, and Radisson that
belongs to hospitality industry and describe that how they are adopting strategies and operations
with identifying impacts. This will also analyse internal, external changes which affects the team
individual and leadership behaviours. There are explain various measures for minimising
negative impacts of changes. There can be occurs some barriers which has major impacts on
decision-making procedures of leaders so leadership approaches are required for facing such
challenges and deals with changes in the business organisation.
TASK 1
P1 Comparing different organisations and major impact of change on strategy and operations
In the present era, every organisations are trying to increasing markets shares, goodwill
and profits while running business operations. They consider several changes for making work
more effective and efficient so that predetermined goals can be accomplished. There must be
required to undertake these changes or challenges which depends on the environmental factors
and its impacts on the business functions (Anderson, 2010). Therefore, organisation required to
formulate strategies, and make better plans for surviving in critical situations by considering
organisational culture, policies or procedures, code of conducts, rules or regulations, and various
things that are required to deal with such changes in an effective manner. It is necessary to
undertake such changes and motivate to every individual regarding adopting these challenges or
accept adaptations so that goals or targets can be accomplished for getting success. Organisations
always focus on formulating various strategies and actions plan so that particular situations can
be handled and they can survive in competitive environment in more effective ways.
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Holiday Inn and Radisson is dealing in international market in hospitality industries as
there are number of countries in which they have operated business for attaining goals and
increase reputations as well. They are providing several services or facilities for satisfying
customers desired needs or wants and they also try to become customers first choice by treating
them in more effective ways (Anderson, 2010). It can be seen that there are tough competition in
the marketplace as many of competitors are developing their business by adopting best
techniques or business strategies so that they can make good positions in the market place.
Holiday Inn and Radisson have good image in the global market because they always manage or
maintain their brand image by undertaking various promotional tools or techniques in more
effective manner.
Holiday Inn
it is a British owned American Hotel which is subsidiary of Inter Continental Hotel
group. This hotel was founded as US motel chains and has grown to become world's largest hotel
in the market. There are at least 1,145 hotels available of Holiday Inn at different countries. Its
headquartered in Buckinghamshire, United Kingdom.
Radisson Hotels
It is an international hotel company which is subsidiary of Radisson Hotel Group and it
has operated in different brands such as Radisson Blue, Red and Country Inn & Suits. There are
around 990 areas or locations where this hotel available in 73 countries. Its headquartered in
Minnesota, United States.
They both are leading international market and have good image among competitors so
they undertake their brand image and promote business at global level in more effective manner.
It is necessary to formulate better strategies and action plans so that goodwill can be increased
and also generate more profits by giving best services to people (Bingham, 2010). Both hotels
focus on adopting various changes and challenges that can occurs in the hospitality industries
because they have major impacts on the business operations. Therefore, it is necessary to
consider these factors and adopt best tools or techniques regarding providing luxury rooms,
various facilities as clean environment, good food, luxury bathrooms, online booking services
and many more. Here are elaborated some major differences as well as comparison between
Holiday Inn, and Radisson such as:
Strategies Holiday Inn Radisson
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Products This is world's famous hotel and
operated at different countries (Main,
2010). They are giving several
facilities such as hotel and restaurants,
hospitality management, clean or
green environment, resorts and lodges
for satisfying customers needs or
wants.
This hotel is providing several
services along with hotel such as
laundry, wake up calls, boutique,
currency or money exchanges,
travel desks child cares,
babysitting, florist and maid
services and travel desks etc. so
that number of customers can be
attracted towards company.
Price Holiday Inn is one of the best hotels
who are considering several services
or facilities at reasonable prices. They
make pricing strategies by undertaking
some major factors as hotel services,
cost of production, competitive based
strategies and fluctuations so that
customers can afford in easy manner.
They also undertake such factors
for making better pricing strategies
which must be effective for every
customers. They make charges as
per the services such as 5,000 to
40,000 according to luxury
facilities or services as well.
Place It is necessary to consider the place
which must be reachable as customers
can approach in well manner for
getting services (Branson, 2010).
Holiday Inn exists at different
countries as approx 1,145 locations are
covered by it. They use best places for
running the organisation like near
airports , central market, highways and
many others so that customers can find
easily.
They also considered the locations
for reaching at potential customers
for fulfilling their demands or
needs. They focusing on particular
area including business hubs,
metropolitan cities and tourists
places as well.
Promotions They are considering best tools or
techniques for providing informations
Radisson is using several
promotional tools or strategies for
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to the targeted audiences so it is
necessary to consider promotional
tools. They try to create awareness
among customers for increasing
goodwill.
the purpose of attracting number of
customers such as internet, media,
direct mails, billboards, hoarding
and other social media platforms
so that large customers to be
targeted.
People Holiday Inn generally try to make
better strategies as well as actions plan
regarding performing various activities
or tasks to attains goals or targets in an
effective manner (Brown, 2012). They
enhance their staff's skills or abilities
by motivating them so that objectives
can be achieved.
Radisson focus on providing
several facilities or services by
undertaking proper training and
development of employees or staff
member so that they can serve
better manner to the customers.
Process There are several procedures exists
that they follow for providing various
services to the people such as online
booking, treat them best and feel them
comfortable in better ways.
Their main purpose is to satisfy
customers desired needs or wants
by providing number of services or
facilities and also formulate
effective strategies for this
(Carrington, 2010).
Physical evidence Holiday Inn is giving variety of
services or facilities such as tangible
or intangible such as swimming pool,
towels, pens, booklets, clean and green
environment and soaps etc.
They also try to attracts more
customers by providing them
several services including dinning
rooms, soap, shampoo, safe
environment, cleanness, towels
and many others.
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TASK 2
P2 Evaluate ways in which internal and external drivers affects leadership, team and individual
behaviour
Leaders play an important role in formulating business strategies and provide guidelines
to the employees towards particular goals or objectives for increasing values and generate more
profits in an effective manner. Leadership may be defined as the abilities for inspiring people and
their behaviours for getting work done in more efficient manner. Every firms try to make better
goodwill and effective image through formulating strategies and action plan within limited time
period (Deppeler, 2010). Leaders and manager both consider the environmental changes and also
focus on accepting as well as managing such changes so that comp[any can survive in the tough
competitions. There must be necessary to consider these changes so that predetermined goals or
targets can be achieved.
Holiday Inn is a British Owned American Hotel chain that operated in number of
countries and locations. They are serving several facilities such as Hotels, Restaurants and
Motels at different areas. They try to satisfy customers desired needs or wants as well as their
desired expectations by giving them effective services in an efficient ways. It includes wash
rooms, good infrastructures, luxury rooms, clean environment so that company can accomplish
set targets or goals.
Internal factors:
In this consider those factors that have direct impacts on the business and which occurs
inside of the organisation. In this included company's structures, rules or regulations, events
systems, visions, missions, cultures and leadership styles, that can affects through internal
factors. It can be understand by undertaking SWOT analysis which define the impacts of changes
on leadership, team and individual behaviours such as:
Strengths Weaknesses
There have major impacts on the leadership
styles and team work due to various internal
drivers because they will support in adopting
such kinds of changes or challenges, in more
effective manner (Moss, 2010). Leaders always
Internals drivers can affects on the individual
behaviours as they may be not ready or scares
from adopting such changes for running an
organisation. Leaders requires to manage
people and their work performance so that they
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try to form a basic team and make better plans
for achieving set goals or targets in more
effective manner. They always try to motivate
every individual and enhance their confidence
level so that they can able or ready to accept
such challenges. This will support in
accomplishing set targets or goals in an
effective manner.
can achieve desired goals or outcomes in more
efficient manner. Appropriate coordination
must be required for dealing with several
factors and achieve particular goals or
objectives.
Threats Opportunities
The major threats of internal drivers is
formulating organisational structure because it
is difficult to create healthy environment due to
changes occurrences.
In this consider number of opportunities that
businesses can be grab for attaining set targets
or gaols (Doppelt, 2017). Holiday Inn can
achieve competitive advantages by adopting
changes and tools or techniques.
External Factors:
External environment have major factors that can affects on the profitability and work
operations due to outside of effects. In this included several components such as political,
economical, technological, environmental, legal and many others. These are as followings: Political factors: There are various political factors defines that can affects on the
business operations in which included rules, regulations, taxations, government stability,
policies and other legislations that can affects on the business in various ways. So
Holiday Inn should consider this while expanding business at other areas. Economical factors: It is related with economical fluctuations that has major impacts on
the business operations or functions (Fagerström, and Salmela, 2010). In this included
GDP, growth rates, inflations and deflations, exchange rates and many more. It is
necessary to make better decisions because it can affects on the leadership styles, and
individual behaviours as well. Social factors: In this included several social factors that cans affects on the sales as well
as profits because it undertake customers choices, tastes or preferences, attitudes,
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behaviours and current trends. Holiday Inn focus on customers basic requirement and
serve better quality of hotel services to them.
 Technological factors: It direct effect on the operations or functions of the firm because
it is necessary to adopt new technologies and innovative ideas for improving quality of
services and products. Individual can face various challenges as lack of knowledge about
utilising available resources and advanced techniques so it can affects on the
productivity or their behaviours as well.
P3 Evaluate measures which minimise the negative impacts of change
There are many of companies, who are focusing on adoption of new or advanced
technologies and also try to formulate effective strategies so that they can survive in the
competitive environment. They always concentrate on increasing market growth and goodwill in
accomplishing set goals or targets by using effective tools or techniques (Fullan, 2014). Holiday
Inn is also considering these aspects and also focus on adopting some basic changes according to
environment by undertaking technologies so that company can avoid various negative impacts in
an appropriate manner. Here are some types of measures to respond with negative factors and
ready to accept changes such as: Training: This is necessary for enhancing employees skills, knowledge and abilities so
that they can work hard and focus on achieving predetermined goals or objectives in an
efficient manner. It is very helpful concept that support in accepting and adopting various
changes so that company can survive in competitive environment as well as among
strong competitors. Training and development program is best method for adopting
changes because it is necessary to provide proper training and learning to employees
which will support in performing entire task or work in more effective manner. Holiday
Inn generally conduct training sessions and provide knowledge to staff members as how
to handle customers. Research and Development: It play an important role in finding new things by
conducting environment study so that organisation can analyse customers choices,
behaviours, preferences, and market trends regarding hospitality industries. This wills
support in making effective goods or services and increase growth. Technological: There are number of technologies available that are launching as per the
changes environment. This is very helpful components that support in analysing the
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particular market conditions or situations so that company will be able to adopt various
changes in more effective manner (Hallinger and Heck, 2011). Holiday Inn always focus
on providing various services or facilities by adopting innovative ideas as well as
advanced techniques which will support in treating them in an impressive manner.
 Manage relationship among people: In this defined that leaders or manager have to
undertake better relations among employees as it is necessary to achieve common goals
or targets in well manner. This is an essential in adopting several changes and accept
these by reducing conflicts or any barriers so that employees can work together.
TASK 3
P4 Different barriers for change and how they influence leadership decision-making
There are define various aspects of changes that have major impacts on the business
operations as they effects negative or positive ways as per the environmental factors. Therefore,
organisations are needed to consider such forces and make favourable decisions so that
predetermined goals or objectives can be achieved in define time periods (Malenfant, 2010).
Changes must be required for every business firms because it helps in bringing innovative ideas,
thoughts and adopt tools or technologies so that number of customers can be attracted in an
effective manner. Holiday Inn is also trying to grab opportunities and create better goodwill
among competitors by adopting promotional tools or techniques as well as changes that have
major impacts on the business. It can affects on the leadership decision-making process which
influence on productivity or profitability as well. Improper communication: For every business firms, it is requires to undertake better
communication process so that they can provide informations regarding business and its
decisions. Organisation try to create awareness among people by communicating
necessary informations to them so that number of customers can be attracted. There
have major impacts on the business performance due to lack of communications because
it can create barriers while adopting new changes or challenges (Parsons and Cornett,
2011). It is necessary to adopt best communication process so leaders and manager
always try to find appropriate methods for creating awareness and providing
informations such as rules, regulations, policies and decisions to the employees so that
they try to achieve predetermined goals or objectives in an effective manner.
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 Lack of employee's involvement: It is a minor mistake that most company does as they
do not allow employees in making decisions and taking any actions so workers feel
demoralise and decrease their moral for achieving business goals or objectives. This is
necessary to consider employees and allow them for sharing their knowledge, opinion
regarding adaptation of new challenges or changes in an efficient manner.
 Organisational cultural planning: It is necessary to better organisation and effective
culture in every business so that they can attain particular goals or objectives in more
efficient manner. Leaders try to make effective culture and motivate employees so that
they feel better and work within team to accomplish commons goals.
This can be understand by taking Force Field Analysis which is beneficial in identifying
the barriers and find appropriate solutions in an efficient manner as like:
Force Field Analysis: Step 1. Proposal for change: It is first phase in which researcher identify several
conflicts or barriers regarding changing culture, environmental and various things
(Salmela, 2012). It can create more complications during analysing changing systems or
its procedures. Step 2. Identifies change forces: In this step, Holiday Inn can find several conflicts or
barriers that can be occur while running business and its operations so it is necessary to
formulate an appropriate strategies and action plan to create better environment. They
haves required to reduce conflicts or barriers which helps in increasing growth and
reputations among competitors. Step 3. Identify factors against change: In this phase, company find several mistakes
including do not involving employees while making decisions or adopting any changes so
that they can bring effectiveness and make entire functions smooth in better ways. Step 4. Assign score: In this define that Holiday Inn have to focus on making better
relationship and create healthy environment within an organisation (Eriksson, 2012).
Changes can bring any barriers or conflicts so it is necessary to identify these aspects and
try to accomplish targets within limited time period.
 Step 5. Analysing and applying: In this consider the positive environment and safe
culture which is needed to increasing market size or growth in more effective manner.
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Leaders and manager of Holiday Inn consider this so that they can attains predetermined
goals or objectives in well manner.
TASK 4
P5 Apply different leadership approaches for dealing with changes in the organisation
Leadership style is concern with different methods or approaches that are required to
manage workforce. Leaders play vital role in every business for getting success as they try to
manage people and their performances in an effective manner so that they will work hard and
focus on achieving set goals or targets. In the present scenario, there is requires several changes
as well as modifications in particular goods and services so that number of customers can be
attracted towards firm as well (Fagerström, 2012). There are define some leadership styles that
Holiday Inn can consider such as: Autocratic styles: It is defined as the best leadership style that leaders adopt for getting
done work. It is also known as centred to boss in which every authority make decisions
and take actions regarding business functions. In this, employees follow several orders as
well as instructions that given by leaders to accomplish set goals in Holiday Inn. Democratic style: In this leadership style, every staff member play their important role in
making decisions and adopt several changes within organisation. Holiday Inn can
consider this style while adopting tools or techniques and solve any problems within
limited time period. Laissez style :- Leaders of an enterprise needs to make changes without worrying about
any other factor as well as employees are also not very serious about their job role
(Suchman, 2011). In fact, inactive in nature due to which chance of losses are also
identified due to inappropriate behaviour of employees towards their assigned task and
activities. Transformation style:- As per this components leaders believes in coming with unique
ideas and thoughts for enhancing the entire performance of their staff members so that
they can attain set objectives. Additionally, selected firm is adopting this method for
encouraging employees to attain their personal and professional objectives in a defined
time frame.
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 Transactional style:- This method is fully based on policy and believes in maintaining
the standards of an enterprise by rewarding their staff members with best awards.
Additionally, company is engaging in framing effective policies for controlling maximum
possibilities of mistakes and errors (Thomas, 2013). This is only possible if every
individual is following each or every aspects in best manner for set targets in a defined
time.
CONCLUSION
As per the above report it has been concluded that in an organisation firm needs to
manage several changes on the bases of their requirement and need. Through this they can easily
achieve target goals and objectives in effective manner. These changes helps to make
modification and alteration properly in firm to getting higher competitive advantages. Through
this firm can easily adopt several opportunity to maximise their profitability and growth. Holiday
inn is a well known hotel that provide quality services to their clients. For them it is required to
make several changes to maximise customers rage in their hotel easily.
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REFRENCES
Books and Journals
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Anderson, D. and Anderson, L.A., 2010. Beyond change management: How to achieve
breakthrough results through conscious change leadership. John Wiley & Sons.
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Brown, B.C., 2012. Leading complex change with post-conventional consciousness. Journal of
Organizational Change Management. 25(4). pp.560-575.
Carrington, S., Deppeler, J. and Moss, J., 2010. Cultivating teachers' knowledge and skills for
leading change in schools. Australian journal of teacher education. 35(1). pp.1-13.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
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care. Journal of Nursing Management. 18(5). pp.613-617.
Fullan, M., 2014. Leading in a culture of change personal action guide and workbook. John
Wiley & Sons.
Hallinger, P. and Heck, R.H., 2011. Collaborative leadership and school improvement:
Understanding the impact on school capacity and student learning. In International
handbook of leadership for learning (pp. 469-485). Springer Netherlands.
Malenfant, K.J., 2010. Leading change in the system of scholarly communication: A case study
of engaging liaison librarians for outreach to faculty. College & Research Libraries.
71(1). pp.63-76.
Parsons, M.L. and Cornett, P.A., 2011. Leading change for sustainability. Nurse leader. 9(4).
pp.36-40.
Salmela, S., Eriksson, K. and Fagerström, L., 2012. Leading change: a three‐dimensional model
of nurse leaders’ main tasks and roles during a change process. Journal of advanced
nursing. 68(2). pp.423-433.
Suchman, A.L., 2011. Leading change in healthcare: Transforming organizations using
complexity, positive psychology and relationship-centered care. Radcliffe Publishing.
Thomas, T., 2013. Leading change and innovation in teacher preparation: A blueprint for
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