Understanding and Leading Change in Starbucks
Assignment on Understanding and Leading Change with a word count of approximately 3000 words.
20 Pages3100 Words40 Views
Added on 2021-02-19
Understanding and Leading Change in Starbucks
Assignment on Understanding and Leading Change with a word count of approximately 3000 words.
Added on 2021-02-19
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Understanding andLeading Change
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1PART A & B..........................................................................................................................1Impact of changes on organisational strategy and operation..................................................1TASK 2...........................................................................................................................................4Force field analysis that identifies the resisting and driving forces associated with change.4Explanation of different barriers for change and analyse how they impact leadership anddecision making within the organisation................................................................................6TASK 3............................................................................................................................................7COVERED IN PPT................................................................................................................7CONCLUSION..............................................................................................................................16REFERENCE.................................................................................................................................17
INTRODUCTIONUnderstanding and leading change refers to the business organisation by which leaderscan opt different things properly. On the other side leadership is a very good approach ofmanagement in which leaders play various roles rather than being the supervisor when changesoccur in leading scenario. Leadership refers to the strategy that can be used by any company toachieve their goals and objectives in an appropriate manner. Along with this change is theregular process of developing different kind of innovative thinking and ideas in a perfect way.Apart from this, both term are much essential and important to opt good flexibility of operationsfor applying innovative things perfectly. In this present assignment Starbucks has been selectedwhich is a multinational organisation dealing with coffee products at globally. Moreoverdiscussion will be based on identify comparison with different organisational examples thatimpact change on organisational strategy and operation. After this, evaluating internal andexternal drivers of change that affect leadership, team, individual behaviour within organisationalong with the measure that help in minimising impact of change on organisational behaviour(Kotter, 2012). Moreover, explaining different barriers of change that influences leadershipdecision making process in organisational context. Additionally, applying different leadershipapproaches that are dealing with change in range of organisational context.TASK 1 PART A & BImpact of changes on organisational strategy and operation.In the present context, the main aspect and motivation of business is to earn higher profitand attain sustainability for longer period of time. It also run at chaining environment for mainpurpose and they required to apply changes as per the situation need or demand so that anorganisation can provide their products in a perfect way (Doppelt, 2017). Herein, there aredifferent kinds of changes that take place while operating business function or operationseveryday activities. In context with Starbucks, it is one of the best largest dealing coffeeorganisation globally. So that it has faced different challenges while applying some changes intheir manufacturing process within the market place. Therefore, it is essential for an organisationto adopt changes according to the needs and requirement so that they can achieve their maingoals within the competitive environment. 1
Comparison between Starbucks and Costa Coffee and its impact on organisational strategy andoperation are mentioned below: BasisStarbucks Costa Coffee Structural changes In reference with Starbucks,they are following flatorganisation structure as earlythey were following hereticalstructure (Yoder-Wise, 2014).It is essential for thisorganisation to define theneeds and wants of customer'sin order to bring out someinnovative things in theirproduct according to thecustomerstasteandpreference. Now Starbucks iscoming up with variousinnovative things in orderclassifying their overallproductivity of Coffee forfulfilling consumers demand. As per the Costa Coffee theyare also following flatorganisation structure but thisis different from Starbucks inorder to have proper flow ofcommunication during the timeof performing their task.Additionally, Costa Coffeedeals with infusion and mocktails and lots of varieties ofcoffee. It does not concentrateson the customers needs. Alongwith this they are providinghuge range of product withinnovative ideas in a perfectway.Increasing priceWhen this company hasacquired proper image incompetitive marketplace thenthey have enhance their cost at50%. So that, maximisation inprice have turned up withnegative image among thecustomer's (van der Voet,Kuipers and Groeneveld,2015). After this, minimisingWithin the different types ofinnovative things and usinggood strategies Costa can gethigher competitive advantagewith good position inmarketplace. As per pricemethod this company keepseffective price for people withgood quality. By having thisreputation they can make huge2
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