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Understanding and Leading Change

   

Added on  2021-01-02

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Understanding AndLeading Change

Table of ContentsINTRODUCTION ..........................................................................................................................3TASK 1............................................................................................................................................3P1. Impact of change on different organisational operations and strategy.............................3P2. Internal and External drivers of change affecting team, individual and leadership.........6P3 Measures taken to minimise the impact of change on organisational behaviour .............7TASK 2............................................................................................................................................9P4 Different barriers for change and determine how they influence leadership decision-making ...................................................................................................................................9TASK 3..........................................................................................................................................10P5 Contribution of different leadership approaches regarding organisational change.........10Transformational Leadership style.......................................................................................10CONCLUSION..............................................................................................................................11REFERENCES................................................................................................................................1

INTRODUCTION Change forms an integral part of an organization to which a firm is required to adheredby in order to maintain its growth and sustainability. Change could be described astransformation in practice, function, system or anything from its past state to something new andbetter in its current state (Brundrett and Duncan, 2011). EE limited and Vodafone are the twomobile network operators of UK that deals in providing communication, internet and othernetwork services to its clients.The project will explain the impact of change on an organization's operations and strategyalong with explaining various internal and external drivers that effects its team, leadership andindividual behaviour of it. Further, it will also give synopsis of various barriers for change thateffects firm’s leadership decision. Moreover, it will also provide contribution of leadership alongwith distinct approaches adopted by firm to manage changes. TASK 1P1. Impact of change on different organisational operations and strategyChange is a modification in a company's procedures, policies, structures, tools andtechniques that is requisite to be introduced in order to remain figurehead in market byproviding products and services as per customers demand. (.Doppelt, 2017). A firm canintroduce changes both in its internal environment by driving certain required changes in firm'sstructure, culture, management of its various divisions, in its production or technologicalcapacity or in its external environment due to various factors like socio-economic environment,political conditions etc. Vodafone and EE are two largest mobile networks in the UK that offers mobilecommunication, data and network related services to its customers. They both offer a variety ofchoices of tariffs, data and calling packs, superfast 4G network, travel bolt-ones and latestmobile handsets. As business environment is dynamic in nature with frequent changes to beencountered every now and then, both companies implemented and adopted its operations andactivities in response to these changes to maintain its position and retain its loyal consumers. EE limited & Change Management : EE is a largest British mobile network operator, internet service providing brand which is a division of BT group. It was established in 2010 with headquarters at Hatfield, Hertfordshire

as a joint venture between Deutsche Telekom and France Telecom. It covers more than 99% of UK population providing them with 4G & 2G combined networks. Again in 2018, to beat the immense competition in UK market and to maintain a lead, EEannounced massive change in its tariffs. It offered facility where in its customers can create theirown plan and can choose extra monthly add one like BT sport. Also, consumers are no longer toselect international destinations for their plan and can avail all services as at their home location.Other benefits include Access to EE’s fastest 4G speeds for just £2 per month, unlimited minutesand texts on all its Pay Monthly plans and so on making it to offer cheapest monthly plans.Vodafone and its Change ManagementVodafone is the world's third largest mobile company offering telecommunication, fixedline, broadband and other networking services to around 500 million subscribers in more than 80nations around world. It was founded in 1982 with its base in Newbury, UK. Vodafone hasestablished itself as company that loves to introduce changes to push its sales and success and tofind ways to increase its market share by providing best services. Since in its initial phaseVodafone is inspiring for something new and innovate. For instance, in 1991, it was the firstcompany to launch world's first international mobile roaming call. In 1996, it lunched UK's firstever contract free services. In 2002, it launches Vodafone live chat. Since then it is setting newstandards for sustainable innovation (Fullan, 2014). In 2008, Vodacom a subsidiary of Vodafoneacquired Gateway telecommunication leading to major changes in its organization structure.Continuing this, recently in 2017, company has introduced Vodafone Money Transfer whichenables consumers to send and receive money safely and easily across the world. Both the companies have made various policies and strategies that depict the impact ofchange on their business strategies and operations that is given as below: Strategies EEVodafonePricing Strategies For its pay-as-you-gocustomers EE offers“Everything Packs” atcheapest monthly tariffsstarting from around £5. Itallows customers to use theirVodafone although offers ahuge choice in its monthlyphones and airtime dealswhich requires minimum topup of £10 in which customercan either buy a calls/texts/data

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