Understanding and Leading Change

This report discusses the impact of change management on organizational strategy and operations, comparing examples of different organizations. It evaluates the drivers of change and their influence on leadership, individual, and team behavior. It also discusses measures to minimize negative impacts of change in organizational behavior. The report concludes with recommendations for applying change impact analysis.

Understanding and
Leading change

Table of Contents
INTRODUCTON............................................................................................................................1
P1) Compare example of different organizations that has been impacted with change in
organizational strategy and operations........................................................................................1
M1) Evaluate different drivers of change along with type of organizational changes which
they affected.................................................................................................................................3
TASK 2............................................................................................................................................3
P2) Discuss how internal, external drivers of change influence leadership, individual and team
behavior within organization.......................................................................................................3
P3) Discuss measures that can be undertake to minimize negative impacts of change in
organizational behaviour.............................................................................................................5
M2) Evaluate implication of internal and external drivers of changes within organization........6
D1) Give conclusion and recommendations with appropriate justification for applying change
impact analysis.............................................................................................................................6
REFRENCES...................................................................................................................................7

INTRODUCTON
In current business environment, changes have become crucial part of business as it helps
to bring innovative as well as creative products among customers. Effective management of
changes are helpful to provide sustainable competitive advantage to company. Amazon has been
selected as company in current report that is a leading ecommerce giant headquarters in America.
It provides a range of products at a single online platform (Bamberg and Schulte, 2018). In
current report, comparison regarding impact of change management over operations and
strategies of company has been discussed. Further, it comprises barriers that managers face while
bringing changes at work place. In addition, internal as well as external drivers of changes in
terms of their influence over leadership, team and individual decision making have been also
discussed in the following report. Lastly, it includes different approaches of leadership in context
of change management.
P1) Compare example of different organizations that has been impacted with change in
organizational strategy and operations
In current business world, it is important for companies to undertake several changes on
regular basis in order to sustain at market place for longer duration. Here, change plays a crucial
role in overall growth and success of company in terms of bringing innovation and advancement
at work place. With this, it is easy to perform different task in an efficient manner that is crucial
for business growth. It is analyzed that Amazon is a leading ecommerce company that is highly
affected with changes in market place (Compton and Banks, 2018). There are several changes
are being introduced in market in terms of taxation policy, rate of tariffs and more. In addition,
technological changes are also affecting operations of company. As per the current environment,
there are a lot of tools and techniques are being used within organization in order to bring ease in
daily operations. Here, Mangers of Amazon formulate effective strategies so that they can
sustain in market for longer duration. For this purpose SWOT analysis of organization is given as
under:
Strengths Weakness
 It is getting an additional advantage in
terms of new and innovative techniques
that are being used by company to
provide better and enhances services to
 Here, Amazon has been avoided tax in
US and UK that put negative impact
over goodwill of company.
 There are some products launched by
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customers.
 It is analyzed that Amazon has strong
brand value and presence which
provides highly competitive edge to
organization.
organization such as fire phone were
not appreciated by customers.
Opportunities Threats
 There are opportunities of global
expansion of business in emerging
markets such as Asia and other
developing nations.
 Here, local stores in different countries
such as Ebay, Flipkart and more are
providing extensive competition to
entity.
The another company which is considered in the report is eBay. It is renowned
ecommerce company that is continuously engaged in high innovation and advancements. As per
the current business environment, organization has been introduced a concept of innovation lab
where reactions of customers can be traced through gaze monitoring, mobile questionnaires and
more (Domínguez, 2018). These innovative techniques have brought higher ease and efficiency
in performing current operations of organization. Further, company is operating business in
different countries so change in taxation policy, tariff and custom duty will also affect
performance of entity. So, managers are required to analyze current business environment in
order to prepare appropriate business strategies. SWOT analysis of eBay is discussed as under:
Strength Weakness
 It is extremely prominent among
customers that provide an edge to
company over other competitors such
as Skype, Paypal (Downes, Rock and
McLaughlin, 2016).
 Here, company does not have strong
presence in local markets that affect its
profit margin significantly.
Opportunities Threats
 There are opportunities to being
associate with other companies in order
to enlarge business.
 Changes in current government
policies, regulations will highly affect
current operations of company.
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With above discussion, it is analyzes that above stated two organizations such as Amazon
and eBay are highly influenced with changes in their current operations as well as strategies.
These changes will help to increase in overall sales & profit margin of organizations.
M1) Evaluate different drivers of change along with type of organizational changes which they
affected
There are ample of drivers of changes such as culture, organizational values and policies
that affect performance of company. In addition, there are some external factors of changes such
as economy, customer satisfaction, technology and more which drive higher sales as well as
profitability for organization (Eesley, 2016). Here, changes in current political, economical and
social environment also affect productivity and profitability of organizations. So, managers need
to prepare appropriate strategies in order to bring higher efficiency at work place.
TASK 2
P2) Discuss how internal, external drivers of change influence leadership, individual and team
behavior within organization
Internal drivers
There are ample of internal factors that are related to internal environment of company.
These factors influence productivity, profitability of organization in an efficient manner. So,
these changes affect behaviour of individuals, team at work place. Therefore, managers &
leaders need to prepare necessary strategies in order to attain predefined business objectives in
stipulated period of time. For this purpose, internal drivers of changes are given as under:
Organizational culture: It is analyzed that each and every organization has different
culture which comprises behaviour, attitudes of employees who are working within company.
There are different employees having different opinion, thoughts work together in organization.
So, it is vital to maintain a positive culture at work place so that employees can grow and prosper
(Endrejat, Baumgarten and Kauffeld, 2017). Positive culture motivated staff members to
contribute in growth of organization. On another side, an adverse culture negatively influences
behaviour of teams and individuals within entity. In regards of Amazon, manager emphasis to
maintain positive work culture so that all the individual’s get equal opportunities.
Finance management: It is also a crucial driver of internal change as funds are required
to undertake each and every business activities. There are ample of sources available through
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which funds can be acquired. Here, funds are essential to perform each function of business. So,
decisions of managers and leaders are highly affected with availability of funds. In context of
Amazon, managers considered requirement of funds while taking important decisions. Here,
individuals and team take such decisions which are profitable for company.
Employee morale: Employees are crucial part of organization who contributes in its
overall growth and success. Here, it is important to maintain higher motivation among work
force so that they give significant contribution in organizational success. There are ample of
ways such as monetary and non monetary are used by companies in order to inspire employees to
work in desired manner. It affects behavior of individuals as well as teams within company. In
reference of Amazon, managers prepare appropriate strategies to enhance overall productivity
and efficiency of work force.
External drivers:
There are a lot of external factors such as technology, political, economy and more that
cause changes in company. Here, managers need to analyze changes emerging in external
environment and need to prepare strategies accordingly. Different external factors for this
purpose are given as under:
Political: It is monitored that political environment of different countries affect business
prevailing within country. In this, government prepare policies, plans in order to regulate
business in an efficient manner. It also includes taxation policies, trade policies that are prepared
by higher authorities of nation (Huang, 2016). It is analyzed that Amazon is working in different
countries so it is highly affected with political environment of respective countries. Changes in
current laws directly affect decisions of managers and leaders. In addition, it also affects
performance of individuals in terms of changing organizational structure of company.
Economical: In this, factors such as interest rate, demand, supply, cost and more are
included that influence leadership, individuals as well as teams within company. Here, changes
are being introduced in these factors on timely basis. So, leaders are required to take decisions
accordingly. In context of Amazon, it is highly affected with economical changes in different
countries across the globe. It also brings changes in current structure of company that will further
influence behaviour of teams as well as individuals.
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P3) Discuss measures that can be undertake to minimize negative impacts of change in
organizational behaviour
In current business environment, there are a lot of changes are introduced within
organization. These changes put some positive as well as negative impacts over business so it is
essential for managers to evaluate the impact of these changes in order to take appropriate
decisions. There is a model called Kotter’s model has been applied and some crucial step of this
approach are discussed as under:
Create urgency: It is the first step in which managers of Amazon need to familiar to
employees regarding requirement of changes (Schiff, 2019). For this, they need to create urgency
and motivate work force so that they get ready to work in a change environment. Here, leaders
have a detailed conversation with employees in order so that they get aware with prevailing
conditions at market place.
Form coalition: At this stage, managers start to convenience people so that they work
with changes rather resist it. Here, it is essential for managers of Amazon to provide strong
guidance as well as support to work force. They need to lead employees on regular basis in order
to bring team sprit among individuals.
Formulate vision: In this step, managers formulate vision and communicate it to
subordinates to provide them a clarity and proper direction. It is analyzed that managers of
respective organization formulate vision so that work force get a proper direction.
Communicate vision: After formulating vision, next step is to communicate vision to
employees so that they give significant contribution towards organizational growth and success.
It is monitored that managers as well as leaders of Amazon, communicate with employees on
regular basis to maintain positive environment work place.
Remove obstacles: It is analyzed that while bringing changes at work place there are a lot
of constraints are faced by managers (Shamsi and Alam, 2018). So, it is their responsibility to be
proactive and prepare appropriate strategies in order to deal with changes in an efficient manner.
In context of Amazon, managers prepare necessary strategies to overcome with upcoming
constraints.
Create short term vision: Here, managers prepare short term goals so that it will be easy
to attain long term goal. In this, managers and employees celebrate their short term success that
is crucial in terms of getting motivation.
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Build on changes: Here, managers need to analyze impact of changes and need to work
on negative points in order to make further improvements. It is monitored that leaders of
Amazon not only set goals but also evaluate those goals on regular basis.
Anchor changes: At this stage, changes have become a crucial part of company so
managers need to make efforts on continuous basis in order to accumulate changes within
organization. Here, Amazon motivates employees on regular basis to continue with changes for
betterment of entity.
With above stated points, it is monitored that by getting support of employees, motivating
them negative impact of changes can be lower down at minimum level. For this purpose, above
stated model can be applied in predefined manner. It will help to get positive impacts of changes
by applying changes in correct way.
M2) Evaluate implication of internal and external drivers of changes within organization
Internal as well external factors of changes put a significant impact on overall
performance of organization. There are internal drivers such as culture, values and more need to
imply in an efficient manner in order to maintain a positive environment at work place so that
predefined objectives can be achieved (Whitney and Rolfes, 2018). On another side, external
drivers such as political, technological factors also need to analyze in an efficient manner in
terms of bringing positive changes within company.
D1) Give conclusion and recommendations with appropriate justification for applying change
impact analysis
Here, it is the basic human behaviour that they tend to resist changes as they have fear of
being replaced, insecurity and more. So, it is vital to prepare appropriate strategies in order to get
support of employees. For this, managers are required to provide necessary motivation to work
force through appropriate ways. In addition, they need to provide support, assistance s well as
proper guidance to staff members so that they can coordinate with changes at work place. It is
really essential to get positive outcomes from changes that are being introduced within company.
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REFRENCES
Books and Journals
Bamberg, S. and Schulte, M., 2018. Processes of change. Environmental psychology: An
introduction, pp.307-318.
Compton, R.G. and Banks, C.E., 2018. Understanding voltammetry. World Scientific.
Domínguez, E., 2018, April. Determination of leading drivers of hydrological variability.
In EGU General Assembly Conference Abstracts (p. 18776).
Downes, D., Rock, P.E. and McLaughlin, E., 2016. Understanding deviance: a guide to the
sociology of crime and rule-breaking. Oxford University Press.
Eesley, C., 2016. Institutional barriers to growth: Entrepreneurship, human capital and
institutional change. Organization Science, 27(5), pp.1290-1306.
Endrejat, P.C., Baumgarten, F. and Kauffeld, S., 2017. When theory meets practice: Combining
Lewin’s ideas about change with motivational interviewing to increase energy-saving
behaviours within organizations. Journal of Change Management, 17(2), pp.101-120.
Huang, Y., 2016. Understanding China's Belt & Road initiative: motivation, framework and
assessment. China Economic Review, 40, pp.314-321.
Schiff, A., 2019. Readiness Theory: A New Approach to Understanding Mediated Prenegotiation
and Negotiation Processes Leading to Peace Agreements. Negotiation and Conflict
Management Research.
Shamsi, M.A. and Alam, A., 2018. Exploring Lean Six Sigma implementation barriers in
information technology industry. International Journal of Lean Six Sigma.
Whitney, E. and Rolfes, S.R., 2018. Understanding nutrition. Cengage Learning.
Zhong, D., Luo, Q. and Chen, W., 2020. Green governance: understanding the greening of a
leading business event from the perspective of value chain governance. Journal of
Sustainable Tourism, pp.1-19.
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