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Understanding and Leading Change Assignment | Coca-cola & Pepsi

   

Added on  2020-06-04

15 Pages4144 Words354 Views
Understanding and LeadingChange

Table of ContentsUnderstanding and Leading Change................................................................................................1INTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Impact of changes on Coco-cola and Pepsi operations and strategies..................................3P2. Effect of external and internal on individual,team and leadership behaviour......................5P3. Measures to reduce the negative impacts on the organization..............................................7TASK 2..........................................................................................................................................10P4. Different Barriers which affect leadership decision making .............................................10P5. Different leadership approaches applied in the organization..............................................12CONCLUSION..............................................................................................................................12REFERENCE.................................................................................................................................14.........................................................................................................................................................1

INTRODUCTIONUnderstanding and leading change makes managers to solve their issues and conflicts inthe organization. They check the methods, procedures and processes in the firm. There arevarious external and internal changes which affects the individual and group behaviour. Somanager has to take appropriate steps to deal with the changes so that employees can workefficiently and effectively. Company Coco-cola and Pepsi are two international brands that dealwith the beverages sector (Castonguay and et. al., 2010). They have different markets in variouscountries. Both firms are operated in America. Through this people can have feeling of fun andjoy. Projects discusses about various organizational examples which impacts the strategy andoperations,assess the ways in which internal and external changes affect team,leadership andindividual behaviour in the firm. Assignment explains about the measures which reduces thenegative impact on the companies. Report discusses about the different barriers which influencesvarious decisions of leader and various leadership approaches to adopt the changes so thatorganization can run successfully.TASK 1P1. Impact of changes on Coco-cola and Pepsi operations and strategiesChange : there are various changes in the methods and plans of the organization. It canbe due to the present changes in the business environment such as political,social,cultural,technological and legal changes. So both companies had to consider these changes that they cantake various opportunities. (Doppelt, 2017) It helps the firms to capture many customers. Thusorganizations can earn more profits and it results in increasing of the market share. Thuscompanies can maintain strong relationship with consumers.Two firms coco-cola and Pepsi are operating the tasks which is described below-Pepsi - They are operated in United States. They are in the beverage sector. It includes varietiessuch as diet Pepsi,crystal Pepsi etc. They make new plans and policies to compete with Coco-Cola. Through this the can increase the profits and can increase the market shareCoco-cola – It is also operated in United States. It produces varieties such as coco-cola diet anddiet coke. Many consumers consume the products from all over the world. It has largest marketshare. Its competitor is Pepsi thus Coco-cola make various new plans and strategies and makechanges in the procedures. Due to these changes firm can increase the profits and market share.

Impact of changes on the strategies and operations of coco-cola and Pepsi are -Strategies Pepsi Coco-Cola StrategiesIt is a beverage and it is thestrongest competitor of Coca-cola. It helps in setting theprice of products as per thecompetitors soft drinks. Thus itcan gain attention of manyconsumers. It also make plansand strategies to beat the otherrivals in the market. Throughnew plans and policies theycan increase the profits and themarket share. Thus helps thefirm in maintaining uniqueposition in the industry.Coco cola is the largest brandin the market. They evaluatethe needs and preferences ofcustomers so that firm canmake changes in the plans andpolicies. They set the pricesaccording to the requirementof the customers. It fulfils theneeds of consumers. Thus itleads to increasing of sales andprofits. Thus it results ijnincreasing of the market share.Thus it can maintain distinctposition in the industry. Itresults in growth and successof the organization.Marketing strategiesInitially it uses high price andafter evaluating thecompetitors strategy Coca-Cola has changed the strategy.It uses the STP. Firstly it dosegmentation on basis ofgeographical basis and othersetc. Then it targets a particularsection of population andafterwards it creates apositioning strategy. It makecreative and unique strategiesInitially it do not focus onemployee performance and donot uses social media topromote various products.Now it motivates employees toincrease the energy level andenthusiasm of workers so thatthey can do the workefficiently and effectively. Itresults in efficient andeffective functioning of theoperations and tasks. It also

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