Understanding & Leading Change Coca Cola
Added on 2020-06-04
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Understanding & LeadingChange
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1. Impact of change on strategies and operations of organisation ......................................1P2 Influence of internal & external change drivers on leadership and behaviour of individuals................................................................................................................................................4P3 Measures taken to minimize negative influence of change on behaviour of organisation 6TASK 2 ...........................................................................................................................................7P4 Barriers to change and its influence on leadership decision making................................7TASK 3 ..........................................................................................................................................8P5 Application of various approaches of leadership to manage change ...............................8CONCLUSION ...............................................................................................................................9REFERENCES .............................................................................................................................10
INTRODUCTIONChanges are necessary for growth and sustainability of every business enterprise intoday’s competitive market. Understanding and leading change is an important aspect and anorganisation needs to keep in view all the changes that takes place in market and adopt them inorder to gain competitive advantage over competitors (Aslan and Reigeluth, 2013). It is alsonecessary for employees of company to adapt these alterations and work in an effective mannerin order to attain objectives and targets of firm. As the business environment is dynamic, variouschanges take place in internal as well as external surroundings of firm that directly affect thedecisions of manager. It is required by the administrator to accept these unpredictable changesand formulate suitable strategies so that risks and uncertainties can be reduced. In the presentassignment, chosen organisations are Pepsi and Coca Cola that deals in food and beverage sector.Report includes impact of changes on strategies and operations of firm as well as influence ofchange drivers on leadership and behaviour of individuals. Apart from this, various measurestaken for reducing the negative effect of changes on organisational behaviour are also defined.At last, barriers to change and application of various leadership approaches to deal with thesealterations are included in the project. TASK 1 P1. Impact of change on strategies and operations of organisation Business environment is dynamic as so many changes occur in the surroundings of firm.Various internal and external forces influence the working of organisation. It also affects thestructure as well as strategies of business. Factors that exist in firm's surroundings areresponsible for change as these are the main drivers. These involve technology, suppliers,customers, stakeholders, competitors, market, government laws and policies, social, cultural,economic as well as political and legal factors (Booth, Wade and Walker, 2014). All theseelements highly affect the activities and operations of organisation. For smooth functioning ofbusiness, it is required by the firm to understand these changes and adopt them in an effectivemanner so that growth and sustainability of firm can be ensured. Adaptability to changeadministers various opportunities to organisation regarding increase in market share, gainingcustomer attention, managing strong and healthy relations with consumers, etc. So, for CocaCola and Pepsi, it is essential to identify the change and adapt with them by executing effective1
strategic plans and strategies. There are various reasons that encourage organisations to executechanges in its activities, processes and operations. These are mentioned as below: In order to gain advantage in market over competitors by understanding and adoptingchange (Carrington, Deppeler and Moss, 2010).For attaining and maintaining a strong position of company in market by gainingcustomer attraction towards brand and attracting their loyalty. For promoting innovation and creativity among workforce by enhancing performance ofdifferent departments of firm.To satisfy needs and desires of customers by offering them good quality of products andservices. For improving processes and operations of firm in order to manufacture high qualityproducts and services. Both; Coca Cola as well as Pepsi operate business in all over the world and adaptvarious changes in their strategies, activities and operations whenever needed. Overview of boththe organisations is defined as below:Coca Cola: Company deals in beverages and offer soft drink products to the customersworldwide. Various types of drinks are provided by the firm namely, Caffeine Free Drink, CocaCola zero, Diet Coke and many others. Company serves more than 200 countries & around 1.8million drinks are consumed by people everyday. Firm's brand value is high and is very popularamong customers. Pepsi is one of the main competitors and this forces management to adopt andimplement various changes in its processes and operations.Pepsi: It is a multinational organisation that offers soft drinks, foods products and snacks.Headquarter of company is located in New York and serve its products worldwide. Differentvariants of Pepsi include Vanilla, Diet, Crystal and Zero Sugar Soft Drinks. In order to competeand sustain in market, various strategies are formulated and changes are adopted by theorganisation (Doppelt, 2017). For maintaining a strong position in market and accomplish business targets andobjectives, Coca Cola and Pepsi adapt changes and implement strategies to grow and expandbusiness in various countries. 2
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