Leading Change for Organizational Success

The assignment delves into the crucial role of leadership in driving organizational change. It examines different leadership styles and their effectiveness in managing change initiatives. Students will analyze theoretical frameworks, real-world examples, and best practices for leading successful organizational transformations.

Understanding and Leading
change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Comparison of different organisations and major impact of change on their strategies and
operations....................................................................................................................................1
TASK 2............................................................................................................................................4
P2: Evaluation of internals and external drivers of change that affects on leadership, team and
individual behaviours within an organisation.............................................................................4
P3: Evaluating measures for minimising negative impacts of changes on organisational
behavioural..................................................................................................................................2
TASK 3............................................................................................................................................3
P4: Different barriers for change and its influence on leadership decision-making...................3
TASK 4............................................................................................................................................5
P5: Different leadership approaches for dealing with change within organisation....................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Change is an essential need of every organisation which drives them to achieve growth
and success in competitive market environment. As the business environment is complex and
contingent in nature which creates lots of challenges and difficulties in front of an organisation
due to which their sustainability may comes in danger if the management fails to accept such
changes. Therefore, an organisation should required to attained an effective management who are
more capable to make an effective decisions and strategies in order to cope up with such changes
in favourable manner. The present assignment report is based on Apple Inc. and Samsung Group
which deals in providing electronics and telecommunication field. The project report described
the impact of changes in the strategies and operations of an organisation. Internal and external
drivers of change which affects on leadership, team and individual behaviours are also discussed
under this report along with their proper evaluation. The project includes the different barriers
for changes and leadership approaches which helps in dealing with the changes within an
organisation (Anderson and Anderson, 2010).
TASK 1
P1: Comparison of different organisations and major impact of change on their strategies and
operations
Change occurred due to happenings occurred in business environment due to internal and
external factors which creates of lots of challenges and problems in front of business
organisation to operate its business in more effective and efficient manner. It makes huge impact
on business operations either in negative or positive way. Such external factors includes political,
economical, social, technological etc. which forces an organisation to adopt an effective policies
and strategies to deal with their factors. In order to cope up with such factors, the company can
get many advantages such as competitive advantage, new growth opportunities, development of
innovation, increased efficiency etc.
Apple Inc.
Such company is an USA company which deals in designing, developing and selling
various software, consumer electronic items as well as online services in the market place. It was
founded by Steve Job, Steve Wozniak and Ronald Wayne in the year 1976. The main products
the company offered in market are Macintosh, iPad, iPod, iPhone, Laptop, TV, Apple watch etc.
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Whereas Apple offered different services as well Apple store, iCloud, iTune, iBook and many
more in the market. Due to this, the company has generated of US $ 229.234 billion as revenues.
It has employed over 123,000 employees which contributes maximum in assisting company to
provide products and services to their targeted customers (Brisson-Banks, 2010).
Samsung Group:
It is South Korean Multinational company which is situated is Samsung Town, Seoul.
Samsung group was founded in the year 1938 by Lee Byung-Chul from trading company. An
organisation has engaged in providing multiple number of products which includes electronic
items, home appliances, apparel etc. due to which the company has generated of US$ 305 billion
as revenue. It has employed more than 489000 employees which are always ready to support
company to recover from any complex situations.
In order to deal with different changes, both the companies adopt different strategies in
order to operate business operations more effectively. Implementation of advanced technologies,
adding features, setting up an effective pricing strategies will help company in producing quality
products and services so as to attract large number of customers. It can be further described as
under:
Strategies Apple Inc. Samsung
Pricing strategies Apple adopts different pricing
strategies on the basis of the
their products and services
ranging from RM199 until
RM7999. The company has
charging high prices due to
providing optimum quality
products having innovative
technology.
Samsung adopts pricing
strategies different from Apple
as they first consider the cost
incurred in productions and its
rival's pricing strategies and
accordingly set prices which
gives tough competition to
their rivals. For example,
Launching Samsumg S6 in
order to give tough
competition to Iphone 7.
Products The firm has offered wide
variety of products such as
Samsung Group is also selling
products with innovative
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iPod shuffle, nano, iPod, iPad,
iPhone and Mac book. Their
main strength in providing
high quality and innovative
features thus can easily attract
large number of customers
across worldwide.
features and technologies.
Such products includes
Television, Samsung galaxy
series, home appliances etc.
Promotions Apple uses an effective
promotional tools and
techniques in order to increase
their sales figure. Informing
customers about the
technologies and features
added to the products can
easily gab an attention of
maximum number of
customers.
The firms adopts an effective
promotional strategies such
advertisement on TV,
newspapers, online marketing
etc. Giving same features as
offered by Apple company at
low price will help in
attracting large number of
customers.
Place It has operated multiple
number of stores in different
countries which facilitate
customers to buy their
products.
The Samsung stores are
located in large quantity as
compared to Apple store due
to which maximum number of
customers are easily attained
by them.
People It has acquired skilled and
knowledgeable candidates who
know how to work on using
modern and advanced
technologies and systems in
order to adopt new
technologies in products and
Competitive employees are
present in an organisation who
has enough knowledge to
bring out new ideas to
implement in their products
that makes them more
effective.
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services.
Process In this firm, online platform
used to reach their products to
the customers. Apple stores are
also easily available in
multiple number of countries.
Company follows various
procedures in order to reach
their quality products to the
customers. Online platform,
small retailers etc. bring easy
for customers to get their
customers.
TASK 2
P2: Evaluation of internals and external drivers of change that affects on leadership, team and
individual behaviours within an organisation
It is essential for an organisation to bring motivation among employees to work in team
and give combined efforts in dealing with influencing factors in more effective and efficient
way. For this, leaders play an important role in forming an effective team or groups and provide
instructions towards goals to the people in achieving desired goals and objectives. Along with
the leader, managers are also play a vital role in bringing all employees together through
adopting an effective plans and policies. Describing mission, vision, objectives of company will
also motivate employees to work hard and bring out new and innovative ways to cope up with
the changes arises due to internal and external factors (Carrington, Deppeler and Moss, 2010).
Apple Inc. is USA based multinational company which has offering electronic items and
computer software. There are various leadership styles which need to be adopted by management
in order to make better coordination among between them. There are internal and external factors
which can affects leadership, team behaviours and individuals in Apple Inc. such as:
Internal factors: It refers to such factors which affects the business operations of an
organisation internally thus required to prepare an effective plans and strategies by leader and
manager so as to maintain stable position in market. For this, It is required to conduct SWOT
analysis which help company in identifying their actual strengths and weaknesses so that further
actions to be made in order to convert weaknesses into strengths. Such SWOT analysis are
defined as below:
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SWOT analysis:
Strengths:
 The apple have certain capabilities in advertising its product which increases the
awareness of brand among the customers and in turn increases the sales of company.
 Apple has an extensive and strong distribution channels in united states.
 The awareness of brand and its reputation in the market is a major strength of apple.
 Apple has a sound performance financially because of its strongest cash flow statements
(Du, Bhattacharya and Sen, 2010).
Weaknesses:
 Apple is majorly dependent on the sales of their most famous product iphone.
 Apple has a weak distribution channels in the most states of India.
 This company do not put more emphasis on research and development expenditure as
compared to other companies which uses innovation in their products.
 The products of apple are not compatible with other operating systems.
Opportunities:
 the internet market is growing significantly and it will develop more in the next decade.
 The gadgets related to health can be introduced in the markets.
 Expansion of payments through mobile phone.
Threats:
 The intense competition from other related products is significantly impacting the market
share of apple.
 Strong currency (US dollar)
 different lawsuits are imposed on the company over patent conflict leads in damaging the
brand reputation.
 There is an significant risk related to data breach (Ellenbogen, Berger and Batjer, 2010).
External Factors:
It includes such factors which includes political, economical, social, technological etc.
which affects the business operations a lot especially an organisation which are operated it
business on large scale such as Apple Inc. In order to cope up with such factors, it is required for
management to analyse such factors through conducting PESTLE Analyse which help them in
make an effective decisions and plans which are as follows:

Political factors: It is related with such factors which includes government policies,
taxation rate etc. which can affects the business operations of company either in negative or
positive way. Apple Inc. required to consider such factors and its impacts. For example,
increasing tax rate on electronic items due to changes in government will bring profitable result
to company (Fullan, 2014).
Economical factors: It is related with such factors which includes fluctuations in
economy that make huge impact on the growth and success of company in particular country.
For example, growth in economy of UK increases the income of people due to which they are
willing to buy technologies implemented electronic items. This will increases the revenue of
company. Whereas if the economy falls then the result will be opposite.
Social factors: Such factors are also required to be consider due to attaining strong brand
image in competitive market through contributing towards the welfare of the society. Apple
implemented advanced features in their electronic items which improves standard of living of
people.
Technological factors: It is such a factors which includes implementation of
technologies and equipments which enhances the quality of products at minimum cost. For
example, Apple Inc. offers safety features in their electronic items that will help in attracting lots
of customers (Harris, 2012).
P3: Evaluating measures for minimising negative impacts of changes on organisational
behavioural
Every organisation tried to contribute more efforts in eliminating negative impacts that
arises due to various influencing factors of business environment. Therefore, the management of
Apple Inc. should required to consider such negative impacts and eliminating them through using
different tools and techniques. An effective decision should require to take in order to accept
changes in favourable way. There are various measures which need to be adopt to minimise
negative impacts such as as follows:
Training: It is an effective method that increases the performance of employees as well
as an organisation which enable them to deal with such influencing factors in more effective and
efficient way. Therefore, the managers are help liable to implement training programs on regular
basis so as to make employees more capable to work on using different technologies and modern
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systems in an effective way so that better possible outcomes will be received in an appropriate
manner (Luo, Meier and Oberholzer-Gee,2012).
Healthy relations with employees: It is essential for management of Apple Inc. to
maintain healthy relation with their employees so that maximum support will be get from them
in order to deal with various influencing factors. Having better relation with employees always
brings profitable result to company thus manager required to adopt different programs such as
orientation programs, annual functions etc. which gives an opportunity to make interaction with
each other and develop communication among them.
Research: It is also considered as an effective measure which help management in
analysing the market trends, preferences of customers, competitor's strategies etc. which due to
which proper decisions and plans are made in order to achieve competitive advantage. Through
conducting research, the managers are able to identify the changes in customer's preferences,
demand of products etc. due to which an effective decisions should be made in order to deal with
such changing factors in more effective way (Parsons and Cornett, 2011).
Technology: It is an effective tool with the help of which the execution of business
activities are improved. The technologies are required to upgrade on regular basis so that the
company cab able to utilise available resources in an optimum manner. Apple Inc. is most
reputed company whose main focus is provide quality instead of charging high prices therefore
they has attained their own position in market and own loyal customers. Providing phones with
unique and innovative features makes them different than others.
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TASK 3
P4: Different barriers for change and its influence on leadership decision-making
It is obvious that changes always brings lots of barriers in company which affects the
effectiveness of business operations performed at workplace. Barriers are biggest threats which
may arise conflicts in achieving desired goals and objectives. It restricts employees to give their
maximum efforts due to which it becomes difficult for them to deal with influencing factors. Due
to this, the existence of company may also comes in danger (Steurer, Martinuzzi and Margula,
2012). Apple company is largest firm which is well known for providing electronic products and
telecommunication services. Company motivate to its employees in order to increase
productivity so that an effective strategies are required to be formulated in order to overcome the
risks factors as well as minimise the uncertainty.
Lack of proper communication: The barriers may arise due to improper communication
among between team members and managers which forces to formulate an effective plans and
strategies so as to inform them towards the team members. It helps in establishing healthy
relation with employees through better interaction and communication with each other. The
company need to inform about the adoption of changes which are going to take place within firm
and accordingly prepare a plan in order to make changes for effective working environment.
Thus, it leads to lack of communications which makes impact on the business and results will be
failure (Suchman, 2011).
Organisational cultural planning: It is essentially required to create a good working
atmosphere at workplace which makes positive impact on their performance in an organisation.
Team workforce should be in effective manner and their main motive is to make an effective
policies, areas in order to achieve desired goals and objectives.
Lack of employment involvement: An organisation can able to make an effective
decisions when they get an opportunity to their employees to share their views and opinions
which increases motivation and self-confidence among employees. Ignoring employee's views
and suggestions may arise conflicts due to which healthy environment are also not good. Such
factor creates barriers as their employees do not show more interest in accepting any type of
changes if they are not took participate in decision making process.
Such type of barriers can be find through using Force Field Analysis which includes various
phases which are described as below:
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Force Field Analysis:
Step 1: Proposal for change: Under this, the conflicts may arises among every individuals
due to changing in culture and working environment which restricts them to understand the
changing systems in more effective way.
Step 2: Identify forces for changes: In this second phase, Apple Inc. need to identify the
barriers and make maximum efforts in overcoming all such complexities as well as issues
through making an effective strategies and plans which help in developing business organisation.
Step 3: Identify force against changes: It is major mistake that an organisation ignore
employees for the purpose of getting their views and opinions due to which the chances of
making an effective decision will be very low.
Step 4: Assign scores: Management need to mainly focus on maintaining healthy relation
with the employees through proper communication and coordination so that it becomes easy for
them to deal with influencing factors in more effective way (Tang, Lu and Hallinger, 2014).
Step 5: Analyse and apply: At last, the healthy working environment should also required
to be created with an objective of giving motivation to their employees so that thy can able to
perform well and contribute maximum in deals with internal and external factors.
TASK 4
P5: Different leadership approaches for dealing with change within organisation
Leadership is identified as an effective quality for acquiring work which is completed and
effects on individual. In this role of the leader is to inspire and motive entire workforce for work
and activity in an effective and efficient manner. Further, it support them to maximise their sales
and turnover easily. In case of Apple Inc. administrator always effects on individual motivation
and behaviours as well as encourage for selecting advanced technology, innovation and unique
ideas that assist in supplying effective service and goods with effective quality. In addition,
leadership approaches or styles generally selected according to business needs and nature. There
are different leadership approaches that have to selected by the organisation by rendering new
products and services for satisfying basic needs and requirement of customers in an effective
manner. All these leadership approach support the business to maximise strong position at
marketplace. Some styles of the leadership are determined as below:
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Illustration 1: Leadership style
Source: Different leadership styles 2016
Autocratic leadership approach: It is identify as an essential and valuable style which is
used by the leader in order to perform their all tasks and activities via gathering necessary
information from feedback and commend of workforce. Along with this, they apply different
techniques and approaches for organising survey or research. It is more effective and essential
for the Apple to deal with complex situation in an easy manner (Groves and et. al., 2011).
Democratic Leadership style: It is another essential approach which is valuable and
important for the each and every enterprise. Apple Inc. apply such type of style for the motive of
encouraging and directing the success of company at global level. With the use of this style,
leader of the company render feasibility and involvement scope for all workers for
accomplishing long term targets and goals within predetermined period of time. Business entity
consider such kind of style for giving better platform in order to improve their knowledge and
skills for personal and professional development.
Laissez fair: It is another important style of leadership that help the business manager in
order to make effective decision about overcoming all issues which are arise within an
organisation. It is a best type of leadership style or approach in which leaders of the company are
hands-off as well as allow team members in order to make better decision. In this researcher
have analysed that this is specifically the leadership approach that directs to the minimum
productivity or effectiveness among large number of employees who are working in the
organisation.
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Transformational: It is such style of leadership where the leaders performs with the
subordinates in order to identify the needed change which is required to execute different
business activities. In such style of leadership, leaders take care of every employee's performance
and rectify their errors which restrict to get positive outcomes. Leader always focuses of
improving skills and knowledge of employees so that they are able to contribute maximum
efforts in accepting changes that may required to adopt in order to deal with complex situations
(Different leadership styles, 2016).
Transactional: This style of leadership directs the leaders to maintain healthy relation
with their employees so as to get enough support from them in achieving desired goals and
objective within pre-determined time period. The relation can be improved through giving
appreciations in terms of giving rewards, incentives, promotions etc. after analysing their overall
performance. Such elements of appreciation will bring motivation among employees to work
hard and achieve better possible outcomes.
CONCLUSION
It has been concluded from the above project report that an organisation can achieve
growth and success in competitive market when their effective management are able to deal with
internal and external factors and accept changes in favourable manner. Business environment
consists of internal and external factors which creates lots of challenges and difficulties towards
an organisation to operate their business operation in an effective manner thus it is important for
management to conduct PESTLE and SWOT analysis. To accept competitive changes, an
effective management along with the skilled and knowledgeable employees are essentially
required so that competitive advanced can be easily achieved.
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REFERENCES
Books and Journals
Anderson, D. and Anderson, L.A., 2010. Beyond change management: How to achieve
breakthrough results through conscious change leadership. John Wiley & Sons.
Brisson-Banks, C. V., 2010. Managing change and transitions: a comparison of different models
and their commonalities. Library Management. 31(4/5). pp.241-252.
Carrington, S., Deppeler, J. and Moss, J., 2010. Cultivating teachers' knowledge and skills for
leading change in schools. Australian journal of teacher education. 35(1). pp.1-13.
Du, S., Bhattacharya, C.B. and Sen, S., 2010. Maximizing business returns to corporate social
responsibility (CSR): The role of CSR communication. International Journal of
Management Reviews. 12(1). pp.8-19.
Ellenbogen, R. G., Berger, M. S. and Batjer, H.H., 2010. The National Football League and
concussion: leading a culture change in contact sports. World neurosurgery. 74(6).
pp.560-565.
Fullan, M., 2014. Leading in a culture of change personal action guide and workbook. John
Wiley & Sons.
Groves, C., and et. al., 2011. Is there room at the bottom for CSR? Corporate social
responsibility and nanotechnology in the UK. Journal of business ethics. 101(4).
pp.525-552.
Harris, A., 2012. Leading system-wide improvement. International journal of leadership in
education. 15(3). pp.395-401.
Luo, J., Meier, S. and Oberholzer-Gee, F., 2012. No news is good news: CSR strategy and
newspaper coverage of negative firm events. Boston, MA: Harvard Business School.
Parsons, M.L. and Cornett, P.A., 2011. Leading change for sustainability. Nurse leader. 9(4).
pp.36-40.
Steurer, R., Martinuzzi, A. and Margula, S., 2012. Public policies on CSR in Europe: Themes,
instruments, and regional differences.Corporate Social Responsibility and
Environmental Management. 19(4). pp.206-227.
Suchman, A.L., 2011. Leading change in healthcare: Transforming organizations using
complexity, positive psychology and relationship-centered care. Radcliffe Publishing.
Tang, S., Lu, J. and Hallinger, P., 2014. Leading school change in China: a review of related
literature and preliminary investigation. International Journal of Educational
Management. 28(6). pp.655-675.
Online
Different leadership styles 2016. [Online]. Available
through:<https://blog.wisdomjobs.com/different-leadership-styles-effective-
management/>
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