(Doc) Understanding and Leading Change
Added on 2020-12-18
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UNDERSTANDING ANDLEADING CHANGE1
TABLE OF CONTENTSINTRODUCTION ...........................................................................................................................................3TASK 1..........................................................................................................................................................3P1: Assess the different drivers for change in Apple and Microsoft........................................................3CONCLUSION ..............................................................................................................................................5P2: Ways in which different drivers of change (internal and external) affect leadership, team and individual behaviors in Apple and Microsoft. ..........................................................................................5P3: Evaluate measures that can be taken to minimize negative impacts of change on organizational behavior...................................................................................................................................................9CONCLUSION ............................................................................................................................................11TASK 2........................................................................................................................................................11P4: Different barriers for change and determine how they influence leadership decision-making in a given organizational context..................................................................................................................11TASK 3........................................................................................................................................................14P5: Apply different leadership approaches to dealing with change in a range of organizational contexts...............................................................................................................................................................14CONCLUSION ............................................................................................................................................14REFERENCES ..............................................................................................................................................162
INTRODUCTION Organizational change is a process in which managerial structure as well as businessprocesses are reviewed so that they can be in tune with new situation and market scenario(Kuipers and et. al., 2014). The organizational change is an inevitable process and hence must beaccepted by firms in order to maintain long term sustainability (Cameron and Green, 2015). Thepresent study has thus laid emphasis on organizational changes that took place in Apple andMicrosoft in during different times. TASK 1P1: Assess the different drivers for change in Apple and Microsoft.Change can be defined as an alteration in work environment of a company with respect toorganizational structure, technology, procedures or even culture (Bohn, 2018). A comparison hasbeen done with respect to organizational changes that took place in Apple and Microsoft withrespect to leadership. In case of Apple, Steve Jobs joined the company while the new CEO ofMicrosoft was Satya Nadella. Both the forms of changes were not planned one rather they wereemergent in nature. This was on account of the deteriorating conditions of the two firms thathave been discussed below. There are some driver of change which both company may facessuch as:Globalization: It is a process that is help a company to develop international operationsand they also have create pressure on the tough competition which they may face in a market(Umoh, 2017). That is why Apple and Microsoft make different strategy in order to cope up withdifferent situation such as improvements in global communication that affect the distribution ofwork. Information and communication Technology: It is one of the most affecting driver ofchange for Apple as well as Microsoft because in this modern world, at very second a newtechnology is introduced and as a result, the company did not easily adopt this sudden changeinto the working area. ICT also creates a huge challenges in process and product or serviceswhich are offered by company (Williams, 2017).3
Demographic change and Competitor: It is another driver that create pressure tochange the process. Demand of people are changes as trends change and as a result, to meet outthe demand of their customers, firm has to provide different service or products (Weinberger,2018). On the other side, Apple also faces tough competition with other companies and due tothis all firm make changes in their pricing strategy so that it may not affect their financialperformance. Government: Government policies are also consider another driver of change because itapply new tax or rules on company and that is why the price of their offered products aresuddenly increases and as a result, this firm faces fluctuation in their financial performance. Impact of changes on strategy, operations, people and processes of organizationAppleImpact on operations and processes -The impact of change on operations of Apple was thatiMac product was a great hit with the company and there was a sale of around 800000 units infirst five months. This change happened on account of the extraordinary vision and leadershipstyle adopted by Mr. Jobs (Mejia, 2018). This not only saved the firm from bankruptcy but alsoguided it to become the most innovative and technological firm of the world.Strategy – The impact on Apples strategy was to select only those people who very extremelytalented in their work. Other than this, focus was also given on increased innovation in theresearch department so as to create breakthrough products and services.People – the employees got extremely focused on their work and rendered perfection in whateverwas done by them. They focused on gaining excellence rather than running beyond money andalso started taking risks (Williams, 2017). MicrosoftImpact on operations and processes -Nadella helped to bring the company on success path andalso managed to convert Apple fans to windows (Sheridan, 2015). The company was now able toserve consumers in a better manner than ever before.Strategy – the new leadership impacted work strategy of Microsoft as Nadella focused oncreating curiosity among his employees so that they can clear their doubts and work on providingproduct that are demanded by consumers. 4
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