Assignment on Impact of Change in Costa Coffee and Starbucks : Report

Understanding and
Leading change

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Comparison between two firms and impact of change on their organisational strategy and
operations ...................................................................................................................................1
P2 External and Internal drivers of change affecting individual, team and leadership...............4
P3 Measures or evaluate taken to decrease the impact of change on organisational behaviour 6
M1 Assess the different drivers for change and kind of organisational change.........................7
M2 Apply model and theories related with response to change.................................................7
D1 Recommendation and Conclusion related with change impact analysis..............................8
TASK 2............................................................................................................................................8
P4 State various change barriers & find out the influence of leadership decision-making........8
M3 Study of force field model..................................................................................................10
D2 Critically Measure the force field model.............................................................................10
TASK 3..........................................................................................................................................11
P5 Application of different leadership approaches that effectively deals with change............11
M4 Measure the impact of leadership approaches....................................................................12
D3 Critically evaluate the powerfulness or effectiveness of leadership approaches................13
CONCLUSION ............................................................................................................................13
REFERENCES .............................................................................................................................14
.......................................................................................................................................................15

INTRODUCTION
In a business, there are different techniques and tools which can be followed in order to
make the process effective. Change is important for each and every enterprise as without it, there
are more possibility that organisation may mislay their competitive benefits as compared to other
businesses. In this, they also get failed to fulfil the basis needs and wants of potential customers
which serve as a level of loyal clients. Modification often take place through change in desires,
trends, tastes and preferences of target customers. In terms of organisation, changes are present
in the way of leadership, strategic, technological and tactical variation (Aslan and Reigeluth,
2013). These are going to impact the business process, profitability, performance and people in
an adverse way. In order to reduce those effects, it is significant to have change management
structure in company that disable them to proceed the maximum level of competitive advantages
over their challenger. This report is based on two different organisations such as Costa Coffee
and Starbucks. Both are multinational companies and deal in providing coffee, tea and other
beverages to its buyers all over the world. This assignment discussed about the change impact on
respective firms. It has also shown different external and internal drivers of change, its issues and
force-field evaluation as well as leadership approaches.
TASK 1
P1. Comparison between two firms and impact of change on their organisational strategy and
operations
Change is an essential and important part of business success and development. It refers
to the term which plays a vital role that affects the performance and functioning of organisation
in a direct and indirect manner. These specifically take place in the way of variation in tactical,
technology, leadership, market trends, desires and choices of audience. This is generally famed
as organisational occurrence as it is reviewing and changing the management structure and
business process (Caruth and Caruth, 2013). It is essential for each and every enterprise to select
themselves according to variations so as to take the benefits of maximum competitiveness.
According to author, it can be identified as an activity in which business alteration affects its
whole working structure, methods or motive for upholding in the market for longer period. Both
companies such as Costa Coffee and Starbucks have enforced modification in their business
operations and practices to retain loyal audiences.
1

Costa Coffee: It is a British Multinational coffee house organisation headquartered in
Bedfordshire, Dunstable. The enterprise is completely owned subsidiary or accessory of
Whitbread. It is the biggest and second largest chain in all over the globe. It was found by
Christopher Rogers, Sergio Costa and Bruno Costa in 1971 in the United Kingdom, London.
They mainly give sandwiches, iced drinks, tea, coffee and other beverages to its target clients.
Starbucks: It is an American coffee house chain in all around the world. It was found in
1971 by Jerry Baldwin, Zev Siegl, Gordon Bowker at Washington, U.S. Utah Avenue South,
Seattle and worldwide (Clarke and Persaud, 2011). They mainly provide sandwiches, coffee
beverages, baked goods, smoothies, tea and other goods to its customers at reasonable price. In
company, there are approx. 238,000 employees who work with an aim of increasing the business
sales and revenues in limited time period.
Illustration 1: Organizational Change
(Source: What Is Organizational Change? Definition and Meaning, 2018)
Both the respective organisations have made different strategies and policies that depict
the effect of variation on their business operations and activities that are described as below:
Strategies Starbucks Costa Coffee
Competency strategies They primarily focus on
analysing the desires and
Earlier, business entity was not
emphasising on marketing
2