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Understanding and Leading Change Assignment - Starbucks and Costa

   

Added on  2020-09-08

14 Pages4599 Words41 Views
UNDERSTANDING AND LEADING CHANGE

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Comparison between different organisational operational strategies after adopting changes................................................................................................................................................1P2 Measurement of internal and external drivers of change on leadership, individual and team................................................................................................................................................3M1...........................................................................................................................................5M2...........................................................................................................................................5D1...........................................................................................................................................5P3. Evaluating the ways to minimize negative impacts of change on organisation...............6TASK 2............................................................................................................................................7P4 Barriers which effect the change and affect leadership decision making strategies.........7M3...........................................................................................................................................8D2...........................................................................................................................................8P5 Application of suitable leadership style in organisational context....................................9M4.........................................................................................................................................10D3.........................................................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONA business is said to be successful when manager applies various tools and techniques today to day operations and these methods ensure the success of organisation for longer duration oftime in market. Other than this scenario needs of dynamic nature must be fulfilled. Preferences,tastes, desires, needs, wants and trends bring changes in corporation's daily activities. Anyassociation goes strong when it adopts flexibility in it because this brings easiness in changeadoption process. Selected enterprises for this assignment are Starbucks and Costa. Bothcompanies are multinational ventures that deal in coffee and beverages products at the globallevel. This report lightens up several factors like effects of changes in corporation and its policies(Bin Taher, Krotovand Silva, 2015). Apart from this, there are other points that are variousstrategies for change adoption, minimization of negative effect of modification, change driversetc. will be discussed in this report ahead and these aspects are what are the drivers that bringchanges in organisation which has direct impact on day to day activities. These drivers affectworking style of managers and their team members in hitting target. TASK 1P1. Comparison between different organisational operational strategies after adopting changesBusiness exists in a dynamic environment where conditions never remain same aschoices of people keep on vary with time. Therefore, it is must for organisation to modify theirproducts according to customer’s demand to remain competitive. Executives should formulatestrategies and policies in relation to market situations so that they will be able to direct theiremployees and make them perform their duties effectively. They should keep their systemupdated so that they will use improved techniques to manufacture the goods. This helps companyto maintain their position in market by constructing long term relations with their customers.Starbucks and Costa are food chain companies which have established their business globallyand are able to provide their products to people living in different countries (Coghlan and Shani,2015).STARBUCKS Company was started by Grodon Bowker, Jerry Baldwin and Zev Siegel in WashingtonDC, United States. It is one of the famous multinational brands which deals in coffee products.They have opened their branches in more than 50 countries to cater a large number of people. 1

COSTAThis company was established in London to provide coffee products and refreshments topeople. They have expanded their operations by establishing around 3500 stores all over theworld. They have to offer products through which they are able to compete with the biggest rivalfirm, Starbucks.Executives of both companies made strategies and policies according to their systemwhich are defined as below:StrategiesStarbucksCostaCompetency based strategiesCompany finds out customerstastes and preferences so thatthey can offer productsaccording to their demand.They keep on transformingtheir menu card to add newitems and makingimprovement in their currentoffering by modifying theirproducts (Doppelt, 2017).Infusions and mock-tails arethe prime products offered tocustomers. Company does notmake their items according topeople's tastes and preferencesin spite they keep makinginnovation. They want theircustomers to try new flavours.But they have set high priceswhich discard people frompurchasing their items.Pricing strategiesWhen company hasestablished its reputation inmarket, then executivesincreased the price of theirproducts. But this was adisadvantage as theirprofitability goes down as theircustomers shifted to otherbrands. Then they conductedmarket research and refinetheir value so that they are ableto attract people again andThis company provide theiritems at competitive rates asthey have unique flavours intheir menu card. They providechoices to people to get newexperiences by taking theirproducts. 2

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