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Impact of Changes on Organisational Structure and Strategies : Report

   

Added on  2020-06-04

14 Pages4316 Words109 Views
Understanding andLeading change

Table of ContentsINTRODUCTION...........................................................................................................................2TASK 1............................................................................................................................................2P1. Comparison between different organisational operational strategies after adopting changes................................................................................................................................................2P2 Measurement of internal and external drivers of change on leadership, individual and team................................................................................................................................................5P3 Evaluate how to minimize negative impact of change on organisation............................7TASK 2............................................................................................................................................8P4 Barriers which effect the change and affect leadership decision making strategies.........8TASK 3............................................................................................................................................9P5 Application of suitable leadership style in organisational context....................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................121

INTRODUCTIONBase of successful business and organisation depends upon the capacity and capabilitiesof adopting changes in business environment. Business environment has been changed indynamic manner (Thomas and et. al., 2013). Advancement and changes have formed the imageof organisation as per recent trends and situations. Continuous changing environment, culture,tactics and methods have changed the definition of organisation. Now a days, organisation whichis flexible enough and convenient to accept changes is considered to be strong and effective.Changes are factors which work as catalyst to organisation in becoming the brand leader andgain customer interest by adopting changes in organisation. This report defines the impact ofchanges on organisational structure and strategies. There are different drivers of changeexplained in this report which put their impact on leadership, team and individual behaviour. .This report is formed on the basis of two organisations with same type of businesses likeStarbucks and Costa. TASK 1P1. Comparison between different organisational operational strategies after adopting changesOrganisational changes define the concept of business operations and management whichare changed and formed as per the present trends, technology, culture, market tactics andcustomer interest (Carter and et. al., 2013). It is required for any organisation to acceptfavourable and beneficial changes in organisation to take advantage of changing trends. Itconnect the organisation with present situation and provides opportunities to make newcustomers with making a strong bond in existing customers. There are two organisations likeStarbucks and Costa which are operating its restaurant chain in various places and destinations. StarbucksStarbucks is one of the organisations of America which provides coffee and refreshmentservices to public of United States. Grodon bowker, Jerry Baldwin and Zev Siegl found thisorganisation in 1971 at Washington, United states. It started business from the streets ofWashington fresh roasted whole beans coffees. From the same, it has achieved large milestonesand spread its coffee shop chain in more than 50 countries with operating in more than 15,000stores across America.Costa 2

Costa is one of the famous and successful coffee shops and tea centres which is runningits coffee shop chain in more than 31 countries. Costa coffee was established in 1971 by thecosta family which runs their coffee shop by providing roasted coffee beans and special Italiancoffee on the streets of London. It is one of the growing coffee shops in the UK that is currentlyoperating in more than 3400 stores in various countries. Costa recently expanded and introducedits coffee shop chain in India too. It comes on second position after Starbucks and has largecustomer base and market share in the UK. Below are strategies differentiated with respect to Starbucks and Costa coffee shop whichadopted change policies to accelerate their type of business to the next level:StrategiesStarbucksCostaCompetencybased strategiesThis is one of the organisationswhich analyses interest and tastesof customers with keeping theirpreferences on top andimplemented their plans. Itsproducts were not categorised andrated separately before. afterimplementing change strategies itbecome eligible to get categoriseits product as per its customerspreferences. Starbucks provideshot and cold beverages, roastedbeans, sandwiches, salads, icecreams, wraps, etc. Its productsare divided as per the calories andingredients in same. It changed itsmenu card and categorised itsoptions as per customerrequirements and preferences. As any other coffee shop, Costa Coffeealso deals in teas, infusions, chocolates,iced and frescato. Its products andelements were already bifurcated. Theonly thing which was required tochange was its charging policy. It wasunable to estimate customer’srequirements and their needs whilemaking coffee and teas. Demands andrequirements differ from customer tocustomer. It was the reason in front ofowners that how extra charges couldlevied as per the requirement and needsof customer. They adapted productchange strategy and introduced newflavour, variants as skimmed, full fatand soya milk as well as divided thecost as per variations. Pricing strategiesBeing a brand name andinternational market, it had highThis is one of the coffee shop chainswhich is cost effective and an3

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