Understanding and Leading Change - Travelodge Assignment

UNDERSTANDING AND
LEADING CHANGE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Drivers and impacts of change and its affects on organizational strategy...............................1
2. Overview of company case studies..........................................................................................2
3. SWOT/PEST analysis for each case study to determine drivers of change............................3
4. Impact of change and influence of change and its effects on organizations' operations and
strategy.........................................................................................................................................5
5. Change affected individuals, leadership and team behaviour..................................................6
6. Minimized the impact of change and appropriate models to procedure change efficiently....7
TASK 2............................................................................................................................................8
1. Introduction to the case study organization.............................................................................8
2. Application of force field analysis to determine opposition and support for change..............9
3 different barriers to change and there influence in decision-making and leadership.............10
4 implementation of the change and its success........................................................................11
5 Apply different leadership approaches to dealing with change in a range of organisational
contexts......................................................................................................................................12
REFERENCES..............................................................................................................................15

INTRODUCTION
Understanding and leading change is very important for business organization as it helps
to manage change and working environment according to it (Al-Haddad and Kotnour, 2015).
Change make negative and positive impact on firm, sometimes it permits workers to learn
something new, allow them to learn new skills and explore new opportunities in ways that at
long last benefit for company. On the other side it makes negative effects on workers'
performance as well as company and decrease their profitability. The present report is based on
H&S and Travelodge company both are belongs to different sector in UK. This study explains
drivers of change and impacts of change on organizational strategy and also describe the case
studies of two different organizations. PEST analysis for each case study to determine drivers of
change and impact of change on each company and its effects upon organization's operations and
strategy. It justifies affect of change on leadership, team behaviour and individuals and ways to
minimised the impact of change and proper models to procedure change efficiently.
TASK 1
1. Drivers and impacts of change and its affects on organizational strategy
Change drivers is the external or internal pressure that shapes change to the company. It
includes change to plans, products, operations, designs and strategy.
Internal drivers of change including, resources, dissatisfaction of employees,
inventions, capabilities and motivation.
External drivers of change including consumers, investors, technology, competitors and
government.
All the above drivers of change impact business as well as their financial performance,
for example due to lack of talented peoples it effects on company working abilities and market
reputation. This driver of change mostly influence on operational efficiencies and lower down
the productivity, it brings many changes within firm which is not appropriate for progress in
marketplace. On the other side dissatisfaction of workers is considers as internal driver of
change, that put pressure on firm to also make changes in their existing working structure. Job
dissatisfaction is refers to negative and unhappy feeling about work environment that impact on
business growth and position. Due to dissatisfaction, many employees switch to better job
opportunities and required the best working environment around workplace. It may pressure on
management to make some changes in its current environment of workplace which is beneficial
1

for retaining talented peoples. Capabilities refers to the workers abilities to perform the given
tasks or work expected to required standards. Due to lack of employee capabilities management
take better decision and change its training and development plans (Espedal, 2017). Very few
staff members perform work badly, fail to accomplish task and make mistakes, which effect
operational efficiency the most, it can be shows as impact of change.
Due to all drivers it affect on organizational strategies and management plan, in which
they need to deal with them via making effective strategies and using different suitable tools. For
example, to improve the performance of workers manager need to make the best training and
development program that helps to enhance the working abilities of persons.
Moreover, business competitors is one of the external drivers of change that effect the
whole business operations and current plans or strategies. Management must analyse the strength
of their business rivals and take decision to raise their position better than others in marketplace.
On the other side when company need to expand their business in another country in
order to increase profit in which they require a lot of money for the same, without business
investors they cannot be able to do so. It impacts on their current capitals expansion procedure in
which management make some changes in order to run system effectively and make the best or
unique plans that are able to attract the investors towards them.
In context of organizational strategy, drivers of change effect the firm as well as their
current plans for example without investors company cannot be capable to expand business,
without skilled people they cannot be able to accomplish task appropriately all these components
affect organization in which management must create new strategies for the same in order to
betterment.
2. Overview of company case studies
Case study-1
Travelodge Hotels Limited is the private firm operating in hospitality and hotels industry
in UK. Company is placed as the second biggest position in United Kingdom budget hotel area
measured by number of bedrooms and number of hotels (Alvesson and Sveningsson, 2015).
They operate their business in many countries which effects due to some factors. There are many
drivers of change that make effects on firm and its range of operations. For example, in 2011
organization cannot be able to cover debt repayments and they recorded the debt of £517 which
impact on their market position and reputation in hospitality sector. Financial restructuring is
2