Understating and Leading Change : Report
Added on 2020-07-23
17 Pages5400 Words73 Views
Leadership ManagementProfessional Development
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Understanding andLeading Changes
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Comparison between different organizational operational strategies after adopting changes.....................................................................................................................................................1P2 Measurement of internal and external drivers of change on leadership, individuals andteam.............................................................................................................................................4P3 Evaluate how to minimize negative impact of change on organization................................6TASK 2............................................................................................................................................8P4 Barriers which effect the change and affect leadership decision making strategies..............8TASK 3............................................................................................................................................9P5 Application of suitable leadership style in organizational context........................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONIn present scenario, changes are significant for the business in which they easilyimprove their quality performance. For this effectively implement is one the important taskfor the enterprise because it is relate with the overall success in market place. Changes aretake place in business entity at fast speed which directly impact on its performance level(Ayyagari, Grover and Purvis, 2011). Along with this changes in business environment,culture, methods and strategies are directly impact on the overall image of the company. Inpresent time, every business having flexible nature in which they easily implement all thechanges and get positive results. With the help of this organization enhance their brandimage and increase customers base towards its services. Present report is based onunderstating and leading change which helps in improving the performance of the company.Along with this, it also discussed about impact of changes on business structure. In thisvarious drivers of changes which directly impact on leadership, team and individuals is alsomentioned. Furthermore, report is discussed with two different organization in samebusiness such as Starbucks and Costa. This report is also discussed that how to reducenegative impact on the business organization in order to enhance goodwill of enterprise.TASK 1P1 Comparison between different organizational operational strategies after adoptingchangesOrganizational changes are rapidly take place within the business which affect theoverall performance of the company and also impact on its methods and strategies. It isrelated with operational and management concept because it include market trends, culture,technologies, tactics of market, customers preferences and many more. Along with this,change is an act as well as process which is more effective to improve the performance levelof the company and also define something different within the organizational activities. Allare continuously changed so that it is more important for the company to effectivelyunderstand and implement within their activities which leads in defining positive outcomes.Along with this it is significant for business to adopt all the favourable and positive changesin order to take more advantage for enhancing their performance level at market place. Allthe changes relate with current situation in which it define better opportunities to the1
company (Berry, 2011). It also aid in increasing customers base by maintaining betterrelationship with new customers. In this context there are two different organization whichdeal with same industry such as Costa and Starbucks. Both are operate their restaurant invarious location. Starbucks: Starbucks is one of the biggest and popular American restaurant which operate theirbusiness in various location in which they offer coffee and refreshment services to theircustomers in order to get their higher satisfaction. This restaurant found by Grodon bowker,Jerry Baldwin and Zev Siegl in 1971 in US. In the initial stage they operate their businessform the streets. Now they offer their services in more than 50 countries and generate largerevenue. Costa:Costa is also biggest and famous restaurant which provide services to theircustomers in different areas in order to generate high revenue. They operate their coffeeshop in more than 30 countries and invite large number of customers by delivering betterproducts. It was founded by costa family in 1971 in which they offer roasted coffee beans inLondon streets. In present time they operate more than 3400 stores in different locations.Now costa is also expand their business and set their shops in India also. They has largenumber of market share in UK and also take second position in market place by deliveringquality services to their customers. Along with this there are some strategies in both organizational context in whichthey adopted changes to expand their business in market place are as follows:StrategiesStarbucksCostaCompetencybasedstrategiesIt is one of the effective strategies inwhich organization analysis theircustomers taste and preferences andprovide then their servicesaccordingly. Products of Starbucks isnor separate before but theyimplement some changes strategiesand divide their products in variousCosta coffee shop is also famousrestaurant in which they offer teas,chocolates, frescato and many moreproducts in market. They changetheir charging policies within theiroperational activities. In this theyuse product change strategy inwhich they introduce new and2
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