This report discusses the importance of customer relationship management (CRM) and how digital technology can be used to enhance customer relations. It analyzes Optus Pty. Ltd's strategies for CRM and the use of social media for building customer loyalty. The report also covers the implications of digital technology tools for systems and processes and strategic customer management.

OPTUS Aim

This report seeks to understand how organisations use digital technologies such as apps, websites and social media to enhance the organisations’ CRM and relationships with its customers.

Learn how to enhance customer relations with digital technologies, social media, and websites. Read about Optus Pty. Ltd's strategies for customer relationship management.

Understanding Customer Relations - Desklib

Understanding Customer Relations

This article discusses the role of digital technology in managing customer experience and improving customer service. It highlights the importance of CRM systems and how they can be used to track sales records and purchase behavior of individual consumers. The article also provides insights on how Docklands Academy can use digital technology to make their International food event successful. The references section includes books and journals related to the topic.

Implementing Digital Technology in Managing Customer Experience

Digital customer experience management

This article discusses the impact of digital technology on business and the use of social media as a business tool. It explores the meaning of social media, its importance in reaching a large audience and building brand image, and the development of social media platforms. The article also discusses the technological platforms and software used in social media, and how different types of businesses and organizations use social media. It concludes by highlighting the effectiveness of social media as a business tool.

Digital Technology and Business

This presentation by PI Data Metrics covers digital marketing strategies and tools, including SMART objectives, IMC messaging, and lead generation techniques. It also discusses popular digital marketing channels such as Instagram and LinkedIn.

Marketing

Digital Marketing in Practice - Individual Report and PowerPoint Presentation

Professional Development

Data Science and Big Data

Induction - Understanding and Enhancing Customer Experience

This document presents an integrated marketing plan for NBN Co. Ltd., a government company in Australia that aims to connect the country and provide fast broadband access at an affordable price. The plan includes a situational analysis, communication objectives, strategic communication plan, promotional mix, implementation timeline, and control mechanisms.

Understanding Customer Relations

Implementing Digital Technology in Managing Customer Experiencelg...

Digital customer experience managementlg...

Digital Technology and Businesslg...

Digital Marketing in Practice - Individual Report and PowerPoint Presentationlg...

Induction - Understanding and Enhancing Customer Experiencelg...

Integrated Marketing Planlg...

Implementing Digital Technology in Managing Customer Experience

Digital customer experience management

Digital Technology and Business

Digital Marketing in Practice - Individual Report and PowerPoint Presentation

Induction - Understanding and Enhancing Customer Experience

Integrated Marketing Plan