Employee Retention Strategies at McDonald's

This assignment examines how McDonald's can effectively address employee turnover through various strategies. It explores the importance of motivation techniques, flexible working arrangements, and training & development programs in enhancing employee satisfaction, productivity, and overall retention within the organization.

EMPLOYABILITY SKILL
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Table of Contents
EMPLOYABILITY SKILL.............................................................................................................1
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
1.1 Own responsibility and performance in the organisation......................................................4
1.2Evaluation of own effectiveness against objective.................................................................5
1.3 Make recommendation for improvement..............................................................................6
TASK 2............................................................................................................................................7
2.1Development of solution to work based problem...................................................................7
2.2 Explanation about communication process...........................................................................7
TASK 3............................................................................................................................................8
3.1 Explanation of the role of people play in a team...................................................................8
3.2 Analysis of team dynamics....................................................................................................9
3.3 Suggestion about alternative ways to accomplish task in team.............................................9
TASK 4..........................................................................................................................................10
4.1Evaluation of tools for developing better solution...............................................................10
4.2 Development of strategies for resolving particular problem...............................................11
4.3 Evaluation of impact of implementation of strategy...........................................................12
CONCLUSION..............................................................................................................................13
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INTRODUCTION
In every business organisation, employees plays very crucial role through which firm can
easily attain its determined success and results. In the absence of skilled and talented human
resources, no business enterprise can run its business activities and function. Thus, company’s
success is largely depends upon employees performance. Effective skilled and talented
workforce assists in achieving objective in an effective manner (de Guzman and Choi, 2013).
The following report is going to provide a depth knowledge and understanding about employee’s
skill and ability and the criteria through which they can easily gain high success in the company.
The importance of motivation techniques has been also addressed in this report with respect of
McDonld. In addition to this, various strategies of problem solving and time management has
been also discussed in this report. Moreover, team working and team dynamic has systematically
defined with respect of cited venture.
TASK 1
1.1 Own responsibility and performance in the organisation
Employability skill is kind of ability and efficiency in the human resource through which he/she
can able to accomplish organisation objective in an effective manner. Employees requires to
attend those personality development programs and training program through which they can
able to improve their employability skill and quality.
McDonald is the world largest food retailing corporation which have major objective is to
delivery high quality food product and services to customer and acquire large market share. It
aim is to increase high profitability and attract large numbers of customers toward firm. Thus
being a marketing manager in the cited firm i have various roles and responsibility toward
organisation. My major role is to increase the sales of product and services so as company can
increase its profitability (Ju and et.al.,2014). For this objective, i require to develop effective
marketing strategies and tactics so as large numbers of customer can attract toward business
enterprise. Being a marketing manager i have major responsibility top introduce product and
services of company in the market so as customer can attract toward firm. In addition to this, i
have another responsibility to develop marketing campaign with the use of internet. In the
today’s era internet and social media is best platform of marketing and promotion so my another
responsibility to develop such promotional strategy on the social media and internet through
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which I can develop brand own image on the internet. In order to feel this objective, I require to
develop effective technical skill. Within the cited firm i have another responsibility toward my
subordinate. I am liable to develop effective team and coordination among team member so as
they can effectively attain their target. With help of communication, leadership, technical,
coordination and analytical skill i can easily fulfil my entire roles and responsibility in the cited
venture. But my major and most important responsibility to increase market share and
profitability of company by deliver attractive and impressive product and services and satisfy
their needs and expectation.
1.2Evaluation of own effectiveness against objective
As per the above discussion it has been ascertained that in the McDonald company, being a
marketing manager i have various kinds of roles and responsibility toward firm. In order to fulfil
these all obligation i need to analyse myself so as I can assess my major strength and weakness
against determined objective. I have analysed that I have effective communication skill through
which I can influence and convince customer. With help of effective communication skill, i can
also effectively lead my marketing team and easily provide my knowledge and information to
them. In addition to this, i have also effective coordination skill which assists me in improving
my collaboration with my marketing team (Benson, Morgan and Filippaios, 2014). By use of
this trait, I can able to manage high level workload in an effective manner .In order to attain the
determined objective, i have also analysed in my personality that i have effective time
management skill because i have manage lots of customers in a single time in the market.
Furthermore, various kinds of marketing project can easily managed by me. However, i have
lack of technical skill through which i am unable to prepare marketing report and record .i have
responsibility to develop marketing campaign and promote McDonald product by use of social
media and internet but lack of technical skill i am unable to use computer. In addition to this, i
have also analysed that i have lack of presentation skill through which i am unable to give power
point presentation in team meeting. Moreover, i have lack of decision making power through
which i can not take frequent and fast decision related to marketing and promotional activities.
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1.3 Make recommendation for improvement
As per the above discussion it has been ascertained that i have various strength and
weakness in my personality being a marketing manager of McDonald corporation. There are
some of the area where i need some improvement so as i will effectively perform my duties and
responsibility. I have analysed that i have lack of technical skill through which i unable to
prepare record and marketing campaign by use of computer and internet. In order to improve
technical skill i should attend training and development classes or i can also do diploma in
technology. By this i can learn various methods, concept and criteria to operate computer and
other equipment in the company (Jones, 2013). In addition to this, i have lack of decision making
power through which i am unable to take the decision related to marketing strategy and policies.
In order to solve this issue, i should attend personality development workshops so as i can learn
various criteria to survive business as a leader. In order to improve presentation skill, i should
attend training and development classes so as i can learn the ways to interact with large numbers
of audience and give presentation.
1.4Motivational techniques
Motivation is a process under which leader or manager in the company appreciate,
recognise, encourage employees performance and their efficiency can measures by monetary and
non monetary rewards. It is very important aspect in McDonald because with aid of motivation,
manager can easily enhance the level of performance and productivity of business. McDoanld
manager can consider Herzberg theory of motivation under which employees can satisfy by two
factor that is hygiene factor and motivator factor. As per the Hygiene factor, employees can
motivated by effective salary, fringe benefits, compensation, bonus, perquisites ,incentive,
attractive pay etc. In the other hand as per the motivate factor, employees can motivate by
recognition, appreciation, promotion, increment, high responsibility, higher status etc. If
McDonald consider this theory of motivation in the company then it will effectively motivate anc
encourage its workforce for higher productivity and performance. With help of motivation
techniques, corporation can boost up business growth and profitability because employees can
encourage to increase their quality and speed (Rosenberg, Heimler and Morote, 2010).
Generally, company can motivate its human resource with help of monetary and non monetary
motivation techniques. In the monetary rewards, corporation should provide attractive salary
package, incentives, fringe benefits, perquisites, compensation, bonus etc. On the other hand in
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the non monetary reward, manager should provide higher responsibility, promotion, higher
status, increment etc.
TASK 2
2.1Development of solution to work based problem
Work based problem is that situation through which business process and working
criteria of employees can negatively influence. Thus, firm’s quality and productivity can also
decrease. In the McDonald, the major work based problem is high level of employee turn over
due to the ineffective working policies and low wages. This is major reason behind the
employees turn over. Now company manger is responsible to identify the reason behind the issue
and find out the best strategy and alternative solution. In order to solve this work based problem,
manager can use the several stages which are as follows-
 Analyse the actual problem- In the first stage, manager is to identify the actual situation
of work based problem in the organisation. In this stage, manager is responsible to
analyse current situation of workplace and identify the reason through which issue has
been arisen within firm.
 Understand the reason behind the situation- After analyse the work based problem, in
the next stage, manager can understand the actual reason behind the situation. He/she will
understand that why this kinds of work based issue arisen at workplace.
 Find alternative ways to solve the issue- After understand the actual reason behind the
situation, in next stage, manager will find out the alternative option to solve this issue.
The alternative option and solution must be relevant to the situation and suitable for
entire workforce as they can easily understand (Chevallier and et.al.,2012).
 Implementation- In the final stage, manager of McDonald can implement the solution
over the problem in the organisation.
2.2 Explanation about communication process
Communication is very important aspect in every business organisation through which
various functional department like human resource, marketing, administration, finance,
information technological can share their information and data with each other. In a simple term,
while one person transfer his message and information to another is known as communication.
With help of various medium like internet, mobile phone, email, letter, application, notice, fax,
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conference, manager can convey information to employees. In the McDonald company,
communication assist in transforming information to various functional department. There are
major two kind of communication that is verbal and written communication. Verbal
communication is that when person transfer his message by use of word, mobile phone, face to
face interaction is known as verbal communication. On the other hand while person use any
document and write the message on document that is written communication. While top
management requires transferring information to middle level department then they use
conference, team meeting etc (Deci and Ryan, 2014). If an employee requires communicating
top management then they can use business letter, email, fax, application etc. In order to
announce the information at board level then top management can use seminar and conference.
2.3Identification of time management strategy
In the McDonald Company, in order to attain the objective within a time period then time
management is very important for every employee. In order to accomplish the given target
within a time period, employees must use the following time management strategies-
 Develop a systematic planning and schedule- It is one of the best and important time
management strategy which every employees should use in the company. In this manner,
employees should develop a systematic planning and schedule for work under which
prior work should be set according to their priority and time scale (Brookhart, 2012).
One by one all assignment should be set and planned according to timing. This strategy
will help on accomplishing task within given time period.
 Minimize interruption- This is another important time management strategy through
which employees should not use interruptive things while they working in the company.
According to this time management strategy, individual should not use that things which
create disturbance at workplace like mobile phone, chatting, game etc. This strategy aids
in improving the speed of working and assist in accomplishing task within time period.
TASK 3
3.1 Explanation of the role of people play in a team
Team working is the best criteria of working within organisation under which all team
member works together for accomplishing some specific assignment within a time period. Each
member in a team have different skills and knowledge through which they have allotted different
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responsibility and role. But all member in a team must have work together in order to achieve
one specific target. They all have to follow the rules and regulation of team and they are not
supposing the break team policy and practices. As per the Belbin theory, team have nine roles of
individuals that is segregated into three major pasts that is action oriented, people oriented and
thought oriented. In the people oriented, team member must have ability to develop healthy
relationship with each other and support each other for accomplishing task. On the other hand
according to action oriented, all member must have ability to facing challenges in a team and
create some creativity and innovation to accomplish task(Vance, Siponen, and Pahnila, 2012).
As per thought oriented, individuals in a team must use some creative and innovative idea,
thoughts and suggestion to solve specific difficulty in team.
3.2 Analysis of team dynamics
Team dynamic is a term which defines different skill, knowledge, ability, capability and
potentiality of team member in a team. This diversity defines the team dynamics because each
team member have their own criteria of working and knowledge about the task so they have
different views, opinion and suggestion regarding working in the team. . Team dynamic refers to
the unconscious, psychological force that affect the direction of team’s behaviour and
performance. In order to understand the team dynamic concept, tuckman model is the best theory
of team development under which team have four stages that is forming, storming, norming,
performing. In the first stage of forming, all team member comes together and try to understand
each other behaviour and nature. In the next stage, storming, they started to become familiar with
each other by sharing their likes and dislikes (Ifinedo, 2012). In addition to this in this stage , all
member better understands each other and develop a strong relationship. In the next stage
norming, all team member started discussion about the task and assignment. In this stage,
policies, practices, system, criteria of working, methods and concept of working also discussed
by team member. They decided the way through which they start and end the target. At the last
stages while entire process of working is complete and target has been achieved then they wind
up the team.
3.3 Suggestion about alternative ways to accomplish task in team
As per the above discussion it has been ascertained that there are several stages in a team
through which all member come together and perform their roles and responsibility to achieve
target. Following are some ways through which team working in a McDonld can better perform-
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 Open communication- This is one of the best criteria through which team working can
improve in the cited venture. With help of this strategy, each member can able to know
team practices, policies, strategies and criteria of working. Under this way ,team leader
should allow all member for open communication so as they can share their personal
issues, suggestion, conflicts, views with each other. This criteria in team can improve
motivation level of employees because they can able to share their personal feeling with
each other through which issue can easily resolve.
 Coordination and support- In order to develop an effective team working with in a
company, proper coordination and support is very important. By proving proper support
and coordination, team member can easily resolve their issue and manage high level
workload easily (Kistruck and et.al.,2013). This will assist in improving healthy
relationship with each other.
 Participation in the decision making process- In order to develop a effective team, a
team leader must invite all employees in the decision making process so as they can share
their views, suggestion, problem and opinion with each other. In addition to this, by use
of this way, team leader can also able to find various new idea and creativity to make
improve criteria of team.
TASK 4
4.1Evaluation of tools for developing better solution
McDonald is a retail food company which have various branches in the world. It have
major objective is to deliver high quality of food product and satisfy customer needs and wants.
Its entire operation is largely depends upon the employees working and their performance. In the
recent time, cited firm is facing the issue of high level employees turn over due to ineffective
wages, salary and inappropriate working practices. Thus, many of the personnel’s has been leave
the company (Carr, 2014). This thing has directly influence firm profitability and productivity. In
order to solve this issue, manager have major roles and responsibility. By use of his
communication, leadership and motivation skill he/she can easily solve this issue. In addition to
this, manager requires to change and adopt effective and suitable business structure and system.
Following are a systematic problem solving process which have includes several stages-
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 Analyse business environment- In the first stage of better solution, manager requires to
analyse entire business environment under which he/she assess company’s internal
condition like employees performance, existing business policies, culture, structure,
system etc.
 Understand the actual problem within organisation- After analysing the entire business
environment, in the next stage, manger should understand the actual problem within
organisation through which there is high level employees turnover.
 Identify the reason behind the problem- Once manger identify the actual issue within the
corporation, in the nest stage, manager identify that what is actual reason through which
employees are leaving the company. In this stage, manager understand the reason behind
the problem situation like either they have not satisfy their salary, working hours,
working practices or another other reason.
 Find the alternative solution- One the manager of McDonald has successfully understand
the actual reason behind the problem of employees turnover then in the next stage,
manager find out the alternative solution for problem In this stage, manager search the
best and appropriate strategy through which he/she can satisfy employees and retain
them within firm for long time like training and development, motivation tool, health and
care programs, flexible working practices etc (McCoy and et.al., 2012).
 Implementation- Once the manager of cited venture has successfully founded the best
alternative solution for problem , in the next stage, he/she can implement within the
company. The solution must be suitable for all employees as well as company’s structure.
 Feedback- Once the solution of problem has been implemented within the organisation
then in the nest stage, manager can take feedback from each employees. The major
objective for taking feedback is to identify that whether employees are satisfy from the
strategy or not. In this stage manager just wanted to know that implemented solution is
best and appropriate for corporation or not.
4.2 Development of strategies for resolving particular problem
In the McDonald company, firm is highly facing the issue of employees turnover through which
entire profitability and sales if company has been decrease. This has negatively influenced
company’s growth and progress. Company can resolve the issue by proper planning and strategy.
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In this manager, manager have major role to understand the issue and find out appropriate
solution over the problem. Cited firm can use various strategies for resolving problem. These
strategies are as follows-
Motivational tools and techniques- As it has discussed that McDonald employees are highly
dissatisfied from company policies, practices, ineffective rewards etc, Thus company is facing
high level employees turnover problem. With help of attractive monetary and non monetary
rewards, company can retain employees for long time. Manager should appreciate and recognise
employees for their efficient performance in the organisation and provide them attractive
incentive, fringe benefits, bonus, compensation, perquisites so as they can motivate and retain
within company for long time (Koziolek 2010).
Training and development- This is another important strategy to retain employees and decrease
employees turn over. With help of training and development programs, company can provide an
opportunity to workforce for enhancing their knowledge, skill, ability, capability and efficiency
of working. This will aid in increasing their motivation as they activity performance their
assignment. With help of training, not employees can retain within company but also firm’s
profitability and productivity can increase.
Flexible working practices- This is another effective strategy to overcome the employees
turnover. Under this strategy, company should adopt such policies and flexible working practices
through employees can take their work from home or any other place which is far from office
(Mikolajczyk and Schmid, 2005). By this flexible working practices, employees can able to
manage their personal and professional life. With help of this, employees performance and their
quality of working can also increase because they can easily manage their high workload
situation.
Health and welfare programs-This is another effective strategy to retain employees within
organisation for long time. In order to reduce employees turn over in the McDonald ,
management should organise employees health and welfare programs so as they can take some
relaxation and space in their professional life. With assistance of health and care programs,
employees have opportunity to improve their health by various activities like yoga, meditation
etc. In the high workload situation, by use of these activities and programs, human resource can
manage their frustration and stress of high workload.
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4.3 Evaluation of impact of implementation of strategy
As per the above discussion it has been ascertained that McDonald can easily and
smoothly manage and decrease employees turn over problem within corporation .With assistance
of these above strategies, employees can effectively motivated and encourage for high
productivity and performance. As company has given opportunity for flexible working through
which employees are able to manage their work from home or any other place which is far from
office. With help of flexible working practices, employees has able to increase their quality of
working and they can also easily manage high workload situation at workplace. While,
employees quality of working and performance has been increase then automatically entire
process of business and growth will increase (Smith and Shields 2013). This will assist in
improving profitability and productivity of firm. This will also develop a strong brand image in
the market as customer can able to get more standard quality of food product and services. With
help of motivation techniques and tools, employee are motivated and encourage for taking
initiative for higher responsibility and performance in the organisation. They provides new
innovative idea and creative suggestion to manger for improving more performance of business.
With help of motivation reward they can encourage for taking initiative for higher performance
and responsibility. Among the workforce competition can increase because each one wants to be
recognise and appreciate in front of manager and top management in the corporation.
CONCLUSION
Employability skill is kind of ability and efficiency in the human resource through which
he/she can able to accomplish organisation objective in an effective manner. From this entire
project report it has been concluded that with help of motivation tools and techniques,
employee’s performance and quality of business can easily improve in the McDonald. It has
been also concluded that team working is also beneficial for cited venture thorough which it can
improve healthy working relationship at workplace and entire speed of business growth and
process. It has been also concluded that McDonald should organise training and development
programs so as its workforce can enhance their skill, knowledge, capability, ability and skill in
the company. In addition to this, flexible working practices should provide company to
employees so as they can manage their personal and professional life in an effective manner.
This will assist in improving the quality of working and productivity in the organisation.
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REFERENCES
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