Understanding Hospitality Industry

This presentation discusses the trends and impacts of external factors on the hospitality industry, focusing on Hotel Crowne Plaza. It covers topics such as political and economic factors, SWOT analysis, product and service factors, current and potential trends, and the responses of Hotel Crowne Plaza. The presentation concludes with the importance of evaluating changes in operations.

Understanding Hospitality
Industry
PROJECT 2

Table of Contents
Introduction
Critical impact of external factors on business
Critical impact of external factors on business
• Factors impacting on product and services of Hotel Crowne Plaza
• Critical evaluation of implication of current and potential trends affecting hospitality
industry
• Ability and responses of Hotel Crowne Plaza to current and potential trends
• CONCLUSION
• References

Introduction
This presentation talks about hospitality industry and its trends.
This is based on Hotel Crowne Plaza which is providing
services in different countries under hospitality industry. In this
presentation, there is discussion about, impact of external
factors on organisation growth and development.

Critical impact of external
factors on business
Political factor talks about government policies such as tax policies,
employment policies, etc. In London political factor is stable and
government promotes hospitality industry, hence it is easy to
operate business but proper rules and regulations have to be
followed.
Economic factors say about GDP, inflation rate, etc. of the country.
Economic growth of London is high as there are many people
come to visit this country. Hence in this case operating hotel is
easy and more profitable.

SWOT analysis of hotel Crowne Plaza and
its influence on decision making process
SWOT analysis is the study of internal positive as well as weak
factors which affects business growth and expansion. SWOT
analysis of Hotel Crowne Plaza is as under-
Strength- They have good brand image in market through which
they can expand easily. But managers have to frame policies
through which best and satisfactory services can be provided
which affects decision making.
Weakness- Hotel Crone Plaza have low marketing strategies due
to which some discounts and offers, so in this case managers of
hotel have to frame policies and alter decisions to overcome
with it.

Factors impacting on product and services
of Hotel Crowne Plaza
There are different factors which has to be considered by managers
of Hotel Crowne Plaza which affects business growth and
development such as pricing strategies, competitor’s policy,
new and innovative marketing strategies, change in consumer
demand, etc. These are the factors which impacts on products
and services of hotel.

Critical evaluation of implication of
current and potential trends affecting
hospitality industry
There are many changes which are taking place in current market
such as change in demand of consumers, market strategies,
taking feedback, employee engagement, wider scope of
hospitality operations, expansion of business, different strategies
for operating in different countries, etc.

Ability and responses of Hotel Crowne
Plaza to current and potential trends
Management of Hotel Crowne plaza is adaptable to these current
trends. They have knowledge about external market and perform
actions in lieu of it. But there are some factors as well which has
to be considered for getting more better outcome. These are the
trends which are taking place in current market and in order to
maintain good bard image in market, it is essential these factors
have to be understood ad implemented in organisation.

Conclusion
From the above discussed presentation, it is clear that there are
many changes in current market trends in hospitality industry
which has to be considered. When there is proper and
appropriate communication with workers, then it is easy to
understand policies implemented. But at the same time if
changes in operations are required, then it is essential for
managers to evaluate change with its positive and negative
outcome.

References
Bavik, A., 2016. Developing a new hospitality industry
organizational culture scale. International Journal of
Hospitality Management. 58. pp.44-55.
Chen, M. H. and Lin, C. P., 2015. Understanding corporate
philanthropy in the hospitality industry. International
Journal of Hospitality Management. 48. pp.150-160.
Hwang, J. and Lyu, S. O., 2018. Understanding first-class
passengers' luxury value perceptions in the US airline
industry. Tourism management perspectives. 28. pp.29-40.

Thank You