Understanding hospitality industry

Understanding
Hospitality Industry

Contents
PROJECT 1.....................................................................................................................................1
INTRODUCTION.......................................................................................................................1
Define different types of businesses within hospitality industry.................................................1
Organisational structure of hotel Crowne Plaza and its inter- relationship of different
departments..................................................................................................................................1
Direct and indirect impact of hospitality industry on UK economy and country which it
expands........................................................................................................................................2
How global, franchising and licensing development contributes in economic worth of
hospitality industry......................................................................................................................2
Range of different operational roles in Hotel Crowne Plaza.......................................................3
Skills required for different roles at Hotel Crowne Plaza and current shortage in the market....3
Contemporary factors driving skills shortages and high labour turnover....................................4
Impact of skills gaps on Hotel Crowne Plaza and recommend valid solution............................4
CONCLUSION............................................................................................................................5
PROJECT 2.....................................................................................................................................6
INTRODUCTION.......................................................................................................................6
Critical impact of external factors on business............................................................................6
SWOT analysis of hotel Crowne Plaza and its influence on decision making process...............7
Factors impacting on product and services of Hotel Crowne Plaza............................................7
Critical evaluation of implication of current and potential trends affecting hospitality industry7
Ability and responses of Hotel Crowne Plaza to current and potential trends............................8
CONCLUSION............................................................................................................................8
REFERENCES................................................................................................................................9

PROJECT 1
INTRODUCTION
Hospitality industry covers wide range of operations which they can operate as accommodation,
dinning, conference hall, banquet halls, etc. Hence this is one of the major growing sector in
industry. As per change in demand and requirement of consumers, it is important for
management of hospitality industry to understand and evaluate it. There is complete and specific
information about consumer demand, so it is important to provide them it (Walsh, Chang and
Tse, 2015). This report is based in Hotel Crowne Plaza which is big brand under hospitality
industry and provides lavish services to consumers. In this report, there is discussion about
different business covered under hospitality industry, structure of hospitality industry and inter-
relationship among different departments. It also provides information about operational roles
and contribution of hospitality industry in local, national and international level. This also
provides information about different range of operations within hospitality industry and skills
required for performing operations properly.
Define different types of businesses within hospitality industry
There are different types of hospitality operations which provides consumer satisfactory services
which they want as per their demand. Hospitality industry covers hotels, motels, restaurants,
conference halls, etc. Hotel is the organisation which provide facility for staying, dinning,
playing and others. There is different rating in the hotels, as much as it rates it will be expensive.
Motels are the places which are at highway roads and it contacts two cities. This is used by
people for the purpose of refreshment in between travelling (Walsh, Chang and Tse, 2015). They
provide food and resting areas to consumers. Restaurants are the destination which serves with
varieties of food to consumers, so people go ask for their favourite food. Conference hall is the
place which is large space provided for fair, meeting, exhibition or any other event. These are
some differ types of hospitality organisations in industry satisfying different needs of consumers.
Organisational structure of hotel Crowne Plaza and its inter- relationship of different departments
Organisational structure of hotel Crowne Plaza must be divisional because there are many
departments working together for providing satisfactory services to consumers. This is the way
through which operations are divided among different departments and they have to work one
after another. This is the way through which consumers at hotel Crowne Plaza also aware about
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