Understanding Hospitality Industry Report

UNDERSTANDING
HOSPITALITY INDUSTRY

TABLE OF CONTENT
PART 1............................................................................................................................................3
1. INTRODUCTION.......................................................................................................................3
2. Different types of business within the hospitality industry.....................................................3
3. Structure of the hospitality organization and reviewing the interrelationships of different
units In the department................................................................................................................4
4. Discussing the direct and indirect impact of the hospitality industry on UK and US economy
.....................................................................................................................................................4
5. Analysing the global growth, franchising, licensing development has contributed to the
economic growth in the hospitality industry...............................................................................5
6. Investigating the range of the different operational role in the cottage in the wood..............6
7. Skills required for the roles and the current skills shortages...................................................6
8. Analysing some factors driving skills shortage and high labour turnover in the hotel...........7
9. Analysing the impact of skills gaps on hospitality businesses and suggestion to address the
skills gaps.....................................................................................................................................7
10. CONCLUSION..........................................................................................................................8
PART 2............................................................................................................................................9
(covered in PPT)..........................................................................................................................9
REFERENCES..............................................................................................................................21

PART 1
1. INTRODUCTION
Hospitality is a broad category of the fields which provides the various services that
mainly includes hotels, motels, resorts, restaurants, theme parks, and much more. Hospitality
industry is main goal is to provide the enjoyable experience to all the customers and the guest.
Whether it comes from eating, relaxing in the luxurious spa or getting a good rest away from
home, helps in making sure that each guest must be taken care. The cottage in the wood is the
unique Michelin starred restaurant with the rooms combining ben Wilkinson with the natural and
stunning rooms.
This report will give the detail about the different types of business within the hospitality
industry and discussing the variety of products and services being offered, also examining the
range of the operational and functional departments in The cottage wood, furthermore discussing
the contribution of the industry in the local, national, and international economics, also
discussing the different operational roles within the hospitality industry, lastly examining the
skills required for the roles within the hospitality industry and current shortage of the skills.
2. Different types of business within the hospitality industry
The cottage in the wood offers variety of the business in their industry mainly include
Accommodation: these are the group of rooms, buildings being offered by the industry
where the guest can live and stay. It is very important for any tourist who travel from one
destination to another. Accommodation are mainly provided into service where the overnight
stay services are provided. In this the maid services, room cleansers services, and drinking
services and non service accommodation are those where tourist cater for themselves. Mainly the
camping, cottages made of the entirely recyclable wood, wit the rooms attached with the baths

except the toilets, the shower area made out of wood. It mainly provides the luxury style of
garden rooms to cottage rooms.
Food and beverages services are being offered by the hotel which provide the restaurants
services, cafe bars, banquet services, poolside barbecue services. These services provide to the
customers by preparing, serving the beverages and the food to the customer and guests.
Various entertainment services, the travel and tourism business is also operated by the cottage
wood, also offering the environmental plan certification packages with sustainable environment.
3. Structure of the hospitality organization and reviewing the interrelationships of different units
In the department
The cottage in the wood is structured, moved and located in the middle of the England,
with the stunning views of forest valley, within the mountain rage. The forest hosts the variety of
wildlife including deer and red squirrels (Floričić, 2020). The organizational structure of hotel
depends on the various factor like employee structure, union, place, government norms. The
hotel restaurants consisting the rooms is recognized with the award of tourism taste of Columbia.
This cottage is featured with the good food and hotel guide. The interrelationship with the
different units the cottage in the wood. In cottage in the wood the department are classified into
three categories mainly operating and revenue production department (laundry, restaurant),
operating and non revenue (personnel, security).
 The sales and marketing department are interrelated with each other as the marketing unit
of the hotel industry encourages the hotel in developing the relationships with the guests,
peers, suppliers, and partners for maintaining the loyalty for their business which results
in increase in the sales of the rooms, cottages. As marketing can be done by using
websites, online presence of the industry of the hotel which increases the sale.
 The house keeping and the front desk office department are interrelated with each other
as the front desk office is constantly reporting to the house keeper regarding the checked
in and checked out rooms, about the VIP arrivals, special arrangements to be made with
the request of the guests.
 The financial department and the marketing department are also interrelated in the hotel
as the financial department will provide the finance for running the hotel, for marketing..
Marketing requires the finance for promoting the hotels online and offline.

4. Discussing the direct and indirect impact of the hospitality industry on UK and US economy
Tourism has direct and indirect impact on the economies, based o the structured culture, sector it
mostly impacts the economy of various countries. Direct impact of the hospitality industry
generates the positive impact on the UK and US economy.
Employment generation : The tourism and the hospitality sectors provides and generates
the employment through number of avenues. It includes the hotel staff, tour operators, cooks.
The travel and tourism sector is a leading creator of the employment throughout the world. In
UK employment is 8.3% of the total employments contributing towards 663,000 of jobs since
1998. But the US economy was affected by covid and results in the loss of jobs, with an average
of 534$ million in the earnings over 12000 jobs every day.
Impacts in the Supply of the goods and services the hospitality and the tourism activities
supply the goods and services to the various hospitality businesses also the UK and US economy
is impacted by the retailers in the tourist destinations in selling their products directly to the
consumers. Also the hospitality enterprises contribute to the national income which has the
directly impacted the economy of the UK and us as these enterprises contribute in the national
income through the taxes, a generates revenues for the national or the local governments.
The hospitality industry also impacts the investment in the infrastructure which further
impact the economy as expanding of the hospitality industries the requirement of the
infrastructure increases which uses the investments in the infrastructure either through the private
and the public sector which affects the economy as a whole (Akron and et.al., 2020) With the
investments it has sustained the 43000 jobs across construction, furniture manufacturing and
equipment. There are indirect impact also for the hospitality industry is it induced on the total
economic contribution to the GDP in the hospitality industry. Which contribution 1.5 million in
the UK and in US this sector contributed to 10.4% to the global GDP.
5. Analysing the global growth, franchising, licensing development has contributed to the
economic growth in the hospitality industry
The global growth and the franchising is contributing in the hospitality industry as
through franchising the hotel industry gets independent hotels which benefits the marketing
power of the great brands or the companies. It benefits the hotel industry with the franchising
provide the access to an established brand, marketing and loyalty programmes, information
sharing, and the support systems. Also, the wide reservations systems aimed at supporting the

development of the franchise business. Franchise outputs are increasing up to 5.8%. Further
more this helps in creating the job, and payment of the taxes which results in developing the
economy as a whole. The various licensing and registration processes being required by the
hospitality industry mainly the police licences for hotel, health and trade licence, business
registration, fire safety permit, Bar licence, food licence. By adopting thee license the businesses
will be safe by the inspections and the enforcement of the law of all the concerns. Which further
results in the development in the economy as a whole.
6. Investigating the range of the different operational role in the cottage in the wood
There are various roles in the operational department in the cottage in the wood are:
food production department is also known as the kitchen sector. This operational department is
responsible fir the actual preparation of the food item. The cook, kitchen porter, and kitchen
manager are the main important roles in this unit. This operational department in the cottage
wood ensures that cooking of the food must takes place in the hygienic environment and the food
safety rules must be followed strictly.
Front office department these departmental person and the staff of this department are the first
person who come in contact with the hotel guest. This department is responsible for ensuring that
the guest are welcomed in the professional, polite and in the friendly manner. Front office
department of the hotel deals with the complaint of the guest and seek the relevant information
regarding the hotel.
Moreover, the housekeeping and the maintenance department are also there in the hotel where
the role of housekeeping department is to maintain the cleanliness, public are back-area and
surrounding, toilets, health club, spa area all are taken care by housekeeper of the hotel, in the
maintenance operational department the role of the individual in the cottage in the wood t
mainly ensures that all the facilities and equipment’s must be maintained in the good condition
and should function smoothly for reducing the risk in the interruptions of running the hotel.
7. Skills required for the roles and the current skills shortages
Housekeeping manager major role is to organise, plan and develop the overall operations
within the hotel industry or any company. The major responsibility of housekeeping manager is
to manage operations like cleaning room, maintain furnishing, hospitality and overall day to day
activities of housekeeping department (Mackenzie, Kilpatrick and Akintoye, 2017). They
supervise the work to their staff member and other team member of department. For example-