Understanding and Leading Change in Clothing Retail Industry: A Comparative Analysis of Marks and Spencer and Zara

Understanding and leading
change

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
An overview of the Marks and Spencer......................................................................................3
Overview of Zara.........................................................................................................................3
2) A SWOT analysis for each case study to identify the drivers of change................................3
3) An analysis of the drivers of change, showing similarities and differences between the
organisation’s approach and ways in which the change in the market will affect the
organisation’s strategy and operations.........................................................................................6
4) An evaluation of how the changes affect organisational behaviour of both individuals and
leaders..........................................................................................................................................7
5) An evaluation of how the impact of change was minimised and the application of
appropriate models applied to plan for and process change effectively......................................8
Critical evaluation of the long term implications of change........................................................8
Recommendations for change management................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
A business field requires to evaluate and analyse each and every business function to run the
organization at definite level. Understanding and leading the change is a process where an
individual business prepares the areas to meet the problems and issues that comes and can be
change by implementing the relevant strategies. The report will illustrate the concept and brief
about the leading change at the organization where at first a comparative analysis will take place
between two organizations which are Marks and Spencer and Zara where both companies are
clothing retail organization (Trujillo-Cabezas, 2020). From implementing this analysis, it will
help to understand the changes and business function in definite manner.
MAIN BODY
An overview of the Marks and Spencer
The company Marks and Spencer is a multinational clothing retail organization located at
London, United Kingdom where it is mostly deals in clothing, beauty product, home care and
food products as well. The company mostly keeps their focus on providing the best products and
services to the customers from where they can be able to increase their customer scale and can
leads the company at successful level. Thus, the company uses different kinds of strategies to
develop and grow their organization in definite manner and can obtain the effective results and
outcome.
Overview of Zara
The organization Zara is a Spanish retail company deals in apparel wear where it is having the
specialised in fast fashion market which includes clothing, accessories, shoes, beauty and
perfumes whereas the company is sub-organization of the largest company Inditex. However, the
company is headquartered at Arteixo, Spain.
2) A SWOT analysis for each case study to identify the drivers of change
Swot analysis of M&S
Strength
The company M&S is one of the powerful
retail industry where it is quite good at
providing the quality, convenience and wide
range of products from where the people or
Weakness
The company is a multinational organization
where the company has a responsibility of
fulfilling the needs and requirements of the
people and customers from where the company

consumers do not have to obtain difficulties
and can buy the products easily (Pereira,
Pugliese, Montevechi, and et.al., 2018). The
company has their own branded labels from
where it is a strength for the organization and
can be able to obtain the effective results and
outcome. Also, the company provides the
variety of the products from where the
consumer does not have to look out at various
places to fulfil their needs and desires.
is not that much able to give the satisfaction
the customers where they are facing issues in
providing the satisfaction to the customers
which is considered as weak point. Also, the
company is weak at supply chain scalability
where they are having a poor scalability of the
supply chain management. thus, the company
is required to improve their supply chain areas
to grow and develop the company effectively.
Opportunity
The company M&S can have a great and huge
opportunity to grow and develop their business
at higher level in the Asia where there is a huge
demand of ethnic and traditional wear and
apparels where they have a great opportunity to
develop themselves effectively. the company is
able to provide the needs and desires of the
people from where the company can have a
huge opportunity to approach and attract the
consumers in definite manner and can be able
to increase their customer scale definitely.
Threat
The M&S company is having a threat due to
high competition in the market area as there are
many companies who have started their
clothing and apparels business and also
providing the new services and bringing the
innovation in the fashion industry from where
the company I shaving threat of being
substituted and can obtain the difficulties to
survive in the market at definite level.
However, the changes and regulations in
political and government laws and legislation
from where the company can get the issue and
threat of not able to grow and develop the
company at effective level.