Comparison Report of Organisation - Pepsi and Coca-Cola
Added on 2020-06-04
12 Pages3626 Words49 Views
Understanding and LeadingChange
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Impact of changes on organisation's strategy and operations................................................3P2 Impact of internal and external drivers of change on leadership, individual behaviour andteam.............................................................................................................................................5P3 Measures taken to minimise negative impact of changes n organisation..............................6TASK 2............................................................................................................................................7P4. Different barrier of change and their influence on decision making....................................7TASK 3............................................................................................................................................9P5 Leadership theories that help in dealing with changes in company.......................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness operates in society and there are many alteration places in environment. So it isimportant a for manager to analyse market and make modification. Changes are complex sosometimes there is requirement to changes plans and policies (Doppelt, 2017). Occurrence mayhave positive as well as negative impact on business operations. In this report comparison isdone between two organisation i.e. Pepsi and Coca Cola. This two companies acquire largemarket share of soft drinks. This can happen because they keep changing their policies to providesatisfaction to consumer. In this report response towards change and its impact are discussed.This report also discuss leadership theories as leadership is the main component while makingalterations. There are internal as well as external factors that affects leadership skills of manager.There are barriers that hurdle in adopting changes and hence leader has to make strategies tonullify effect.TASK 1P1 Impact of changes on organisation's strategy and operationsOrganisation run in a society have to consider both profitability and social welfare factors. Ifcompany works only for sales maximisation then it impact on their sustainability so it is vital forcorporates to adopt ethical practices in their working culture. Compliance with all legalrequirement along with rational strategies help company in running their business and face all theuncertainties in business procedures.Leaders and managers has to has to considered all the opinion of different individuals inorder to work effectively and efficiently . Coca-cola and Pepsi are two organisation engaged inFMCG sector both enjoyed dominant position in soft drink and beverages industries (Fullan,2014). Some of the internal external drivers also impact on coca-cola and Pepsi performancewhich stated below:BasisCoca-colaPepsiPricing strategiesCoca-cola is a multinationalcompany diversified theirbusiness at all over the world.Main objective of organisationis to maintain quality standardin their product and givingPepsi consider largestcompetitor of Coca-cola andboth company come withdistinct variety in their productsegment. Pepsi USP is thatflavours provided in cold
them a wide variety in softdrinks which satisfy theirneeds. Policies related to pricedecided by top level on thebasis of external competitorstactics because this phenomenaeither increase the sale andreduce the demand ofcompany products.drinks by organisation issweeter as compare to Coca-cola. Pricing policy ofcompany is similar to Coca-cola but there are somechanges in their strategies thatdistinct them from others.Marketing strategiesCompany marketing team usesvarious promotional tools inorder to create awarenessabout the product throughsocial networking. Targetaudience of this company isyoungster so theiradvertisement based on themwhich create long lastingimpression on public.Pepsi generally usedsponsorship tool and endorsedcelebrity for the promotion oftheir products. Management ofcompany capturing marketwith the help of articles, socialmedia and magazines indifferent regions.ProcessAlmost company capture 200countries having their business. For improving theirperformance they adopt onlinetechnology for saving stafftime and consumers also.This company still followsame procedures I.e. providingproducts through variousoutlets. The company stillbelieve in face to faceconversations with customer inorder to understand thefeedback of consumers.
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