Understanding and Leading Change in Morrisons: Impact, Drivers, and Barriers

This report discusses the impact of change on Morrisons' operations and strategies, identifies changes in organizational behavior, explores barriers to change, and their influence on leadership decision-making. The report also includes a force-field analysis and measures adopted by Morrisons to reduce the negative impacts of organizational behavior.

Understanding and
Leading change

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Organisational example and there impact on organisation operations and strategies.................3
TASK 2............................................................................................................................................5
Describe of all those ways in which external and internal drivers of change impact on team,
leadership and individual behaviour...........................................................................................5
TASK 3............................................................................................................................................9
Different barriers related with change and their influence on the leadership decision-making..9
TASK 4..........................................................................................................................................10
Leadership approaches to deal with the organisation context...................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The term leading change within organisation consists of inducing new changes or
modifications in business policy, culture and technology which improve or enhance organisation
performance. The primary purpose of inducing changes with in business is to expand the market
size and also to maximise organisation productivity for accomplish all organisational objectives
and goals in specific time-period. Change is crucial for business as this helps to accomplish
existing opportunities, retain-competitive-edge and to move forward in the market through
adopting flexible policy of business (Alavi and Gill, 2017). The selected organisation for this
report is Morrisons which perform their work in the retail industry. Moreover, this report
highlights on change impact on organisation operations and strategies, identify of changes in
organisation behaviour and the barrier at workplace that impact on decision-making.
TASK 1
Organisational example and there impact on organisation operations and strategies
Changes perform an important role for an organisation and they work with motive of
business performance and growth especially, to achieve existing opportunities in market. Change
formulate appropriate strategy, trend and structure at workplace. In this report, there are two
organisation is selected which is Sainsbury's and Morrison and they both sale clothes, food-
products and other essential retail products to customers (Boyatzis and Cavanagh, 2018). Some
of the changes that impact on company operations and strategies of business are mention as
follow:
Sainsbury Change take place
in organisation
Drivers of change Impact on
organisation
strategy
Impacts on
Operations
Strategic change Sainsbury's
manager
formulate new
strategy for the
market. With new
strategy
Social Factor is
one of the major
driver of change
for Sainsbury.
This impacts on
organisation
strategy as if
products are not
market according
to society
Some
modifications and
changes are also
identified in
company
operations as

management
perform work in
an organised
manner that
match with
company
operations.
requirement. It
results this is
complex for
management to
retain for longer
period
now productivity
of Sainsbury
products is
improved.
Structural
changes
With understand
of current market
scenario, this is
identified that
technology is
induced in
company
operations so the
structure is
improved and
match with
changes
according to
technical stages
of company
operations.
The current
market scenario,
consider that
TECHNOLOGY
is one of the
major reason to
induce changes in
company
operations.
Organisation
strategy is also
impacted because
now technology is
engaged in
company
operations. So
strategy is
formulated as per
current technical
systems.
On the other side,
change in
company
operation consists
of engage
technology to
manage all task
with current
methodology.

Morrison's Change take place
in organisation
Drivers of change Impact on
organisation
strategy
Impacts on
Operations
Operational
changes
This refers to
those
modifications
which take place
among the
organisation
systems and
operations.
Economical
factor is one of
the major driver
that demonstrates
change in the
business.
Impact of
company
operations also
relates with
business strategy
as this aids with
company
positions.
Organisation
operations are
impacted because
now company
business is
changed with
business factor.
Formulate of new
systems
The current
market scenario,
require new
systems that are
more sustainable
and effective for
business.
ECONOMICAL
factor is one of
the major driver
for change and
this is because
Morrison's
management
require new
systems that are
The strategy of
the company is
impacted and this
is because change
in systems
introduce overall
new process steps
and strategy for
On the other side,
business
operations are
also impacted
because new
systems generate
steps according to
their

economic and
productive.
company system. performance.
TASK 2
Describe of all those ways in which external and internal drivers of change impact on team,
leadership and individual behaviour
Each kind of change whether small or large in the micro or macro environment impacts
on the organisation such as leadership, teams and individual behaviour is affected. Along with
this internal and external drivers which impact on organisation operations are understand through
induce of PEST and SWOT model (Cardno, 2016). Some of them are mention as follow:
PEST- This comprises of four factors that includes political, economic, technological and social
and also, PEST is considered as one of the most important method to understand the macro
environment. Some of them are mention as follow:
Political- This assess about the government policies, regulations and rules that impacts
on the organisation business. Political factor has most important role and this consists of all
factors that impact on operations and functions if work is not managed in proper manner.
Economical- The economical factor include interest rate, economic growth,
unemployment and financing capabilities that impacts on performance and growth of business.
The improved economic conditions aids to enhance overall business factors because developed
economy help individuals and business both for earn sufficient amount of money.
Social- The term social factor include growth, population, health and age related factor
which are followed by a particular society. Demographics and cultural factors are the best
example to understand the social factor.
Technological- Digitalization and virtual environment factors are the main perspectives
and it include all those sections which is used to introduce technology in organisation (Caton and
Mistriner, 2016). Also, technology perform an important role for retail business because it speed
up the company functions and operations.
Change Internal-
external
Impact on
leadership
behaviour
Impact on
team/
departmental
behaviour
Impact on
individual
behaviour
measures to
minimise
negative impacts

Political External driver The current
example of
leadership
behaviour
relates with
induce of all
those
actions
which is
used to
perform
work in a
proper
manner.
Team
behaviour is
impacted
because of
the
government
rules and this
is because
retail market
depend on
teams.
Government
rules
impacts on
the
individual
behaviour
because
now they
have to
work
according to
the decided
rules.
To minimise the
negative impact
management of
organisation is
focused towards
implement of all
those sections
that are effective
to follow.
Economica
l
External driver If economic
factor not
support the
organisation
than the
leadership
behaviour is
also
impacted as
they face
difficulty for
offer
appropriate
monetary
rewards to
individuals.
Team-
behaviour is
impacted
due to
economic
factor
because
difference in
salary of
workforce
create
conflicts
among team-
members.
Decrease in
inflation
impact on
the
individual
behaviour
because this
also reduce
their
incomes.
To calculate
negative factor
management
considered
towards
implement of
appropriate
budgets for
improve
company
performance.
Behaviour Internal Factor Authentic Behaviour of Individual To control the

al change leadership is
adopted by
the leader
and this is
because it
helps them
to perform
all work in
an organised
manner.
the teams is
also
impacted
and this is
because
individual
adopt those
factor that is
important to
stay.
behaviour is
impacted
due to many
factors and
in context of
new method
change in
system
create
problems
for
individuals.
negative impact
management
considered that
they keep all
individual
motivated to
perform their
task in a
systematic
manner.
SWOT Analysis
Strength
 High and effective performance is a
major strength of the respective
organisation. This aids management to
increase their business size which also
enhance the revenue system for
business.
 Morrison's induce and develop strong
cash flow so it demonstrate their
financial strength of business.
Weakness
 No existence of the organisation
products on digital platform identify as
weak section for business.
 Less engagement of workforce in the
company also identified as a weak
section for the organisation. Due to this
it is complex for business to manage
and complete their work in the decided
time period.
Opportunities
 With increase in the demand of organic
and healthy products the sale and
revenue of retail stores is increased. So
unexplored market perform offer
opportunities.
Threats
 One of the major threat related with
retail store is that change in company
rules and regulations create complexity
for business.
 Engage of the technology in retail-store
is identified as one of the challenging

 Online business and to engage the
organisation in E-commerce sections is
considered as an upcoming opportunity
for business.
factor that create problems for business.
So change in technology is also
identified as a threat for business.
Measures adopted by organisation for reduce the negative impacts of organisation behaviour
Morrison's adopt all those changes which are related with organisation behaviour and for
reducing the negative impact Burke Litwin Model is adopted by management which is mention
as below:
Burke Litwin Model- This is identified as one of the most effective model which engage all
major essential factor which aids an organisation to ascertain all those features that aids business
to improve their workplace (Coghlan and Shani, 2015). The main focus of this model is to
improve or maximise the organisation behaviour that leads the engaged workforce for perform
their work with more efficiency. Along with this the Bruke Litwin Model support management
to monitor the external environment of business and this helps manager to identify upcoming
threats and opportunities which helps to manage work according to the decided situation.
Mission and strategy is also understand through this system and it helps to perform work
according to decided vision. On the other side, leadership also results that management develop
new and effective way which leads to complete the task by motivate all workforce and this also
reduce the impact of changes from business.
TASK 3
Different barriers related with change and their influence on the leadership decision-making
Force-field analysis is used to formulate or develop an effective framework which helps
for analyse the variances between the restraining as well as driving forces. From the perspective
of respective organisation this is understand that manager assess and introduce all those forces
which are important to make effective and appropriate decisions for business. Along with this the
main objective to induce the five-force field analysis is to decide whether, management continue
with company strategy or they have to introduce changes within business that give more strength
to the individual goals (Fagerström, 2021). Some of the changes which is related with adoption
of five-force field analysis are mention as follow:

 Change in the substances- The first objective is to define and understand all changes
which is related with changing substances. This also helps for analyse the company
situations through which existing perspectives of environment is match and understand
with analyse of all tools and techniques that helps management for achieve the expected
results. Also, manager understand and analyse all environmental factors that helps to
implement and adopt changes in minimum time-period.
 Identify of the changing forces- This ascertain about the driving forces and it helps to
restraining all those situations which work in favour as well as against the changes. It
results that Morrison's workforce identify that both forces perform an important role
which aids to implement changes in an easy manner and also to adopt right forces for
organisation.
 Identify of force against alterations- With eliminate of all forces and by select the
appropriate one this is easy for management to select right and appropriate results
because selected approach aids to complete all task in an effective manner. Morrison's
authorities make effective changes through select right alterations.
 Score Assigning- According to this step, manager assign scores related with each force
which is based on their impact (Head and et, al., 2018). At the initial level management
define that by giving rating to each factor this is easy for management to decide the
appropriate plans which generate effective plans for business.
 Evaluation and Execution- The focus of this step is to induce all those forces as well as
plans which aids management to generate desired outputs from business. Moreover, by
evaluation of all forces this is easy to induce all those sections that are more effective and
also better for the workforce for make right and appropriate decisions for business.
Barrier related with changes
Low and poor communication skills- Communication gap generate major barriers and
due to this it is complex for business to perform their work. Example- Indirect communication
between the management and workforce results that this is difficult for the Morrison's to achieve
their goals and objectives. On the other side, when the engaged workforce identify the ineffective
communication with the team-mates or colleagues than this is complex for them to perform the
work with the mutual approach (Mackey and et, al., 2018). This impacts on the decision-making

of Morrison's because due to no communication this is complex for leaders to influence
workforce for follow the selected decisions.
Negative attitude of workforce- When changes are induced within the organisation than
workforce or engaged employees learn new ways and methods to complete work. But sometimes
changes creates difficulties for the individuals. Therefore, this is important for the Morrison's to
participate among all those factors that is used for accomplish high success in organisation. It
impacts on decision-making because negative attitude towards adoption of change delay in
organisation functions. This results that it is difficult for the business to start operations with new
strategies.
TASK 4
Leadership approaches to deal with the organisation context
Change take place within the organisation with different methods and this includes
almost all those steps that introduce new functions and operations in business. In the present
scenario, due to Covid-19 conditions this is difficult for the management to perform their work
with same practices and policies. Therefore, the manager of Morrison's apply new and different
leadership style that focus on company practices which are effective for current market scenario
(Nelson-Brantley and et, al., 2018). The changes introduce by management considered towards
the adoption of new methodologies, modify work-style of workforce, introduce new management
systems and this leads towards complete of all work with changes. Lewin's change management
model is implemented by the management of Morrison's and with engage or use of all three steps
which are unfreeze, change and refreeze. This is easy for organisation to adopt the changes that
introduce new methods which helps to improve overall productivity of business.
Type of change Current impact on the
company
Desired Impact
Implement of new
methodologies
The current practices is not
designed according to the
pandemic conditions. So
Morrison's manager introduce
new business practices which
helps to overcome from
The existing impact related
with business factors consists
of all those systems which are
used to improve the current
performance and this also
helps to achieve the desired

current situations. This
impacts on all systems of
business due to which this is
difficult for manager to adopt
sudden changes within the
business.
impact which is to introduce
new policies and
methodologies for performing
all work in a manner that helps
for overcome from pandemic
conditions in an easy manner.
To improve the work mode of
workforce
With the analyses of current
market scenario, this is
understand that employees are
demotivated to perform their
task and this is because Covid-
19 impact on health of the
individuals (Nelson and Luetz,
2019). So they afraid to work
in the open environment.
The current informative
aspects helps to induce skilled
and capable workforce who is
able to complete the task in an
organised manner. Also, this
helps to introduce new skills in
work-premises that maximise
company productivity.
Improve Leadership
authorities
With analyses of the current
situation especially, pandemic
this is understand that
authorities perform an
important role to minimise the
problems for workforce. This
impact on company
productivity as this enhance
organisation workforce
performance.
Desired impact of the
leadership authorities consists
all those perspectives which
increase company
productivity. On the other side,
this increase overall
performance which aids
towards complete of all work
with new practices.
Participative leadership- One of the most effective leadership style of an individual is
participative leadership style. This consists to participate among all factors that helps for engage
the all ideas and thoughts for improve overall work-performance (Nguyen and et, al., 2019). The

major perspectives related with business aids towards satisfy of engaged employees needs
because this helps to perform work according to decided goals and objectives.
Advantages- This help the individual for build collaboration that helps to perform work with
better team-behaviour and spirit. Moreover, this helps to motivate the persons by engage of the
skilled workforce.
Disadvantages- The major drawback of participate leadership consists of all those factors that is
used for bring creativity among business. Lack of communication skill is one of the barrier and
disadvantage of organisation.
CONCLUSION
With the analyses of above report, this is concluded that change perform an important
role for an organisation and this aids management for complete all operations and functions
according to current trend. The organisation consists of all those approaches through which
better and effective results are considered by management and it generate impact on the
organisation operations and strategies. Along with this internal-external drivers of change and
their impact on the team and individual helps to understand all those perspectives through which
company performance is improved through perform work according to decided goals. In the last,
Lewin's change management model is implemented because this helps to induce and
implemented new approaches and methods to perform work with new methodologies.

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