Understanding Operations and Logistics in McDonald's

Understanding
operations and
logistics

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Operations is defined to the strategy employed by entity which affects all production
aspects. Similarly, logistics refers to efficient flow as well as storage of commodities from origin
to consumption point (Liu and Lee, 2018). Operations management is associated to conversion
of labour, materials, etc into merchandise in best efficient manner for the purpose of maximising
profitability together with productivity. Operations and logistics are key aspects of supply chain
management which is related to planning, organising, maintaining and supervising contexts such
as production or provision of services.
To understand about operations and logistics, McDonald's is chosen company. It is a fast
food business which was established in 1940 by Richard along with Maurice McDonald in
California, US. The organisation have world's largest chain of restaurant by revenue and
operations. It is popular for its cheeseburgers, French fries, soft drinks, desserts, breakfast items,
wraps and hamburgers. The essay highlights about two areas that are new product as well as
managing quality. It also includes corresponding concepts or theories for the areas.
Consideration towards triple bottom line are also made in the essay. At last, recommendations
are given about the ways to improve business performance.
MAIN BODY
McDonald's is well recognised and popular restaurant chain having headquarters at
Illinois, United States. It is leading food service corporation which maintains its competitive
benefits through managing operations, logistics and continuously creating new products for
adding in its menu. The entity performs its operations in multiple nations that enhances its
customer base for its products. It operates through franchisees and provides quick service
restaurant for managing sophisticated delivery system. The two selected areas areas are
managing quality and new product development. Managing quality is defined as the act to
oversee all tasks, activities and workings which should be accomplished for maintaining
excellence at desired level. In McDonald's, managing quality needs ongoing improvements in
products and menu to meet needs of customers in constant manner. It not only emphasis towards
quality of product and services rather also focus on means to attain them. It requires all
stakeholders in company to work together for making improvements in processes, services,
culture and products of entity itself. At same time, the other area is new product or service
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