Managerial guidelines for social media

Running Head: UNDERSTANDING PUBLIC RELATIONS
UNDERSTANDING PUBLIC RELATIONS
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UNDERSTANDING PUBLIC RELATIONS
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Executive Summary
Kodak being the camera giant in 1990’s claiming almost 90% of film and 85% of camera sales in
the U.S (Osterman & Romer, 2014) is now facing quite a harsh blow with the world going digital
with its camera technology. Thus Kodak today is much more concerned with reviving its
position in the market by bringing back the essence of film technology and aiming to increase the
sales of Kodak films by at least a margin of 30% in the next quarter.

UNDERSTANDING PUBLIC RELATIONS
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Table of Contents
Introduction:....................................................................................................................................3
Discussion:.......................................................................................................................................4
Objectives of the Campaign:.......................................................................................................4
Target Audience:.........................................................................................................................4
Key Message:...............................................................................................................................5
Suggested Tactics:.......................................................................................................................5
Conclusion.......................................................................................................................................7
References:......................................................................................................................................8