Understanding the Global Business Environment : Assignment

Understanding the Global Business Environment - Project CW1
Instructions
This is part 1 of a 2 part assessment. You must pass both parts (CW1 & CW2) of the
assessment to achieve an overall pass grade on the module. One part does not compensate for
the other if you do not achieve a minimum of 40% pass on both parts.
Part 1 (CW1) is worth 70% of your total module grade
Please follow the instructions below and use the templates to present your work.

Create a contents page here
Contents Page No
Table of Contents
....................................................................................................................1
The purpose and value of the business functions to organization and its
interrelations with other functional department.......................................4
The purpose and values of different business functions...........................7
Reflection..................................................................................................10
REFERENCES ............................................................................................12

MODULE ASSESSMENT PART 1 (CW1 – 70%)
A. The Value Chain and Business Functions (70 marks total)
In this part of the assessment, you are to complete two short written activities designed to test
your appreciation and understanding of some key business functions. Using the templates set
out on the following pages, use a range of appropriate academic underpinning to explore and
examine the purpose and value of some key business functions. You will be able to choose
which business functions you want to examine (for example, you might choose Operations
Management, Marketing, or Human Resources Management). You can choose any element
of the Value Chain (Porter 1985), whether Primary or Support function/activity.

Note: While choosing a function and business (organisation) for each of the two parts under
section A, please make sure that your answer is not regarding the same function, as well as
not of the same industrial sector.
Your progress in this section will be assessed at the mid-point of the module.
Name of Business Function 1: Total Available Marks - 35 marks
Instruction 1: In 800 – 900 words outline the purpose and value of the business function
(e.g. Marketing, HRM) to an organisation and how the functions link to other functions of
the value chain.
Instruction 2: You must use a minimum of three (3) and not more than five (5) appropriate
academic sources to underpin your work - to be listed at the end of this section and
referenced appropriately within the text (Harvard style).
Answer:
The purpose and value of the business functions to organization and its
interrelations with other functional department.
There are different business functions which are most important and effective for the
business and its growth factors in the event industry (Karakowsky and Guriel, 2015).
Those functions are help to make effectiveness of business in appropriate manner for
success of any event. This section is highlight the main purpose and value of business
functions for event industry. The purpose and values of those business functions are as
follows:
Marketing:
The marketing department of the event industry is plays a very crucial role in their
business. This department is highly required for any business and its impact process. The
main purpose and value of marketing function which is help to create products to
customers as needs and wants of customers and improve upon the ones that already aye
exist to create better values for the customers which is proper analysis of work in
respective manner. This is team important for determining the price of product based on the
research and for launching products into the market in proper manner. The marketing
function is help to event industry to manage new trends in event to attract more customers.
Human resource management:
The human resource management is most important and effective function for business

which is create proper management of human resource in event company. Like event will
happen in this required proper human resource of addressing proper work which is created
great aspects as per division of work (Haynes, Nunnington and Eccles, 2017). The main
purpose and vales of HRM function is for creating, implementing and overseeing policies
between employees and the management of team within the company for great result of
work.
Finance:
Every company and organisation needs a money to manage its work process in proper
manner. Finance is important factors which is properly considers in event industry because
in the event industry is highly required more money for assess work and growth factors.
The main purpose of finance business function is to help people save, manage and raise
money. In this main role of finance department is to be make proper strategy to maximize
values of the firm is the main goals of financial manager (Pawitan, Nawangpalupi and
Widyarini, 2017). This creates a various values for business growth and aspects for
business or events for creates larger pool of customers in proper manner.
Production:
The production is the another business function which is considers in event planning and
industry. This creates a great aspects for business by creating good decoration in any event
by company. This plays an important role in business to attract more customers. The main
purpose of production in event industry I to making sure that about the raw material which
are provided and made into the finishing goods. In that planning is more required because
of proper business functions. Like event manager is take order of any event organize in that
they use different types of raw material for decoration. By using those raw material for
give the best feedback.
Those are the main purpose of different business functions such as marketing, human
resource management, finance and production. Those help to event industry for manage
those requirements in proper manner. This creates more flexibility for effective planning of
organization success in proper manner. Those functions are highly interrelated with each
other which description are as follows:
Marketing with finance:
The marketing department is more important and effective for event industry. That is
interrelated with finance department and have to be close work with finance department.
That is very important and effective (Hamilton and Webster, 2018). Marketing department
is responsible for promote product and service at marketplace and generate money or funds

form market in respective manner and handover to finance department for allocating others
department. Through that finance and marketing department are linked up with each other
in event industry and create more successful work for value chain in global business
environment. Like marketing and sales is the important part of value chain at the global
level because can be organized at different place in respective work.
Finance with human resource:
Finance department is more responsible for the business growth in proper manner which is
created more suitably for event at another place. Finance and human resource both are
interrelated with each other in event company. Finance department need to hire more
candidates for team work in that human resource department is help to hire more
candidates for team work. At the global environment event manager need to consider with
hire effective team work. For finance department allocate money to HRM for organize
campus hiring of candidates at global level. On the other side, at the different country
money is also difference.
Human resource with production:
Human resource and production department is also interrelated with each other in the
company in respective manner. This is created more effective work for company and its
growth factors in the proper manner. Al the global level event organize needs to have
considers with all products and services as per client requirement in proper manner. In that
customers have to make clarity by using raw material management (De Mooij, 2018). At
the global environment company need to hire candidates as per requirement in that human
resource management of hire employees and team for production department. Through that
both departments are interrelated with each other in organization and at global business
environment is like event industry.
Through that those departments are created more flexibility for work is in effective manner
that had been important and effective for work context at global event environment.
Name of Business Function 2: Total Available Marks - 35 marks
Instruction 1: In 800 – 900 words outline the purpose and value of the business function
(e.g. IT, Logistics) to an organisation and how the functions link to other functions of the
value chain.
Instruction 2: You must use a minimum of three (3) and not more than five (5)
appropriate academic sources to underpin your work - to be listed at the end of this section
and referenced appropriately within the text (Harvard style).
Answer:

The purpose and values of different business functions.
Business functions are more valuable or effective for the business and its growth factors.
This section is highlight the different business functions and its purpose for hospitality
sector are as follows:
Information technology:
Information technology is most important and effective part of the business and its growth
factors. This plays an important role in the hospitality industry over the last decade. The
technology has helped to reduce cost and enhance operational efficiency to improve
customers experience and services in company (Martinez-Martinez and et.al., 2019). It is
the use of any computers, storage, networking and other physical devices to create more
effective process. Information technology is more important and effective for hospitality
sector of the business. This creates a more values at global environment because one hotel
is operates in other places for higher growth. In that they required getting information
about work and task for business suitability in respective and effective manner.
Customer services:
Customer services are also important function for the hospitality industry which is creates
more suitability for the business and its growth factors in effective manner. This creates
more effective and larger customer pool for the business in respective manner. This creates
more suitability. The main purpose of customer services is to satisfy needs and wants of
customers and build effective loyalty of customers towards hotels for in to growth factors.
At the global level, customer services are highly important to considers in proper manner
without any sacrifices. Like at the different country customers have requirement with hotel
to serve food as per taste. That can creates problems but hotel manager is considers with
this and follows that than customers are attracted towards business and creates more values
for hospitality sector at global level and context.
Research and development:
Research and development department is more important business function for growth of
company in respective manner. It is the productive investment and aid to survival and
growth of the firm (Kasemsap, 2016). This help to improve existing products and services
in respective manner for effective growth of company in effective manner. This creates
more effectiveness for company and its growth factors in the respective manner. This is
effective and valuable for the business growth and more flexibility for work context.

Through, the research and development department company have to make clear
consideration for business growth of company advancements in respective manner. By
using effective tools in the research and development department to create great pool of
proper information requirement in proper manner. This played effective at workplace in
regards work.
Logistic and supply chain management:
The logistic is the process of planning and executing efficient transportation and storage of
goods from point of origin to point of consumptions. The main purpose of logistic and
supply chain management in the hospitality sector is to meet customers requirement in a
timely and cost-effectiveness manner. This creates more effectiveness for business and its
effectiveness purpose (Brookes and Altinay, 2015). That had been more important and
effective for the hospitality sector is creates more effectiveness for business growth and
other effective aspects for business. This plays a more important role in the hospitality
industry at global business environment in an effective manner. This help to hospitality
manager to coordinate all the efforts of the company to maintain a cost-effectiveness flows
of goods.
Those are the main purpose of different functions which are information technology,
research and development, customers services and supply chain management or logistic
functions. Those are creates more effectiveness for business and its growth factors which
are more considerable for business process. In order to achieve more effective goals, they
have to work closer in respective manner for creating values of chain management for
hospitality sector. Interrelation between different business functions are as follows:
Information technology and research and development:
Information technology plays an effective and crucial role in the business sector and global
level. That is created greater information for business growth and aspects (Schor and
Cansoy, 2019). On the other side, research and development is also important which is
important for hospitality sector for better work context. Research and development is had
to closely work with information technology to create more effectiveness for business and
its growth factors for the business. Research and development department have responsible
for collect proper and important information form market place related to customers needs
and wants. In that manager is taking support from information technology department.
Through that manager R&D manager have proper knowledge of customer requirement for
creating great values for business growth factors.
IT and customer services:-

Both these departments are interconnected as Information Technology department
helps in providing better customers services with the help of new technology
implementation. Information Technology department provides effective websites with the
help of which customers can make complaints or can ask any things if they have quarried.
It also provides Email facilities with the help of which customers care service department
can handle the customer services and respond to their request in short period. It invents and
provides different software that helps in managing customer relationship by customer
service department in Hospitality industry. It is very important to have an effective
communication with the respective customers, for the same Information technology plays
an important part as it helps the customers by providing them a platform where they can
interact with the hospitality industry in order to take services or to have better services next
time. Both the department interact in an effective manner in order to make the customers
satisfied.
Research and development with logistic and supply chain management:
Research and development leads to innovation introduction and development of new
products and services. It helps in development of new products which in turn impose
competitive edge over the functioning and productivity of the business. Logistics helps in
implementation of complex operation into the business which is very useful in transporting
goods from person to the another. Interrelationship between logistics and research and
development is necessary because it helps in finding out the best way to carry out the
operations of the business in order to deliver hospitality services to large number of
customers across the globe (Martínez-Martínez, Cegarra-Navarro and García-Pérez, 2018).
Logistics helps in examining the functional perspective of the company. Research and
development helps in finding the best alternative solution for logistics which in turn
reduces operational expense of hospitality industry ad helps in attainment of goals and
objectives.
B. Personal Learning (30 marks total)
As per the template below, you are to reflect on your overall personal and / or professional
learning during the module.
Please note that this MUST NOT BE a copy of the information provided in other sections.
This self-reflection is looking at your overall learning and how you have developed beyond

individual events or activities. This is about the bigger picture and your learning and
understanding as a business professional.
Instruction 1: In 600 – 700 words outline the key learning and personal development that
you have gained during the UGBE module. This needs to include key learning from
undertaking the Business Simulation (must provide three (3) screenshots from the Business
Simulation accompanied with discussion), together with other areas of your choice. For
example, working with personal tutors, your peer group or the subject teaching. From this
reflection outline future personal development you will need to further enhance your
business acumen and business etiquette.
Instruction 2: You must use at least two (2) and not more than three (3) appropriate
academic references to underpin your work - to be listed at the end of this section and
referenced appropriately within the text (Harvard style).
Total Available Marks - 30 marks
Answer:
Reflection
Understanding global business environment is more suitable for the industry and that is
highly important and effective for the business and environment practices. Those are
creates more effectiveness and knowledge pool for great business aspects. Through, this
module I have learn different important aspects which are more important for the future
growth and its aspects. Here I learn about the different business and its purpose successful
business growth (Namada, 2018). The business functions are information technology,
customers services, research and development and logistic department. Those functions I
have analysis on the basis of hospitality sector. On the other side, I have analysis those
important factors for global business environment in event sector which are marketing,
finance, human resource and production. Those all are important business functions which
are analysis on two different sector global business environment of event industry and
hospitality sector. This creates more larger knowledge and information pool for business
growth.
I have understanding different skills which are more important or understand customers
needs and wants in effective manner. This creates more effectiveness for business and its
growth factors. The business simulation is important part of effective learning through and

in this topic (Beaudry and Szalvai, 2018). I have learned through online platform by using
personal phone and laptop.
Also learn by attending class with teacher which create extra business efforts through
effective learning process.
As well as, also learn through observing different class mates and followers how they
handle work and understand those important thinks in effective manner.
I have to work on my growth for future and success. I have to learn skills is like
communication skill, leadership skill for effective growth and aspects. Those are help to
me for connecting perfect aspects for business and its growth factors and in effective
manner. This creates with regard to work in proper manner (Gadelshina, Cornwell and
Spoors, 2019). I have to learn different laws and regulations which are considers in global
level and also at different aspects in respective manner.
Learning is very important aspect for business and for its growth factors for business and
its success in respective manner. Through that I am able to work and develop my global

understanding towards hospitality sector and event industry.