Understanding the Global Business Environment - Project CW1

Understanding the Global Business Environment - Project CW1
Instructions
This is part 1 of a 2 part assessment. You must pass both parts (CW1 & CW2) of the
assessment to achieve an overall pass grade on the module. One part does not compensate for
the other if you do not achieve a minimum of 40% pass on both parts.
Part 1 (CW1) is worth 70% of your total module grade
Please follow the instructions below and use the templates to present your work.

Create a contents page here
Contents Page No
Table of Contents
....................................................................................................................1
The purpose and value of the business functions to organization and its
interrelations with other functional department.......................................4
The purpose and values of different business functions...........................7
Reflection..................................................................................................10
REFERENCES ............................................................................................12

MODULE ASSESSMENT PART 1 (CW1 – 70%)
A. The Value Chain and Business Functions (70 marks total)
In this part of the assessment, you are to complete two short written activities designed to test
your appreciation and understanding of some key business functions. Using the templates set
out on the following pages, use a range of appropriate academic underpinning to explore and
examine the purpose and value of some key business functions. You will be able to choose
which business functions you want to examine (for example, you might choose Operations
Management, Marketing, or Human Resources Management). You can choose any element
of the Value Chain (Porter 1985), whether Primary or Support function/activity.

Note: While choosing a function and business (organisation) for each of the two parts under
section A, please make sure that your answer is not regarding the same function, as well as
not of the same industrial sector.
Your progress in this section will be assessed at the mid-point of the module.
Name of Business Function 1: Total Available Marks - 35 marks
Instruction 1: In 800 – 900 words outline the purpose and value of the business function
(e.g. Marketing, HRM) to an organisation and how the functions link to other functions of
the value chain.
Instruction 2: You must use a minimum of three (3) and not more than five (5) appropriate
academic sources to underpin your work - to be listed at the end of this section and
referenced appropriately within the text (Harvard style).
Answer:
There are different business functions which are most important and are consider as a
growth factors in an event industry (Karakowsky and Guriel, 2015). These functions are
also help to run a business in proper direction and also attain the define aim and objectives.
The values of those business functions are as follows:
Marketing:
The marketing department of an event industry plays a crucial role in a business because it
deals with promoting company's product and services in market. This is team important for
determining the price of product based on the research and for launching products into the
market in proper manner. The marketing function is help to event industry to manage new
trends in event to attract more customers.
Purpose of Marketing department:
the main purpose of Marketing department is such that it promotes the business and also
drive the sales of its product as well as services. On the other side, having marketing
department within a firm means that to determine the target customers and other audience.
Also, this also involves who you are and producing marketing and promotional material
and marketing is also responsible for producing internal communication using promotional
techniques and sometime it is also serve as a media liaison (Gadelshina, Cornwell and
Spoors, 2019). Through marketing, company also conduct market research that assist to
define the target market and opportunities which further help to understand how the