This report analyzes the factors and frameworks that influence consumer behaviour of Unilever. It includes the consumer behaviour of the Unilever and their frameworks and factors that influence the consumer behaviour.

Summative Assessment 1: Individual Assignment based on Case Study (30% weighting)

Based on a case study, the assignment requires an analysis of how Unilever's brands connect with consumers, with a focus on Dove's 'Campaign for Real Beauty' and its impact on consumer attitudes and loyalty.

Analysis of Unilever's consumer behavior and influencing factors and frameworks.

Factors & Frameworks Influencing Consumer Behaviour of Unilever

This report discusses the consumer behaviour framework and how Unilever applies it to their products such as soap, laundry, and beauty products. It also explains the economic model of consumer behaviours and their effects on price, substitution, and income level.

Consumer Behaviour Framework and Unilever's Economic Model

This survey aims to comprehend the purchasing behavior of the customer about Lifebuoy. It includes the development of a survey instrument, administration processes, data analysis, and key findings. The survey was conducted on 20 consumers, and the primary goal was to understand the factors that influence consumer behavior while purchasing a particular brand of soap. The survey also examined the benefits of using Lifebuoy soap, the perception of Lifebuoy soaps, and the factors that affect the decision of consumers. The subject is Consumer Behavior and Marketing Psychology, and the document type is a survey report.

Consumer Buying Behaviour and Marketing Psychology

This report discusses how Unilever successfully understood factors that could influence consumer behaviour and applied it to market its products. It explains the Engel, Kollet, Blackwell model and factors that influence consumer behaviour. The report emphasizes the importance of understanding customer behaviour towards products or services offered by a company, which results in a major influence over productivity and sales of the business.

How Unilever’s Brands Connect with Consumers

This report discusses how Unilever understands and applies factors that influence consumer behavior to market its products. It includes an analysis of the Engel, Kollet, Blackwell model and the different factors that affect consumer behavior such as psychological, personal, and social factors.

This report analyzes the influences of organizational culture, power, and politics on team and individual behavior and performance. It also explores the content and process theory of motivation and its application in achieving goals. The report further discusses the characteristics of effective and ineffective teams in an organizational setting.

Leadership Management

Professional Development

Organizational Behavioural: Influences on Team and Individual Behaviour and Performance

This document discusses the impact of organizational change on company strategy and operation, internal and external drivers of change, measures to minimize the impact of change on organizational behavior, and different leadership approaches.

Factors & Frameworks Influencing Consumer Behaviour of Unilever

About This Document

Consumer Behaviour Framework and Unilever's Economic Model

Consumer Buying Behaviour and Marketing Psychology

How Unilever’s Brands Connect with Consumers

How Unilever’s Brands Connect with Consumers

Organizational Behavioural: Influences on Team and Individual Behaviour and Performance

Understanding and Leading Change

Factors & Frameworks Influencing Consumer Behaviour of Unilever

About This Document

Consumer Behaviour Framework and Unilever's Economic Modellg...

Consumer Buying Behaviour and Marketing Psychologylg...

How Unilever’s Brands Connect with Consumerslg...

How Unilever’s Brands Connect with Consumerslg...

Organizational Behavioural: Influences on Team and Individual Behaviour and Performancelg...

Understanding and Leading Changelg...

Consumer Behaviour Framework and Unilever's Economic Model

Consumer Buying Behaviour and Marketing Psychology

How Unilever’s Brands Connect with Consumers

How Unilever’s Brands Connect with Consumers

Organizational Behavioural: Influences on Team and Individual Behaviour and Performance

Understanding and Leading Change