This project focuses on the principles of marketing for Unilever's new hair straightening cream in Nairobi market. It includes a brief description of the product, market analysis, key market trends, competitors, current customer attitudes, segmentation, targeting, positioning, and marketing mix. Unilever targets women aged 18-45 who want to attain shiny, straight hair without using hairdressing equipment. The hair straightening cream is a cost-effective and trendy product that is safe for all types of hair. Unilever uses a penetration pricing strategy and promotes its product through various channels, including social media.