Human Resource Management at Unilever: Recruitment, Motivation, and Retention

Human Resource Management

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Describing and critically appraising the recruitment, motivation and retention process at
Unilever:......................................................................................................................................3
How might the human resource activities of recruiting, performance appraisal and retention
related to corporate strategy and culture of the company:...........................................................5
Human resources challenges faced during recruiting, training and managing diverse culture. . .7
Challenges during recruitment process........................................................................................7
Challenges during training...........................................................................................................7
Challenges of HR in managing the diverse culture.....................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Human resource management is one of the most common but most important term for
every business organization, this allows company to remain internally stable as they handle and
manage people and their productivity. HRM activities decide company's future and its growth,
from recruitment to retention, every process need to meet demand of both company and
employee. Business can not avoid effective performance of employee and need to provide
benefit accordingly (Bratton and et.al., 2021).
This study is based on Unilever, this company is one of the largest retail giant with wide
range of product and have ability to fulfil demand of customer. This report will discuss
recruitment, motivation and retention process in the organization. Later this report will discuss
human resource activities that related to corporate strategy and culture of the company. At last
this report will discuss human resource challenges faced by organization in today's world.
MAIN BODY
Describing and critically appraising the recruitment, motivation and retention process at
Unilever:
Human resource is one of the most important thing for every business organization as this
allow company to handle and manage their staff and allow them to increase their productivity.
Unilever have stable human resource process that allow them to grow rapidly and achieve
success in the market (Gilani and Cunningham, 2017). There are certain HRM process which
Unilever undertake for their business growth, these are:
Recruitment process: recruitment means bringing people on board, this is process is crucial for
every business organization. From attracting to on boarding employee, HR have responsibility to
focus on company's betterment. Unilever have strong recruitment experience that allow them to
identify need and scan talent in the labour market, this company have standard process of on
boarding talent in the organization, these are:
Hiring need: at first every company need to identify need of hiring, this simply means why
company need people. Unilever always look for skilled workforce that help them to boost
company's performance, for example if there is need in hiring more employee that means
company is significantly growing.
Talent search: every business organization try to search talent in pool of skilled worker,
Unilever is one of those companies who hire talent in recruitment process. This company have