Effective Recruitment, Selection and Motivation Strategies at Unilever

HRM Project
Cover Page

ABSTRACT
Human resource department plays a vital role within the organisation as they are the
one who selects the most suitable candidates for the organisation. Motivation is the most
important factor which should be present within the organisation to make the work done by
others and productivity of work keeps on improving. The challenges faced by management at
the time of recruitment and for keeping employees motivated could be overcome by
implementing some effective strategies which is being discussed within the report.

Table of Contents
ABSTRACT..............................................................................................................................................2
Introduction...........................................................................................................................................4
Discussion and Analysis.........................................................................................................................4
Company’s Existing Recruitment Strategy...................................................................................4
Company’s Selection Procedures.................................................................................................7
Company’s Existing motivation....................................................................................................8
Challenges Identified Within the Recruitment, Selection and Motivation Strategies..................9
Recommended Improvements and Justifications......................................................................11
Conclusion...........................................................................................................................................12
References...........................................................................................................................................13

Introduction
Resource management refers to performing certain functions such as planning,
allocating of resources as well as people in order to achieve objectives of organisation. The
human resource department have to make efforts to do easy for hiring employees (Abbasi and
Et. AL., 2022). With this, the recruitment process is considered as the positive process as
number of employees are being selected but the process of hiring is considered as negative
because few candidates are only selected and rest are eliminated (Agarwal and Teotia, 2021).
The chosen organisation for preparing this report is Unilever which is a Public Limited
Company dealing in consumer goods. The organisation was founded in 1929 by Willian
Hesketh Lever. There headquarter is in England, United kingdom and use to serve across
world. This report comprises of recruitment polices and well as strategies used by
organisations currently. The procedure used by chosen organisation at the time of selection as
well the methods used by them in order to keep its employees motivated. The challenges
faced by the organisation at the time of framing recruitment, selection and motivation
strategies. Lastly, the methods used by organisations in order to overcome from the
challenges faced by them.
Discussion and Analysis
Company’s Existing Recruitment Strategy
The recruitment polices clearly states the methods that an organisation is going to
follow at the time of recruitment and selection of candidates. In order to keep employees
satisfied with the aim of producing better and effective output from them human resource
professionals have to frame an effective recruitment polices (Akash, 2019). To keep healthy
and positive environment culture within the organisation it is required to have and perform an
effective recruitment policies.
The effective recruitment policies implemented by Unilever within it's organisation are as
follows -
 Frame effective employer brand – The employer brand is being prepared by
management in order to deliver information to that what are the benefits they will
attain by joining organisation. With this, it includes the whole working culture of the
organisation. The Unilever is being involved in creating employer brand though