Impact of Managing Cultural Diversity on Business Performance and Productivity

Unit - 11
Executive summary
The current study is based on topic of Impact of managing cultural diversity on business
performance and productivity for which chosen company is Lotus Car Ltd which is a well known
British automotive company. This particular report facilitates enhanced information about the

significance of managing cultural diversity along with its impact on company performance and
success along with key strategies for better creation of cultural diversity. Use of questionnaire
and quantitative method of research is made which provided a more measurable and specific set
of recommendation and conclusion.
Table of Contents
Executive summary..........................................................................................................................1
Research Title: Impact of managing cultural diversity on business performance and productivity.
A research project on Lotus cars ltd................................................................................................1
Chapter 1: Introduction....................................................................................................................1
Background to the study.........................................................................................................1
Research aim and objective....................................................................................................1
Rationale for the research.......................................................................................................1
Research questions.................................................................................................................2
Chapter 2: Literature Review...........................................................................................................2
Chapter 3: Methodology and data collection...................................................................................4
Chapter 4: Data analysis and interpretation.....................................................................................8
Chapter 5: Research outcomes.......................................................................................................14
Covered In PPT....................................................................................................................14
Chapter 6: Conclusion and recommendation.................................................................................14
Conclusion............................................................................................................................14
Recommendation..................................................................................................................15
Chapter 7: Reflection and Recommendation of alternative research methodology......................15
Refection on effectiveness of current method......................................................................15
Alternative research methodologies and lessons learnt........................................................16
REFERENCES..............................................................................................................................16

Research Title: Impact of managing cultural diversity on business
performance and productivity. A research project on Lotus cars ltd
Chapter 1: Introduction
Background to the study
Managing cultural diversity has become vital and crucial for all organisation as the concept
globalisation and enhanced level of competition had lead an enhanced pressure on companies to
have a more competent and skilled workforce with diverse talents (Arenas and et. al., 2017).
Thus, the concept of cultural diversity is mainly associated with a fair recruitment and selection
process that emphasis on recruitment of talented candidates from diverse culture without any
kind of discrimination. Therefore, current investigation is lead out on Lotus car Ltd which is well
known British automotive company the headquarter of which is located in Norfolk, England to
analyse about the impact of managing cultural diversity on business performance and
productivity.
Research aim and objective
Research aim
To review about the concept of equality and diversity along with impact of managing
cultural diversity on business performance and productivity. A research project on Lotus cars ltd.
Research objectives
 To review about the concept of equality and diversity along with its significance for a
business organisation.
 To determine the Impact of managing cultural diversity on business performance and
productivity of Lotus car Ltd.
 To investigate about key strategies and practises which support better development and
creation of cultural diversity and equality at workplace of Lotus Car Ltd.
Rationale for the research
The selection of current research topic is rationale and significant for business firm as it
facilitates information about the key strategies which support better development and creation of
cultural diversity and equality which is vital to improve creativity and efficiency level of a
workforce to achieve higher performance. Further, selection of current research topic also meets
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