Impact of Digital Technology on Business Performance: A Case Study on QBIC Hotel

This presentation explores the impact of digital technology on the performance of QBIC Hotel. It discusses the use of technology, its effectiveness, and provides recommendations for improvement. The research aims to address current changes in operating techniques, identify elements influencing online market growth, and analyze the impacts of digital technology on business management.

UNIT 11 RP
P5

TABLE OF CONTENTS
 INTRODUCTION
 RESEARCH TITLE AND OBJECTIVES
 GRAPHICS
 CONCLUSION
 RECOMMENDATIONS
 REFERENCES

INTRODUCTION
 In current scenario by implementing digital technology every sector are grown
and develop and effect is shown everywhere.
 In each and every sector of current life and economy there are widely use of
digital technology.
 If use of digital technology is not come then this growth in each sector of
economy is not possible.
 Digital technology helps to every firm and organisation of every industry for
their work weathers it is important or not important and all things are possible
with the help of this.
 The most important things of this digital technology is, it is update and innovate
at increasing rate so that it helps those business also where changes is regularly
comes.

RESEARCH TITLE AND OBJECTIVES
Aim:
“To analysis the impact of digital technology over business performance: A case study
on QBIC hotel”
Objectives:
 To address current changes in the operating techniques.
 To identify elements influencing online market growth of business.
 To demonstrate the desired satisfaction and preferences of buyers on the basis of technical
variation in business,
 To bring fruitful suggestion on which QBIC hotel will improve its performance.
 To analysis the impacts of digital technology over business management of QBIC hotel.

GRAPHICS
 Theme 1: Use of Digital technology within Qbic hotel.

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 Theme 2: Use of technology is helpful for company.

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 Theme 3: Effectiveness of use of technology within firm.

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 Theme 4: Use of digital technology having positive impact on performance of company.

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 Theme 5: Employees having training in regard to use of the latest technology.

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 Theme 6: Use of technology in improvement of productivity and activities of business.

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 Theme 7: Aiding into delivery of quality of service to all customers.

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 Theme 8: Some more benefits of technology for company.

CONCLUSION:
 In this following part it could be concluded that digital technology is impacting activities
of business like that of operations, finance and management in both positive and negative
way.
 So company like that of Qbic hotel should be using and implementing use of digital
technology so that they are been able to understand and lead to profits and increased
customer base as well.
 There should be increased in use of technological advancements so that company is
gaining customers and profits both in huge and good quality as well.
 Company is indulging in use of technological advancement which is thus helping them to
improve their operations and working in smoother way out.

RECOMMENDATION:
Based on this conclusion there are also some recommendations that are been made including
like that of:
 Best form of training should be given to employees so that they are been able to
implement technology in their company so that they are having knowledge of company
and its products.
 Qbic hotel must be using the best and latest form of technology so that it becomes easy
for them to analysis the market situation and correct their path for living out best
opportunities.

REFERENCES
 Ayob, F., Wilson-Evered, E. and McGrath, M., 2017. An empirical study of the web presence
model to evaluate the web features of Small-and-Medium-Sized Hotels (SMHs) in the
Malaysian hotel industry. CAUTHE 2017: Time For Big Ideas? Re-thinking The Field For
Tomorrow. p.205.
 Bilau, A.A., Witt, E. and Lill, I., 2018. Research methodology for the development of a
framework for managing post-disaster housing reconstruction. Procedia engineering. 212.
pp.598-605.
 Brinkmann, S., 2014. Interview. In Encyclopedia of critical psychology (pp. 1008-1010).
Springer New York.
 Dutz, M. A., and Willig, R. D., 2017, May. Economy-wide and Sectoral Impacts on Workers
of Brazil’s Internet Rollout. In Forum for Social Economics (pp. 1-18). Routledge.

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