UNIT 13: Conferencing and Banqueting Management

   

Added on  2019-12-28

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UNIT 13: CONFERENCING AND BANQUETINGMANAGEMENTSTUDENT NAME:STUDENT ID:
UNIT 13: Conferencing and Banqueting Management_1
Table of ContentsIntroduction..................................................................................................................................3TASK 1........................................................................................................................................3LO 1 Identification of the traits and factors promoting the Conference and Banqueting sector....3AC 1.1 Examining the dimension and capacity of the banqueting and conferencing industry of UK...............................................................................................................................................3AC 1.2 Analysis of the factors contributing to the development of the industry............................4LO 2 Comprehending the operational and tactical issues helping in effective organization of the banqueting and conferencing events...........................................................................................6AC 2.1 Critical assessment of the operational and strategic matters...........................................6AC 2.2 Quality review and performance measurement techniques implemented in the industry of banqueting and conference.....................................................................................................7LO 3 Recognition of the systems implemented on food production and services........................8AC 3.1 Evaluation of the suitability of the implemented food production systems and servicing styles in the industry....................................................................................................................8AC 3.2 Factors taken into consideration for arranging an offsite banquet or conference.............8AC 3.3 Analysis of the considerations made for planning a menu of a banquet or conference....9TASK 2......................................................................................................................................11LO 4 Comprehension of the ergonomic factors for organizing a banquet or conference............11AC 4.1 Assessment of the ergonomic issues for a particular banquet or conference event.......11Conclusion.................................................................................................................................13Reference list.............................................................................................................................15
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IntroductionThe term ‘Conferencing and banqueting management’ refers to the management processes thatundertake various actions and activities with the aim of organizing and managing the variousevents in the firm of banquet events and conferences. Banquet events comprises of privatefunctions or events in the form of dinner, birthday parties and wedding ceremonies. On the otherhand, conference events comprises of business functions in the form of product launches,training events and company presentations (Davis et al. 2013). Through the report presented anin-depth research is conducted on the conference and banquet management sector of thehospitality industry functioning in London. Important factors, implemented systems andergonomic considerations controlling the ‘conference and banqueting’ sector in London havebeen assessed which reference to a five star hotel named, ‘London Hilton’ situated in Park Lane.Critical assessment of the operational and strategic issues involved in the efficient and effectualmanagement of the events related to banqueting and conference has been analyzed through theresearch report.TASK 1LO 1 Identification of the traits and factors promoting the Conference andBanqueting sectorAC 1.1 Examining the dimension and capacity of the banqueting andconferencing industry of UKThe dimension and the capacity of the banqueting and conference industry have been assessedwith reference to the size and the scope of growth in the particular industry. London being one ofthe leading destinations for the hospitality industry has the capability of immense growth withrespect to the conference and banqueting sector (Shaw et al. 2011). Being one of theeconomically advanced cities across the globe this city has undertaken the exercise of holdingmany conferences and seminars of the corporate houses in the 5 star hotels situated in the city.The size of the ‘banqueting and conferencing’ industry is measured in terms of capacity of theindustry to hold number of banquets and conferences at a given period of time both onsite and
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offsite. Survey results indicate that banqueting and conference related services as a part of theoverall hospitality industry in the United Kingdom contributed about 31% of the total share.Thus, the size of the banqueting and conference sector as a part of the hospitality industry is of aconsiderable amount.The scope of the banqueting and conference industry in UK has been ever expanding as itencompasses numerous factors that results in the overall growth of the above mentioned sector.It has been observed that the scope of the banqueting and conference industry can be measured incontext to the direct and indirect contributions made by the industry to the economy of theUnited Kingdom (Boella and Goss-Turner, 2013). The direct contributions made by thebanqueting and conference sector in the hospitality industry in UK has been in the form of rise inemployment, GDP contribution, tax revenue earned and investments made in the particularsector. The indirect contribution of the industry has been in the form of rise in consumption ofthe economy giving rise to higher demand and driving the growth prospects (McMichael, 2011).It has been observed through studies that ample opportunities for growth exists for thebanqueting and conference industry in the United Kingdom.AC 1.2 Analysis of the factors contributing to the development of the industryFor the purpose of analyzing the multiple factors that contributes towards the development of thebanqueting and conference industry in UK, PESTEL analysis has been undertaken. ThroughPESTEL analysis different factors namely, political, economic, socio-cultural, technological,environmental and legal factors have been analyzed with reference to the above mentionedindustry.Political· Stable nature of the government· Government policiesEconomic· Financial crisis· Inflation rate· Exchange rateSocio-cultural· Values, lifestyles and customs of people
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