Hospitality Consumer Behavior and Insight

Hospitality Consumer
Behavior and Insight
(LO1)

Content
 Introduction
 Definition of Consumer Behaviour
 Influence of various factors on consumer behaviour and attitude
 How consumer trends are changing due to the impact of digital
technology
 Conclusion
 References

Consumer behaviour is association of all activities which are carried
by consumers in form of purchase or disposal of goods and
services. Consumer behaviour is known as the study of individual
and group of individuals in order to satisfy their needs and
demands so as to reach out to desired goals in prominent manner.
Introduction

Definition of consumer behaviour
Consumer behaviour is the study of
people and their understanding
towards buying and disposing of
any product. These behaviour of
consumer are driven by various
factors on which tangible services
of hospitality industry is dependent.