Variety of Tools and Techniques Used by Researchers in Conducting a Study

In this research, various types of tools and techniques were used to develop an effective project. To gain a complete understanding of aims and objectives, a clear plan and schedule were created, including the use of a Gantt chart and timelines. Primary data was collected through questionnaires filled out by hotel employees, while secondary data came from published and unpublished sources, as well as internet research. Data analysis involved thematic approaches, statistical tools, and plotting data on graphs and charts. The study also explored different research approaches, including inductive and deductive methods. Finally, the importance of CSR activities in organizations was highlighted, along with various CSR practices that can be used by hotels to improve business operations.

MANAGING SUCCESSFUL
BUSINESS PROJECT

TASK 1
P1 Aim and Objective s of the project
Topic for the current research: “Implementing CSR activities within organisations to meet
sustainable objectives”
Background of the Study:
Corporate social responsibility can be defined as an important aspect within the
organization to operate business in an effective manner and in developing positive perception in
the mind of customers. It will help the firm in attaining competitive advantages (Cavico, 2013 ).
Many companies are there who provide service users with same type of service and products.
Further, there are diverse ways and different type of techniques that are applied by firms in order
to be better and to gain maximum profit. With this respect, implementation of CSR is one of the
effective ways with the help of which competitive advantage can be attained (Deng, Kang and
Low, 2013). In order to conduct the present research, Charlotte hotel is taken into consideration.
Cited firm is headquartered in UK and was established in the year 1924. Further, they aim at
understanding their customers and delivering them services accordingly. This research focuses
on determining importance of CSR and benefit to organization in attaining competitive
advantage. Below given are the aim and objectives which will enable to focus more on the
research:
Aim: “To determine the role and importance of corporate social responsibility in attaining
competitive advantage: A study on Charlotte Hotel”.
Objectives:
 To understand the CSR (Corporate social responsibility) within the organization.
 To identify the roles and importance of CSR to society and companies.
 To understand the link between corporate social relationship in attaining competitive
advantage.
 To recommend ways to improve performance of business by implementing CSR
activities.
Research Questions:
 What is CSR (Corporate social responsibility) within organization ?
 What are the roles and importance of CSR to society and companies ?
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 What is the link between corporate social relationships in attaining competitive advantage
?
P2 Project management plan with covering the aspects of Cost, time and communication
Task Name Duratio
n Start Finish Predecessors
Research project
Planning
Finding the research topic 1 day Tue 5/23/17 Tue
5/23/17
making problem statement 1 day Wed
5/24/17
Wed
5/24/17 3
Setting the time frame for the
allocation of resources 1 day Thu 5/25/17 Thu
5/25/17 4
Implementation
Carrying out literature review 1 day Fri 5/26/17 Fri 5/26/17 5
Choosing research methodologies 1 day Mon
5/29/17
Mon
5/29/17 7
Calculation of the costs 1 day Tue 5/30/17 Tue
5/30/17 8
Data analysis and interpretation 1 day Wed
5/31/17
Wed
5/31/17 9
Evaluation of result and outcomes 1 day Wed
5/31/17
Wed
5/31/17 9
Project closer
presenting conclusion and
recommendations 1 day Thu 6/1/17 Thu 6/1/17 11
Proper documentation of results 1 day Fri 6/2/17 Fri 6/2/17 13
2

Submission of report 1 day Mon 6/5/17 Mon 6/5/17 14
P3 Producing Gantt chart for providing time frames
3

4

TASK 2
P4 Small scale research for carrying by applying qualitative research method
Questionnaire:
Name: ________
Age: _________
Gender: __________
1. Do you agree that CSR is essential for Charlotte Hotel ?
 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree
2. Do you think that Charlotte Hotel will be benefited with CSR activities ?
 Yes
 No
 Not Sure
3. Do you agree that there is link between CSR and in attaining competitive advantage ?
 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree
4. According to you, among the following which is the main issue faced within Charlotte
Hotel ?
 Employees Safety
 Child labour
 Women rights
5. According to you which of the following CSR initiative need to be considered ?
 Health
 Women empowerment
5

 Environment
6. Which one according to you is suitable activity for CSR for implementing in Charlotte
Hotel ?
 Organizing charity event every year
 Voluntary organization
 Delivering financial support to community based firms
7. According to you which department is responsible to implement CSR within Charlotte
Hotel ?
 Administration
 HR department
 Top managers
8. Recommend strategy that will help to implement CSR in the organization :
 A separate department
 Line Department
 NCO
 Foundation Trust
Theme 1: CSR (Corporate social responsibility) is important for the Charlotte Hotel
Do you agree that CSR is essential for Charlotte Hotel ? Frequency
Strongly Disagree 3
Disagree 2
Neutral 2
Agree 7
Strongly Agree 6
6

Description: In accordance with the analysis made, it can be stated that there are about 6
of the individuals who strongly agree that CSR is highly important for the Charlotte hotel. In this
context, it can be stated that workers with the organization understand the importance and they
know this will enable to develop positive perception within the mind of customers. More
specifically, there are 7 of the workers who agree to it. Moreover, there are 2 of the employees
who are not sure whether CSR is important or not. On the other hand, there are 3 of the workers
who strong disagree that CSR is important for the firm. Moreover, it can be stated that two of the
individuals are dissatisfied.
Theme 2: Charlotte Hotel will get benefited with CSR activities
Do you think that Charlotte Hotel will get benefited with CSR activities ? Frequency
Yes 10
No 6
Not Sure 4
7
3
2
2
7
6
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

Description: In accordance with the findings, the analysis was made out of 10
respondents think that cited firm will get benefited with CSR activities will be implemented.
Further, there are 6 of the workers who do not think that CSR will be beneficial. Moreover, there
are about 4 individuals who do not have any type of opinion to whether it will be beneficial or
not. In addition to this, there are 4 of the respondents who are not sure for the same. From this, it
can be stated that CSR will be effective strategy that can be implemented by the firm with the
help of which they will be able to raise their sales and profitability and higher customer base.
Further, this can be determined as an effective way that can support the firm to grow with
effective support of workers.
Theme 3: There is link between CSR and in attaining competitive advantage
Do you agree that there is link between CSR and in attaining competitive
advantage ?
Frequency
Strongly Disagree 1
Disagree 2
Neutral 3
8
10
6
4
Yes
No
Not Sure

Agree 8
Strongly Agree 6
Description: In order top achieve the goals and objectives of the firm, there are diverse
set of strategies that are being implemented. Understanding of customers is highly important so
as to gain maximum profit. It can be achieved when effective strategies that enable to attain
competitive advantage. In accordance with the finding, conclusion can be made that majority of
respondents have identified that there is link between CSR and competitive advantages. Further,
6 workers are strongly in favour to the question. Further, 8 workers are also in favour of it and
they agree. Two of the workers do not agree that there is link between CSR and competitive
advantage and 1 individuals who strongly disagree.
Theme 4: Main issue faced within Charlotte Hotel
According to you, among the following which is the main issue faced
within Charlotte Hotel ?
Frequency
Employees Safety 11
Child labour 4
9
1
2
3
8
6
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

Women rights 5
Description: Within organization, many problems are faced. As per the firm selected, it is
being identified that the type of issues that faced is employees safety. More specifically, there are
11 of the respondents who think that management need top consider employees as according to
them, this is the main issue. There are different type of tools and equipments that are provided to
workers it is essential to make sure that all employees are able to work effectively and
efficiently. Further, there are 4 of the workers who think that main issue is child labour. In
addition to this, there are 5 of the workers who think that main issue is women right.
Theme 5: CSR initiative need to be considered
According to you which of the following CSR initiative need to be
considered ?
Frequency
Health 5
Women empowerment 3
Environment 12
10
Employees Safety Child labour Women rights
0
2
4
6
8
10
12 11
4
5 Frequency

Description: In accordance with the findings, it can be stated that there are different type
of activities and areas that can be considered on which CSR activities can be implemented. In
this context, in accordance with the analysis, majority of the respondents think that
implementation of CSR should be made on environment. This will be helpful enough for the firm
to get benefited and customers will also develop positive perception within their mind. Further,
there are 3 of the workers who think that women empowerment should be the main focus. In
addition to this, there are 5 of the workers who think that health s the area in which management
should focus in order to implement CSR activities.
Theme 6: Suitable activity for CSR for implementing in Charlotte Hotel
Which one according to you is the suitable activity for CSR for
implementing in Charlotte Hotel ?
Frequency
Organizing charity event every year 9
Delivering financial support to community based firms 5
Voluntary organization 6
11
Health
Women empowerment
Environment
0 2 4 6 8 10 12 14
5
3
12
Frequency

Description: As per the above analysis made or from the questionnaire filled from 20 of
the workers, it can be stated that the type of activities that should be considered by Charlotte
Hotel is for charity even every year. Further, there are 5 of the employees who think that by
delivering financial support to community based firms will be highly beneficial. In addition to
this, there are 6 of the workers who think that main focus on the activity should be made on
voluntary organization. Thus, it can be stated that majority of the individuals think that through
charity even that also every year will be effective activity in order to implement CSR.
Theme 7: Department responsible in order to implement CSR within Charlotte Hotel
According to you which department is responsible in order to implement
CSR within Charlotte Hotel ?
Frequency
Administration 3
HR department 6
Top managers 11
12
5
6
9
Delivering financial
support to community
based firms
Voluntary organization
Organizing charity
event every year

Description: There are different type of departments that are involved so as to understand
all operations within the business can be performed in an effective manner. Further, there are 11
of the workers, according to them, top managers take up the decision in order to make decision
for implementation of CSR activities within the organization. Further, there are 6 of the
respondents who think that decision are made by HR department. In addition to this, there are 3
of the workers who think that the decision are generally taken up by administration. Thus, it can
b stated that top managers who understand the importance of CSR and take up steps in order to
implement them.
Theme 8: Recommended strategy that will help to implement CSR in the organization
Recommend strategy that will help to implement CSR in the organization: Frequency
A separate department 9
Line Department 3
NCO 6
Foundation Trust 2
13
3
6
11
Administration
HR department
Top managers

Description: From the above, conducted questionnaire from 20 workers of Charlotte
Hotel, it can be stated that there are about 9 of the workers who think that CSR should be enacted
through separate department. Further, there are 6 of the employees who think that NCO should
be implemented. Further, there are different type of suggestions that are given other individuals.
However, from these findings, it can be stated that by developing separate department firm will
be able to put on their full efforts in order to operate the business operation in effective manner.
TASK 3
P5: Research and data using appropriate tool and techniques
This is an important aspect that enables to make sure that the research conducted
presently can be conducted effective and efficiently. Diverse form of techniques and methods are
applied that enables to present the information systematically. With this respect, below given are
the different type aspects that will be covered in research methodology:
Types of investigation
There are different types of methods which are related to types of investigation. Basically
there are two type of methods which used by researcher is quantitative and qualitative approach.
In the present research, which is conducts on the CSR and its relation to organization
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A separate department
Line Department
NCO
Foundation Trust
0 1 2 3 4 5 6 7 8 9 10
9
3
6
2
Frequency

performance, researcher use qualitative approach (Yeoh, W. and Koronios, A., 2010) This
approach is basically based on the collect data from the social science. With the help of this
investigation, they can make in depth research on the different aspects of research and collected
information in more accurate manner.
Research design
This process suggests different ways in which data has been collect and the type of instruments .
It can also consider as to strategy which integrated with different types of components for
conducting a study in logical way. In order to conduct research on CSR activities, ant type of
research design can be use for conducting research such as descriptive, correlations, review etc.
In this research Descriptive approaches. Has been used (Seddon, Calvert and Yang, 2010). This
method has been used by researcher to make conduct research on the identifying the relationship
in between social responsibility and competitive advantage of Charlotte hotel.
Philosophy of research
It is process or belief about the way in which data has been gathered, analyzed and used.
It shows the different assumptions of scholar which are based on research strategy. It helps to
researcher to conduct data in effective manner. Wit the help of research philosophy researcher
can understand various types of hypothesis and its practices. For making research on CSR,
researcher has used interpretvitism approach (Meskendahl, 2010). This method provide clear
justification to researcher to make strategy more correct and accurate . Through helps of this
method Scholar can receive valuable ideas for making research on the identifying the
relationship in between social responsibility and competitive advantage in of Charlotte hotel.
Research approach
It helps to conduct research in the systematic manner. There are mainly two types of
methods which are related to research approach which includes deductive and inductive
approach. In the present research, scholar make use of deductive research, through which
research can make collection of all essential information. This method is used by research to
conduct research on the qualitative approach. It makes through collect data from the existing
source and collect that information which are required for achieving main objectives of research .
.With the help of this approach research make research on its existing theories and attain
systematic approach.
Data collection
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This can be determined as the process with the help of which information related with the
research is gathered. With the help of this process they can achieve their aim that are being set in
the research. Mainly data collecting process are of two different types which are primary and
secondary data. In order to collect primary data that are different type of techniques that can be
used. In this context, it includes interview, questionnaire, observation, etc. Among all these
questionnaires will be used. Secondary data are collected through published source or through
internet (Jeston and Nelis, 2014). In current research use both type of collecting method. For
primary they make questionnaire and for secondary data they use books, journals, internet.
Data analysis
After collecting data, data analysis is next process which used by researcher. In the
analysis process researcher can make valid conclusion. In order to make analysis of the current
research, there are different type of techniques and tools that can be used. Evaluation is possible
through 2 type of methods either by statistical or mathematical tool. With the helps of analysis
researcher can draw a valid conclusion for research (Ajmal, Helo and Kekäle, 2010) . The data
which are collected from the different types of sources are plotted on graph and chart so
researcher can make effective conclusion. In this research thematic approach has been used. In
which research converted data on the graph and chart.
Sample
In order to make effective research, researcher use random sampling method. In this
approach random sampling method has been used. In this research 20 employees of hotel has
been used, through the primary research , scholar make questionnaire and ask question related to
the CSR polices. In this research scholar gain knowledge regrading to the employees views on
the CSR polices which are adopted by organization (Mir and Pinnington, 2014). There are
mainly two types of methods which are used in sample that is quote sampling and random
sampling.
Research limitation
The present research which conduct have some limitation as well. In the present
research , the data which are gather from the various sources are not bale to provide reliable and
valid data. Along with this sample size through which data has been collected are also not very
large and there is also lack of time for conducting research.
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RECOMMENDATION
From the above data analysis it can be concluded that CSR are very important activities
which conducted by organization. With the helps of this activity, organization can make strong
relationship with their employees and subordinates. From the market research it is identified that
there is direct relationship in between CSR polices and entities performances. Charlotte street
hotel need to make effective implication of their CSR activities within organization by making
proper allocation of resources and budget. Along with these, there are different types of
problems which are faced by organization at their workplace. Following are the
recommendation which need to be follow by organization to make their CSR polices successful.
 At, the first stage, organization need to identity those reasons which my crate problems or
barriers for their CSR polices. After , making identification of each problem, they need to
take initiates for improving and making effective implication of their CSR polices.
Charlotte street hotel should encourage to their worker to improve heir skills and
knowledge so it makes easily for them for make effective implication of their CSR
polices within organization. Along with this organization, should also encourage to their
workers to take active participation in employees program.
 Another recommendation is that organization need to receive feedback from their
employees, customers and managers. As per the provided feedback they should also
need to make all important modification in its business. Entity can also use make
voluntary efforts at working hours and donate some money. In this work they can also
hire workers from oversees so they can make their CSR polices more effective and
efficiently they can apply this of their business firm. In order to making their CSR
activities more successful they can also organize charity even or make separate fund for
their organization.
 For making effective implication of the CSR polices Hotel can also involve their
shareholder in its business. By informing their workers in its business they can effectively
apply CSR polices and also share its information with different shareholders so they can
also help to them for achieving their business aims and objectives. Along with it is also
recommendation that hotel need to use those produced which helps to them for saving
energy and other natural resources. So they can develop recycle for offering its product or
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services. This approach also helps to them for improving their brand image and marinated
long term business growth.
TASK 4
P7 Refection from the conducting above research
From the above, it is considered that various types of tools and techniques has been used
by researcher. In the above research I found that to develop an effective project it is important
that to make clear understand of aims and objectives which are related to this project. For
gaining complete understanding I make a complete plan and also schedule monitoring so I can
achieve aims and objectives of research. In this report I produce a Gantt chart along with
timelines which also involved different stages for completing project. I order to make effective
research I also use different types of sources if information which mainly includes primary and
secondary data. In the primary data I male questionnaire which were filled by employees of
Hotel and for secondary data in I used different types of published and unpublished data along
with internet.
After collecting data, data analysis is next process which I used and through this analysis
I become able to make valid conclusion. In this process I also plotted data on graph and chart.
Under this approach thematic approach has been used. Along with this I also use different types
of statistical tools which helps to make my research more valid and accurate. Apart from this, I
also learned to different types of research approach which helps to conduct research in the
systematic manner. Two types of methods which I leaned that is inductive and deductive
approach. Through approach I also able to collect data from the existing source and collect all
useful information regarding to their aim and objectives.
For making effective collecting of data I also make questionnaire which includes
different type of open ended and close ended question. I made interpretation of questions by
using different types of charts and graphs. At last, this research helps to understand importance
Of CSR activities in organization. I also learned to different types of CSR practices which can
be used by Hotel to make effective business operation.
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REFERENCES
Books and journals
Ajmal, M., Helo, P. and Kekäle, T., 2010. Critical factors for knowledge management in project
business. Journal of knowledge management. 14(1). pp.156-168.
Cavico, F. J., 2013. Corporate Social Responsibility. ILEAD Academy.
Deng, X., Kang, J. K. and Low, B. S., 2013. Corporate social responsibility and stakeholder
value maximization: Evidence from mergers. Journal of Financial Economics. 110(1).
pp.87-109.
Jeston, J. and Nelis, J., 2014. Business process management. Routledge.
Meskendahl, S., 2010. The influence of business strategy on project portfolio management and
its success—a conceptual framework. International Journal of Project Management.
28(8). pp.807-817.
Mir, F. A. and Pinnington, A. H., 2014. Exploring the value of project management: linking
project management performance and project success. International Journal of Project
Management. 32(2). pp.202-217
Seddon, P. B., Calvert, C. and Yang, S., 2010. A multi-project model of key factors affecting
organizational benefits from enterprise systems. MIS quarterly. 34(2). pp.305-328.
Yeoh, W. and Koronios, A., 2010. Critical success factors for business intelligence
systems.Journal of computer information systems. 50(3). pp.23-32.
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