Marketing Essential: Vodafone UK Marketing Mix and Plan

MARKETING
ESSENTIAL

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 2...............................................................................................................................................1
P3 Comparison of different organisation for marketing mix ......................................................1
M3 Application of different tactics by organisation....................................................................3
Task 3...............................................................................................................................................3
P4 Produce and evaluate a basic marketing plan.........................................................................3
M4 Evidenced based marketing plan...........................................................................................7
D2 Strategic marketing plan .......................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
The collection of numerous factors such as product, price, place, promotion, physical;
evidence, process and people is consider as marketing essential. To gain high profits and
development of their business focus on such factors is important that helps to attain the
organisational objectives (Miah, 2018). Execution of this report based on Vodafone UK
organisation that uses marketing mix to run its business independently. Such report covers
marketing mix 7P's and evaluation of basic marketing plan which helps to introduce something
new and also increase profitability.
Task 2
P3 Comparison of different organisation for marketing mix
Marketing mix is consider as most famous marketing term that uses by business
organisation to run their business and make profits. This involves 7 P's of marketing which helps
to control the business activities by using appropriate strategies. Marketing mix is the set of
controllable marketing tools and tactical strategies which can be used to compare with others and
make business decisions accordingly (Liu and et. al., 2019). The main motive to use this, putting
the right products at right place and right price. Vodafone is a telecommunication sector which
provides different services to its customers by comparing with other telecommunication sector.
This helps to increase the productivity of customers by increasing the number of customers. The
comparison between Vodafone UK and BT group are as defined:
Basis Vodafone UK BT group
Product Product with different features are
provided by Vodafone such as chat to
play games, sms, send and receive
pictures etc. it has categories its services
in warranties, delivery and credit, after
sales service and helpline services etc.
The diversification of products
consider mobile telephone, Land
line telephone, digital television,
IT services and fibre optics that
attracts people and increase
business performance (Marketing
mix of BT group, 2019).
Price Management has set a competitive
pricing strategy that helps to get high
This is one of the leading
organisation that provides

profits. It uses high pricing strategies as
it provides more features and better
quality of products (Marketing mix of
Vodafone, 2019.).
products and services by adopting
economic pricing strategy
according to customers which
attracts customers.
Place It sells its products by using two
marketing channels first is sell it
directly and next is sells through online
websites which is used by customers to
place the order and increase number of
customers.
Distribution channel in context to
BT group are consider in London,
where it provides
telecommunication products and
services. It serves more than 180
countries its services.
Promotion Different types of promotional activities
are used by Vodafone such as
advertisement, radio, banner and
hoardings that attracts people to try such
product. Moreover, social media and
online websites also uses by such
organisation which increases
organisational sales.
To promotes its products and
services management of such
organisation uses television,
billboards, internet and radio that
attracts people and increase the
organisational productivity.
Moreover, discounts and offers are
used to retain the customers for
long period is used by such firm.
Process Management of such organisation
ensures that its products are available at
retail store and Vodafone store from
where customer can get products. In
addition to this, online delivery process
is applying by such company that helps
to attain the business goals.
Easy set up process is used by
organisation which helps
customers to access easily in order
to buy products (Haider and et. al.,
2019).
Physical evidence Online websites consider as user
friendly which increases business
activities. Sale of products in distinct
colour packaging and attractive
BT Group has operation in above
than 80 countries. Good structure,
financial report and customers
service are involved in physical