Marketing Essentials- EE Limited
Added on 2020-01-28
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MARKETING ESSENTIALS1
Table of ContentsINTRODUCTION................................................................................................................................5TASK 1.................................................................................................................................................5TASK 2.................................................................................................................................................92 a.....................................................................................................................................................92b...................................................................................................................................................13Marketing plan....................................................................................................................................13Executive Summary.......................................................................................................................13Company Overview- .....................................................................................................................13Current marketing situation analysis.............................................................................................14Objectives-.....................................................................................................................................17Strategy..........................................................................................................................................17Segmentation targeting positioning...............................................................................................18Tactics and Action..........................................................................................................................19Budget............................................................................................................................................19Control...........................................................................................................................................19Conclusion.....................................................................................................................................19CONCLUSION..................................................................................................................................20
Illustration IndexIllustration 1: EE limited......................................................................................................................6Illustration 2: Vodafone........................................................................................................................6Illustration 3: Marketing Mix...............................................................................................................7Illustration 4: Porter five force model................................................................................................10Illustration 5: PESTEL analysis..........................................................................................................12
INTRODUCTIONMarketing is very important concept for any business organisation. In the absence ofeffective marketing plan and strategy, company can not get popularity and it can not announce theinformation about its product and services. Marketing is a process of buying and selling of goodsand services between buyers and sellers and its value is determined in terms of money. In order toconduct effective and appropriate programs of marketing, corporation uses some marketingprinciples which play a crucial role in developing competitive marketing plan. These principlesconsider on strategies for the organisation which are relevant to the product, price, place,promotion. In other word it can be said that marketing principles is is an idea that form the widelyagreed upon basis of most product promotion strategies. In this project report the important andvalue of marketing has been addressed with respect of EE Limited. It is a British mobile networkoperator, internet service provider and a division of BT group. Its major objective is to develop aneffective brand image in the market for telecommunication services and provide an effectivetelecommunication services to customers. This research has provided the depth understanding aboutthe marketing plan, principles, strategies. In addition to this the marketing roles and responsibilitiesfor improving performance of various department of organisation.TASK 1Converted in PPTTASK 22 aAs per the above given scenario, EE limited is facing the issue related to poor cross functionalcommunication and a lack of marketing orientation through the organisation. By this inappropriatemarketing management and ineffective customer services, most of buyer has dissatisfied. Thuscompany's goodwill has been declined in the market. Further entire performance has also beendecreased as compared to the competitors (Aaker, 2011). EE limited is a telecommunicationcompany which have large numbers of competitors such as Vodafone, O2, Three etc. One majorcompetitor of EE limited is Vodafone. This competitor have used effective and competitivemarketing strategies to compete with rivals. In order to analyse the marketing strategies of EElimited and Vodafone, marketing mix is an Important model. It have several elements such asproduct, prices, place, promotion, physical evidence, people and process. These various elements ofthe marketing mix defines the marketing objective and strategies.
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