Roles and Responsibilities of Marketing in Nestle Company

This presentation discusses the roles and responsibilities of marketing in Nestle company, including marketing research, meeting customer needs, enhancing pricing, monitoring trends, and coordinating with promotional partners.

Marketing Essentials

Table of Content
 Introduction.
 Role and Responsibility of Marketing Function.
 Roles and Responsibility of marketing in organisational
context.
 Conclusion.
 References.

Introduction
A Marketing is the process of
procuring, assessing, manufacturing,
selling and distributing along with
promotional activities product and
services for fulfil the customer needs
and wants as well as to promote their
brand in competitive marketplace
(Baker and Magnini., 2016).

Cont..
In this report the company is
considered as Nestle is a Swiss
Multinational food and beverages
processing of conglomerate
corporation which it operated
from the headquarter in Vevey,
Vaud, Switzerland.

Roles and Responsibility of
Marketing function
In any organisation, marketing plays a different roles and responsibilities to
perform with product development and promotion in market perspective.
The marketing department is very essential for the companies as it having
a major role to execute the product and services to having a purpose to
deliver to the customer for satisfying their needs.

Cont..
There are some roles and responsibilities of marketing in Nestle company
context such as:
Roles of Marketing:
Marketing research: The major role of marketing is to executing the better
research in terms of customer behaviour, traits, taste and preferences and
buying capacities that shows the actual highlight for manufacturing the
product as per the clients expectations.

Cont..
To Meet customer needs and wants: This is the basic role of marketers to
identifying the needs and wants of customers and implies their marketing
strategies on the basis of the market and customer environment. The
marketing team of Nestle is also having this same strategy to reaching
their customer expectation as well as to retain them, for that they
measured the what market demanding in food and beverages products as
per the customer perspective (Chernev., 2018).

Cont..
Enhancing better Pricing: In
company's product the price is
play an important and vital role
as it decides the value of the
particular product. It implies on
the basis of its quality,
manufacturing cost and other
expenses as it generates the
revenue.

Cont..
Responsibilities of marketing:
Monitor the trends: The important responsibility of marketing is to
measure the competitors position and performance in respective to the
competitive market as well as the tracking of latest trend which highly
optimise by the marketers can gives an idea or opportunity to pitch the
product by the organisation (Hanlon, 2019).

Cont..
Better coordination with promotional partners : By setting up the align of
the contributor efforts with those company who are publishers, designers,
manufacturer, consultants etc. all these are support to promote the
product in the market.

Roles and Responsibilities of
Marketing in Organisation
The role and responsibilities of
marketing in company
perspective is representing the
different work and objectives is
to driven by marketing in other
department as a support.

Cont..
Marketing and human resource Department: The work role of Human
resource department of Nestle company is enhancing their responsibility
for recruiting the fresh and potential candidates which are having high
skills and knowledge with effective decision making (Okumus and Cetin,
2018). The Human resource department basically seeking for manpower
generates for each department of Nestle's to reduces the work load and
showing concerned towards the workforce of the company in terms of
their allowances, salary, performance appraisal etc.

Cont..
Marketing and Sales department: The Nestle company's Sales department
have working regulation as they have direct link between products and
customers. Their objective is to selling or pitching the product to the
consumer. The interrelationship between sales and marketing , where sales
department is depended on marketing instruction, usually marketing
provides the instruction for making strategy to selling the product in the
market

Cont..
Marketing with Operational Department: As in Operation department is
ensures that the product should prevails for manufacture in better quantity
and quality of that makes the customer expectation to be filled and
schedule. The responsibility is cover by manger of operations is make sure
about the machinery and other resources. In Nestle, there is relations
between Operation and marketing is that marketing manager is provides
the strategic roles to related with proper planning and lead management,
effective resources to deliver the operation.

Conclusion
From above report of Marketing Essentials as it comes to conclude as by
explaining of different roles and responsibility of marketing as well as in
organisation perspective that shows about how a company can boost their
brand or product value in market through effective marketing. By
discussing the marketing mix to applying 7ps of marketing to compare
between two companies who belongs from the same business industry
which generates the information and accomplish business related
objectives.

References
Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Chernev, A., 2018. Strategic marketing management. Cerebellum Press.
Gupta, C.B. and Nair, R., 2020. Marketing Management, CB Gupta & N.
Rajan Nair. Sultan Chand & Sons.
Hanlon, A., 2019. Digital marketing: strategic planning & integration.
SAGE Publications Limited.
Harrison, J.P. and Association of University Programs in Health
Administration, 2016. Essentials of strategic planning in healthcare
(Vol. 1). Chicago, IL: Health Administration Press.