Roles and Responsibilities of Marketing Function in British Airways

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
P.1. Explain the key roles as well as responsibility of various marketing function?..................3
P2. Describe the manner the roles & responsibility of marketing relates to the organisational
context widely?...........................................................................................................................5
M.1. Roles and responsibility of marketing in the context of marketing environment is to be
analyse?.......................................................................................................................................7
M.2. Significance of interrelationship between marketing and other functional department of
the company is to be an analyse?................................................................................................7
D.1. The Key elements of marketing related function and how they interrelate with other
functional departments of the company can be analyse as well as evaluate?.............................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is the activity in which customers and audience who are interested to purchase
their goods & services. Marketing include activities of promoting, researching, selling &
distributing various items or services. In this various tools are used by the organisation to create
awareness through promoting their products. The company that was choose in this assignment is
British airways. It is the flag carrier airline in UK. It has its headquarters in Harmondsworth,
London. The CEO of the company is Alex Cruz. BA city flyer, AVIOS Group are some of their
subsidiaries. The topics that were cover in this report are explanation of key roles and
responsibility of the marketing function, Explain the manner hoe roles & responsibility of
marketing relates to the wider organisational context. Analysis of roles or responsibility of
marketing in the context of marketing environment, Analysis the significance of interrelationship
between marketing & functional units of the company. Critically analysis and evaluation of the
key elements of various functions of marketing and the manner they interrelate with functional
departments of company are also explain in this project (Adie, 2019)
TASK
P.1. Explain the key roles as well as responsibility of various marketing function?
Marketing is an activity in which product and services of the company is to be promoted
by using various different promotional campaigns in this way awareness is created regarding
brand services/ products. It mainly focus on purchasing as well as selling of items to satisfy the
requirements of the end user. The key roles & functions includes the transporting the items
where it requires, storing the inventory, collecting information of market to fulfill the desire of
customers. The trend of marketing is change as per the change that prevails in the environment.
The British airlines marketing department need to take into consideration the current as well as
future trend of market at the time of devising various marketing opportunities(Baker, 2016)
The current trend that was use by British airlines to promote their brand and to create
awareness are Marketing through internet, content marketing, new modes of marketing media.
Trend for future in marketing help the company to encompass in its marketing strategy to
caters the requirement of forward marketing. For that purpose British airlines use social
marketing, relationship marketing, ethical marketing,etc.